Content Creation

May 15 Content Chat Recap: Taking a more creative approach to content

May 17, 2017 by Erika Heald Leave a Comment

This week, #ContentChat was joined by Carla Johnson to explore how to take a more creative approach to content creation.

Q1: Why is it important to become more creative in how we approach content?

A1: It’s important to be creative because who wants to read boring content? Nobody I know. #contentchat
— YourWebContentWriter (@WebContent4U) May 15, 2017

A1. Anyone can produce content. You need to set yourself apart from your competition. #ContentChat https://t.co/xp4iVx0JfB
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017

A1: Taking a creative approach to content can help set you apart from the noise. It can also help break through writer’s block. #ContentChat
— Berrak Sarikaya (@BerrakBiz) May 15, 2017

#contentchat – A1 Creativity is important to hook our readers again and again, keep content fresh, interesting and fun! https://t.co/f4e9KE7myt
— Barbara Henslee (@BarHenslee) May 15, 2017

@SFerika @CarlaJohnson A1) Creativity separates you from everyone else (aka: Noise). How you make yourself different is how others will find you. #ContentChat pic.twitter.com/QtaE1bdmmo
— Jason Schemmel (@JasonSchemmel) May 15, 2017

A1: Readers are more likely to engage & respond with creative content. Also sets your brand apart & builds authority. #contentchat
— TechWyse (@TechWyse) May 15, 2017

A1 There’s so much content available everywhere, that if you’re NOT creative, it’ll just be overlooked or considered “noise.” #contentchat
— Martin Lieberman (@martinlieberman) May 15, 2017

A1 Being creative sets you apart from the boring masses. Social media is getting more crowded. Creativity is your elbow. #ContentChat
— Jim Katzaman (@JKatzaman) May 15, 2017

@SFerika @CarlaJohnson A1: How’s this? If you do this to your clients, McDonald’s is hiring. #ContentChat pic.twitter.com/EtXRjU9i1X
— Shawn Paul Wood (@ShawnPaulWood) May 15, 2017

A1 Days past: you just needed to publish content. Days now: you need to stand out from the crowd #contentchat
— Dennis Shiao ✍️ (@dshiao) May 15, 2017

A1. Creativity implies thinking in new ways. If you’re not, you’re producing what’s already out there. (boo, hiss) #contentchat https://t.co/IreeVJxxmC
— Amanda Milligan (@millanda) May 15, 2017

A1 Audiences are constantly changing. Creativity is one way we can continue to engage, educate, and entertain readers #contentchat
— Farmore Marketing (@FarmoreInc) May 15, 2017

A1: Creative content is like art, you can stare at it for hours 😉 #contentchat
— Erin Tillotson (@ErinTillotson) May 15, 2017

@SFerika @CarlaJohnson A1) Society is based in also rans and will eventually become too cluttered in its own sense. How do you stand out? #ContentChat pic.twitter.com/3VzSrBuIuX
— Jeff Reno(e) 🎙 (@Renoe) May 15, 2017

A1: Why do we need to be more creative? Otherwise we produce more of the drab junk we’ve all been exposed to all our lives. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 15, 2017

A1 Too many brands are playing the “me too” game with content. #Creativity is how we capture attention. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017

A1: Creativity can help prevent us from eating the dust of content bots. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017

A1: Many “tips & tricks” are so common now they’re less novel, more formulaic. We need to embrace unique content identities #ContentChat
— Alex Witkowski (@CourseHeroAlex) May 15, 2017

A1 You’re competing with endless amounts of content for your audience’s attention. You gotta think outside the box! #ContentChat pic.twitter.com/pX1Dmvxp9l
— HeyOrca! (@HeyOrca) May 15, 2017

A1. Creativity is what attracts your audience to your content, especially with blogs. The use of great graphics is key #ContentChat https://t.co/6Cycvaaxke
— Khulekani Mjwara (@KhulekaniMj) May 15, 2017

A1b) Creativity also allows you to truly put yourself in your customers’ shoes and makes sure you’re truly a value-add #contentchat
— LaSalle Network (@LaSalleNetwork) May 15, 2017

A1 #Creativity is how we bring imagination to life and inspire people to engage with us. #ContentChat
— Carla Johnson (@CarlaJohnson) May 15, 2017

#contentchat A1. 50% of content gets 8 shares. We’re working hard for few results. We need to rethink creatively abt quantity & quality.
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017

A1 Life is short, and so are attention spans, so be creative – your audiences will thank you #ContentChat
— Krystal Blais ➳ (@krystalblais) May 15, 2017

A1: Creativity is going to be your chance to stand out in a world where so many people are doing the same exact thing. #ContentChat
— Express Writers (@ExpWriters) May 15, 2017

A1: There’s so much content coming at your audience. You have to get more creative to get their attention. #ContentChat pic.twitter.com/jbRDmfvVuC
— Rogue Jess (@JessOB1kenobi) May 15, 2017

@CarlaJohnson Creativity is one way to express not only company culture but also your own individuality. You gotta bring your A game! #ContentChat
— HeyOrca! (@HeyOrca) May 15, 2017

@SFerika @CarlaJohnson A1: Because content overload and attrition are very, very real. #ContentChat
— Jack Appleby (@JuiceboxCA) May 15, 2017

A1 so many people cover the same topics because we want to know more about them- but it’s how you personalize yours that helps #contentchat
— LUCYrk (@LUCYrk78) May 15, 2017

#contentchat a1 that # on 50% of content getting 8 shares on avg comes from recent research at @convince / @jaybaer
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017

A1: Creativity saves us from mindlessly repeating what has worked in the past. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017

A1: Creativity could help your content break through the noise of all of the content that is going out on a daily basis. #contentchat https://t.co/nubU3K1G7A
— Jason Webb (@JasonLWebb) May 15, 2017

A1 #Creativity is how we get people to line up at our door, always wanting more. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017

A1) Creativity is what makes your content memorable — and what keeps your audience coming back. #ContentChat https://t.co/cZNml2F88Z
— Jim Carter (@MSLJim) May 15, 2017

A1: Too often content is treated only as an asset, not as an expression of your brand. Need to think about *what* you’re saying #ContentChat
— Alex Witkowski (@CourseHeroAlex) May 15, 2017

@CarlaJohnson Exactly! How else will our audience tell us apart from everyone else? How else will they compelled to interact with us? #ContentChat pic.twitter.com/avI4XAAizx
— Jason Schemmel (@JasonSchemmel) May 15, 2017

A1: Creativity should give content flair, a pop that attracts consumers. Using the same headline over & over will not win fans. #ContentChat
— Jennifer Daugherty (@GlitterOtter) May 15, 2017

@HeyOrca @CarlaJohnson you can also find inspiration from inside your company for creative content or blog topics #ContentChat
— Josephine Borrillo (@70mq) May 15, 2017

A1: Content without creativity is like calling a reporter for a follow-up and leaving the phone on mute. #contentchat pic.twitter.com/iA32hJYEZU
— Woodworks Comms (@WoodworksComms) May 15, 2017

@70mq @HeyOrca @CarlaJohnson Anyone can write about anything. It’s how creatively you can tell the story that matters. #ContentChat
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017

A1 #Creativity is how we develop an audience. They come back for more because its interesting and valuable. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017

A1: Creative content sparks sharing & conversations. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017

A1 #Creativity is how we connect the dots between what inspires us and what we do. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017

A1 Robots can write up FAQs. But they don’t have the unique experiences you can creatively share through your content creation. #contentchat
— Erika Heald (@SFerika) May 15, 2017

A1: Creativity is part of what keeps content marketers in step with customers’ shifting & evolving needs/interests. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017

A1 #Creativity is how we get more strategic with our content #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017

@SFerika @CarlaJohnson Attention is currency. Creativity draws attention. pic.twitter.com/CvqhymLMyr
— Koka Sexton (@kokasexton) May 15, 2017

April 10 Content Chat Recap: Stop. Listen. Then Write.

April 14, 2017 by Erika Heald Leave a Comment

Stop. Listen. Then Write.

Think the content creation process starts with writing? think again! Janet Fouts (@jfouts) joined #ContentChat this week to share her thoughts on the importance of listening to your audience before you start creating content.

Q1: What is the biggest content creation mistake marketers make?

A1 Creating content for the sake of content. Without a strategy or even audience in mind. #ContentChat
— Janet Fouts (@jfouts) April 10, 2017

AND A1 Not thinking of the human they are talking to. We’re not targets. We’re real people. Talk TO us not AT us. #contentchat
— Janet Fouts (@jfouts) April 10, 2017

A1. Making content for wrong audience is one. Breaking copyright laws is 2. #contentchat
— Megan McCarthy (@thlittleartiste) April 10, 2017

#ContentChat A1: They don’t listen/do research to figure out the problem they need to solve with the content.
— Berrak Sarikaya (@BerrakBiz) April 10, 2017

A1 One marketer mistake is getting into jargon and not writing so the average reader can understand and relate to. #ContentChat
— Jim Katzaman (@JKatzaman) April 10, 2017

A1: Giving the audience what you think they want, not what they actually want. #ContentChat
— Danielle Bullen Love (@daniellewriter) April 10, 2017

A1: they think they know what the customer wants without actually listening or asking the customer #ContentChat https://t.co/YRxkLsEUKA
— Josephine Borrillo (@70mq) April 10, 2017

A1: Creating just to create without a clear objective or purpose, I think. And, not knowing the audience. #ContentChat https://t.co/fsngVWQ1JL
— Jason Webb (@JasonLWebb) April 10, 2017

@SFerika A1: Planning content without making any research eee i’d say deep research is one of d mistakes marketers make #ContentChat
— Amit (@amitsharma720) April 10, 2017

A1: To create content in a bubble – too much jargon, and too little context. https://t.co/U4EXCD9asU
— Warbble HQ (@WarbbleHQ) April 10, 2017

A1 Creating content that’s all about you+your brand, not about what your audience needs+cares about=big mistake. #ContentChat
— Erika Heald (@SFerika) April 10, 2017

Yes! This is often accompanied by thinking the marketer’s preferences = same as the audience’s. #ContentChat https://t.co/mm99wM3AOV
— Erika Heald (@SFerika) April 10, 2017

@SFerika B2B doesn’t have to be stiff! There’s still a person behind the business handle. #ContentChat
— Berrak Sarikaya (@BerrakBiz) April 10, 2017

@SFerika A1: Creating “how-to” and listicle content just because other content marketers do it. #contentchat
— Javier Sanabria (@SanabriaJav) April 10, 2017

@SFerika A1b: And thus, lacking the originality that makes a difference in the marketplace. #contentchat
— Javier Sanabria (@SanabriaJav) April 10, 2017

I see this way too often in B2B marketing content. I’m a person, not a role! #ContentChat https://t.co/8xeyzK1MEY
— Erika Heald (@SFerika) April 10, 2017

A1: Not listening, assuming we know what content will work without data-driven insights seems a big one. https://t.co/pHyI2Q7aEp
— Stacey DePolo 🌻 (@sdepolo) April 10, 2017

@JamesMckellar @SFerika *we have always done that way* so sad #ContentChat
— Josephine Borrillo (@70mq) April 10, 2017

@SFerika A1 Putting quantity ahead of quality #contentchat
— Dennis Shiao ✍️ (@dshiao) April 10, 2017

A1 They make content for the Wrong Damned Audience. #contentchat
— Ken Gordon (@quickmuse) April 10, 2017

yep. And wonder why nobody cares. #contentchat https://t.co/W50Ou0ICis
— Janet Fouts (@jfouts) April 10, 2017

@70mq Haaaaa. Wait. Listen to the customer? What do they know about product development? #contentchat
— Janet Fouts (@jfouts) April 10, 2017

A1: they think they know what the customer wants without actually listening or asking the customer #ContentChat https://t.co/YRxkLsEUKA
— Josephine Borrillo (@70mq) April 10, 2017

A1b: big content mistake #2: Talk to people like people about their people problems. Solve their problems. #ContentChat
— Maureen Jann (@MaureenOnPoint) April 10, 2017

A1: The biggest mistake content marketers make is publishing content for themselves, not their audience. #ContentChat pic.twitter.com/usKoBGFfP6
— Mallie Rust (@malliefe2o3) April 10, 2017

A1) Not listening to the people who are actually reading your content and implementing their feedback #contentchat
— LaSalle Network (@LaSalleNetwork) April 10, 2017

Knowing what your audience wants and needs is crucial #contentchat https://t.co/oMtRGH4UOj
— Spin Sucks (@SpinSucks) April 10, 2017

A1 Producing the same content for various audiences and multiple distribution channels. #ContentChat pic.twitter.com/Y3UF61MRc8
— Shannon Mouton Gray (@ShannonRenee) April 10, 2017

A1) Another mistake is not having a variety of content – people take in content differently so make sure you switch it up #contentchat
— LaSalle Network (@LaSalleNetwork) April 10, 2017

A1 Trying 2 be all things 2 all people.Your content has 2 resonate w/ your intended target demographic. Know who those ppl are. #ContentChat
— ShereeseM, MS/MBA (@ShereesePubHlth) April 10, 2017

A1c: big content mistake 3: Make sure there are clear paths to larger goals without being a jerk about it. Value AND direction. #ContentChat
— Maureen Jann (@MaureenOnPoint) April 10, 2017

@JKatzaman Agreed. Acronym soup and jargonapalooza can kill content readability. #ContentChat
— Erika Heald (@SFerika) April 10, 2017

@jfouts I saw in another chat one person said another had coined an acronym — like it was a good thing. #ContentChat
— Jim Katzaman (@JKatzaman) April 10, 2017

A1 No hiring professionals–writers, editors, graphic artists, etc.–to do what they are trained to do. #ContentChat pic.twitter.com/D7duhPl3NJ
— Shannon Mouton Gray (@ShannonRenee) April 10, 2017

A1: Definitely misinterpreting what their audience likes/wants! Too much brand message sometimes, you know? #ContentChat
— Emily Hayes (@emercis) April 10, 2017

A1 Not listening to customers; they will tell what they want, how they want it, when & how much they’re willing to pay. #ContentChat pic.twitter.com/dPhYVqzKZ0
— Shannon Mouton Gray (@ShannonRenee) April 10, 2017

A1 One of the biggest content marketing mistakes I see marketers make is not understanding their #targetmarket #contentchat
— Tracey Ehman (@partnerinbiz) April 10, 2017

February 27 Content Chat Recap: How to Upcycle, Recycle, and Repurpose Your Content

February 28, 2017 by Erika Heald Leave a Comment

How to Upcycle, Recycle, and Repurpose Your Content

This week #ContentChat was joined by my partner in crime at Spin Sucks, Corina Manea, who shared her secrets for repurposing content for social media.

Q1: What is meant by upcycling, recycling, or repurposing content?

A1 @SFerika Giving content a second life but letting it take on another form. #contentchat
— Ken Gordon (@quickmuse) February 27, 2017

A1a: Taking a piece of content you already created and adapt it for different channels #contentchat
— Corina Manea (@corinamanea) February 27, 2017

A1: creating a new spin on old or used content. #contentchat
— Rebecca Councill☕️ (@RebCouncill) February 27, 2017

A1a Upcycling content is turning a piece of content into a bigger asset. For example, combining 3 blog posts into an e-book. #ContentChat
— Erika Heald (@SFerika) February 27, 2017

Taking one form of content and transforming it into a different form. Ex: web page content broken up into a series of tweets #contentchat https://t.co/36qHl7Xv6Z
— HannaLizKnowles (@HannaLizKnowles) February 27, 2017

A1: It’s the act of never letting your content die. Keeping it alive and expanding its reach to more of the world. #ContentChat https://t.co/gF5ncuJ1cN
— Annaliese Henwood (@MktgInnovator) February 27, 2017

A1 it can be using one piece of content in another medium-podcast into blog/or modernizing a piece to make sense somewhere els #contentchat
— LUCYrk (@LUCYrk78) February 27, 2017

A1: Content repurposing is the art of taking content and ensuring the message is delivered in ways that best suit the audience #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017

A1 Upcycling/Repurposing = Using existing content in new ways. Recycling = Using evergreen content the same way multiple times #contentchat
— Bill Skowronski (@BillSkowronski) February 27, 2017

A1b: Such as: Create a short video w/ takeaways from your blog post #contentchat
— Corina Manea (@corinamanea) February 27, 2017

@SFerika A1 Repurposing means using the same content & making it platform friendly (best pic for IG, fact/figure for Twitter) #contentchat
— Nancy Casanova (@nancycasanova) February 27, 2017

@SFerika A1: For us it’s using templates, resizing and reformatting across channels,and updating content depending on post time #ContentChat
— LAVIDGE (@lavidgeco) February 27, 2017

A1 cont) Recycling is more akin to just updating, I think. Different from repurposing content. #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017

A1: Using a piece of content in multiple places. #contentchat
— Carrie Hane (@carriehd) February 27, 2017

A1b Recycling content is taking content that performed well in the past and giving it a refresh and republishing it. #ContentChat
— Erika Heald (@SFerika) February 27, 2017

A1: finding new ways to use content that has already been produced. Extending its lifecycle to new audiences on diff. channels #contentchat
— Jennifer Daugherty (@GlitterOtter) February 27, 2017

A1:Creating a piece of content and using it several different ways. #contentchat
— Brandie McCallum (@lttlewys) February 27, 2017

A1c: Create quotes w/ takeaways from that video, slideshows, ebooks, and so much more #contentchat
— Corina Manea (@corinamanea) February 27, 2017

A1: Another example – turning written content into visual content. Have a top performing blog post? Make it a short video! #contentchat
— HannaLizKnowles (@HannaLizKnowles) February 27, 2017

A1: Taking user-generated content and giving it value to the company and back to the user #ContentChat
— Roslyn Wertheimer 📸 (@RE_Wertheimer) February 27, 2017

A1: Repurposing your older content means to update it or recreate it in a new format. It extends its life for a new audience. #contentchat
— Express Writers (@ExpWriters) February 27, 2017

A1: streamlining your content in a manner that takes a new angle from the original and reflects your analytic results. #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017

A1: It should be the equivalent of continuing the conversation with where it wants to go next, not a trick for being lazy #ContentChat
— Patrick Hayslett (@PatrickHayslett) February 27, 2017

Repurposing is more than just a rehash, it’s a strategy that allows you to speak to your audience where they are. #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017

A1: Giving new life to great ideas. #ContentChat https://t.co/LH5sE55LWw
— Seth Waite (@Seth_Waite) February 27, 2017

A1 – Taking quotes out of interviews and making them into testimonials. Adding all quotes for a single story, etc #contentchat
— James Ellis (@thewarfortalent) February 27, 2017

A1: Upcycling, recycling, or repurposing content is making sure you never sell your content short. #contentchat
— Meg Prater (@Meg_Prater) February 27, 2017

A1) I LOVE repurposing content. Using the same bit of info to publish out on various parts of digital. SocMed, Email, Blog, etc #ContentChat pic.twitter.com/tSMWD20zRW
— Jason Schemmel (@JasonSchemmel) February 27, 2017

A1c Repurposing content is taking a piece + converting it to a different format, i.e. turning an article into a SlideShare. #ContentChat
— Erika Heald (@SFerika) February 27, 2017

A1: When you recycle / repurpose content into something new and hopefully better, you provide more value to more people. #ContentChat https://t.co/gF5ncuJ1cN
— Annaliese Henwood (@MktgInnovator) February 27, 2017

A1) Also making content fit the platform. Chopped an 8 min YouTube video into 1 min segments to upload to IG’s new albums #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017

A1: content can be re-purposed into more than just copy and static graphics. Try turning content into a script, then a video #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017

@corinamanea The adapt part is what is too often missing from content migrating from one place to another. #contentchat
— Josh McCormack (@joshmccormack) February 27, 2017

@corinamanea Totally! Tweaking your content to reach dif. audiences on dif platforms. The results can be pretty awesome. #ContentChat pic.twitter.com/VIfG032yTc
— Jason Schemmel (@JasonSchemmel) February 27, 2017

A1/ Recycle: Give good but underperforming old posts a make-over. New headline, new visuals. #contentchat #blogging pic.twitter.com/uASQcLLIHH
— Beth Farris (@bethbabble) February 27, 2017

@SFerika Love the idea of content growing, expanding, merging. #contentchat
— Josh McCormack (@joshmccormack) February 27, 2017

a1: For us, it’s about stretching the value and reach of our content. Some people like fountain soda, others prefer the can.
#contentchat
— Harry Hayward (@Harroldhino) February 27, 2017

A1 Repurposing allows for reiteration in a new channel. Tell them. Tell them another way. Tell them in a another place.#contentchat
— Michelle (@michelletweet) February 27, 2017

Absolutely! Don’t just copy and paste. Add meaning and usefulness in the upcycling or recycling. #contentchat https://t.co/6KeXWUsD9B
— Carrie Hane (@carriehd) February 27, 2017

A1 With repurposing/upcycling we’re really talking about giving our content as much mileage as possible to maximize efficiency #contentchat
— Bill Skowronski (@BillSkowronski) February 27, 2017

January 23 Content Chat Recap: Blogging That Drives Serious Business Results

January 25, 2017 by Erika Heald Leave a Comment

Blogging That Drives Serious Business Results

This week #ContentChat was joined by content marketer and blogging pro Heidi Cohen to discuss how blogging can drive real business results.

Q1: What are the biggest benefits of business blogging?

Q1] Business blogging = best measurable way to drive sales & thought leadership #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017

Q1] Blog is jewel in #contentmarketing crown via @JasonMillerCA https://t.co/OOcwmLWSoM #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017

Q1] Blogs under-utilized by #marketing & #PR pros=OPPORTUNITY! #contentchat
— HeidiCohen (@heidicohen) January 23, 2017

A1 There are numerous benefits to blogging for your business or brand…become a thought leader and subject matter expert #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017

Q1] Answer prospects pre-buying online research. Remove sales friction. #ContentChat https://t.co/i4c0u6XLqw https://t.co/i4c0u6XLqw
— HeidiCohen (@heidicohen) January 23, 2017

Q1] Blog=content optimized for customers, search, social media, influencers & your biz. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017

Business blogging lets you open the curtain to your company so people can get to know you better. #ContentChat https://t.co/tnyTTTlLJY
— Patrick Hayslett (@PatrickHayslett) January 23, 2017

A1: We’ve heard the expression of “thought leaders” – blogging is one way to develop that w/ your audience @SFerika @heidicohen #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017

Q1] #Bizblogging builds email list @JoePulizzi #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017

A1. Blogging helps you rank for specific terms on search engines by getting specific on your key terms! #ContentChat
— Uniform Nations (@Uniform_Nations) January 23, 2017

A1: Blogging lets you test ideas around your product/brand with low investment #contentchat
— James Ellis (@thewarfortalent) January 23, 2017

A1b: Another big benefit for businesses that host a regular blog is that it drives traffic to your website! #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017

A1 Aid and support website traffic and SEO; hub & test space for new content that can repurposed. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017

As long as you ask and make it easy to join! RT @heidicohen: Q1] #Bizblogging builds email list @JoePulizzi #ContentChat
— Linda Dessau (@lindadessau) January 23, 2017

A1: Relationship building #contentchat @heidicohen
— Hal Werner (@halwerner) January 23, 2017

It’s great to unpack an idea and develop it more fully after getting attention with a short info bit on #socialmedia #ContentChat https://t.co/B7ZsPdwhdR
— Patrick Hayslett (@PatrickHayslett) January 23, 2017

A1: Benefits can be that you share your story #ContentChat
— VanderwagenMarketing (@VanderwagenM) January 23, 2017

@SFerika @heidicohen A1: Drive traffic, share ideas, gain followers! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) January 23, 2017

A1 If you are a good listener you can be really relevant on a blog – offer solutions to actual problems your target group faces #contentchat
— AnnSi Krol (@annsikrol) January 23, 2017

A1: Blogging is a great way to share valuable content with your audience and establishes you as an authority. #ContentChat
— Express Writers (@ExpWriters) January 23, 2017

A1: Establishing yourself as an important and reliable source! #ContentChat pic.twitter.com/gVtezO4Y2R
— Venture Icon Media (@VentureIcon) January 23, 2017

A1 – getting your team involved in your blog: make them famous and make them evangelists for the brand #contentchat
— James Ellis (@thewarfortalent) January 23, 2017

A1 – Blog content is often the most “packagable” content you have: it becomes the core of your social and email campaigns #contentchat
— James Ellis (@thewarfortalent) January 23, 2017

A2 B/c of variety of blogs, you can post anything. Blogs can push boundaries of brand in ways other platforms can’t. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017

November 7 Content Chat Recap: Writing Audience-Friendly Content to Boost Your Online Engagement

November 10, 2016 by Erika Heald 2 Comments

Writing Audience-Friendly Content to Boost Your Online Engagement

This week #ContentChat was joined byRachel Moffett (@redheadrachel) from Express Writers who shared her tips for creating audience-friendly content.

Q1: How do you define audience-friendly content, and why is it important?

Yucky! And true. #ContentChat https://t.co/CG5AdHJbhJ
— Erika Heald (@SFerika) November 7, 2016

A1. Audience friendly means whoever your target market is will respond in a positive way towards your content #ContentChat @SFerika
— Uniform Nations (@Uniform_Nations) November 7, 2016

A1 Audience-friendly = content your audience can’t do without, because it’s written just for them #contentchat
— Dennis Shiao ⛷ (@dshiao) November 7, 2016

A1: First, audience-friendly content needs to be content that appeals to them. Address their needs and solve problems. #ContentChat
— Rachel (@redheadrachel) November 7, 2016

A1. Big emphasis on positive reactions vs negative ones when determining audience friendly content #contentchat @SFerika
— Uniform Nations (@Uniform_Nations) November 7, 2016

A1: I think it’s content that is easy to access, easy to understand, and makes for good brand discussion. #contentchat
— Sebastian Faura (@FauraSebastian) November 7, 2016

A1. Simply put, you want your audience to engage with your content. They won’t if they don’t enjoy what they see #contentchat @SFerika
— Uniform Nations (@Uniform_Nations) November 7, 2016

A1. Audience-friendly content is focused on *their* interests, respects their time and makes it easy to find relevant info. #contentchat https://t.co/QZtJdNtwTc
— Carmen Hill (@carmenhill) November 7, 2016

A1b: The content you create should also be easy for them to consume. Use headings and lists when formatting posts. #ContentChat
— Rachel (@redheadrachel) November 7, 2016

A1 #contentchat That’s #content that tickles a reader’s fancy, a stuff that gets shared socially, forwarded & linked to from other sites
— Edyta Kowal (@edyta_kowal) November 7, 2016

@SFerika A1: Content that uses language that is suitable for the reader and provides useful information. #contentchat
— ☕ Tonya Parker ⌨ (@parker_content) November 7, 2016

A1: I would define audience friendly content as content that appeals to your target market, I am assuming in a positive manner #contentchat
— Nichole Muller (@muller_nichole) November 7, 2016

A1: It’s always about your audience. Find the content they like and are interested in and write more of that #contentchat
— Spin Sucks (@SpinSucks) November 7, 2016

@SFerika Audience friendly means it speaks the same language as your audience, #contentchat
— Jessie Shternshus (@TheImprovEffect) November 7, 2016

A1 simple, content that is relevant to them. #contentchat
— Lisa-Veronika Jany (@lisaveronikaj) November 7, 2016

Agreed @carmenhill—I’d add that it’s delivered through the channels that THEY like to use for content consumption. #ContentChat https://t.co/j02LGdhIJe
— Erika Heald (@SFerika) November 7, 2016

A1: Content that brings value to your audience, without tons of jargon or pushy branding #contentchat
— Brandfolder (@Brandfolder) November 7, 2016

A1: @SFerika Audience friendly content is content that your market or customers will respond to in a very positive way! #ContentChat
— Dan Iverson (@DanIverson3) November 7, 2016

A1. Why is it important? Without it, no one will engage with your content! #contentchat
— Uniform Nations (@Uniform_Nations) November 7, 2016

A1 This is where all those jargo convos we have on this chat go to die; if the jargon makes sense to your audience, use it! #contentchat
— Derek Pillie (@dpillie) November 7, 2016

A1: Its user friendly and accessible, consider things like using plain language, colour contrasts #contentchat
— Marta Awad 🍰 (@martaaw93) November 7, 2016

A1) Content that sparks audience engagement, which will start a conversation! Why would they engage with unfriendly content? #contentchat https://t.co/yhmKq7Bsyn
— HeyOrca! (@HeyOrca) November 7, 2016

A1 The readibility test I use is: Did I learn something? Did I laugh while writing it? and Do I love what I have produced? #contentchat
— Derek Pillie (@dpillie) November 7, 2016

A1 Count up the number of strong relationships your content builds with significant people. #contentchat
— Ken Gordon (@quickmuse) November 7, 2016

@redheadrachel @dpillie Similarly, if it’s not something you would want to share with your network, why would someone else? #ContentChat https://t.co/SZFX1vh2xp
— Erika Heald (@SFerika) November 7, 2016

September 12 Content Chat Recap: Using Content to Improve SEO

September 15, 2016 by Erika Heald Leave a Comment

Using Content to Improve SEO

This week we were joined by Andy Crestodina (@crestodina), Co-Founder and Strategic Director of Orbit Media Studios. An SEO pro hot off a highly rated Content Marketing World keynote, Andy shared his expertise on how to improve your SEO through content. Read on for an hour-long master class in creating SEO-optimized content the right way.

Q1: What is SEO and why should #content marketers and bloggers care about it?

A1: SEO refers to Search Engine Optimization & bloggers should care because it’s what helps direct people to your site! #contentchat
— MioDatos (@MioDatos) September 12, 2016

A1: SEO is one of the three main channels for #contentmarketing. The other two are social and email. #ContentChat pic.twitter.com/ml7WWM0Jfq
— Andy Crestodina (@crestodina) September 12, 2016

A1: Technically, #SEO is ensuring your site is “optimized” for search bots to crawl your site & understand what it is about. #contentchat
— Kevin Mullett (@kmullett) September 12, 2016

A1: SEO is about the content you create reflecting the language and search habits of your audience/customers online #contentchat
— joel m harrison (@joelmharrison) September 12, 2016

A1: #SEO and #contentmarketing are a handshake of “WHAT are people asking abt” and “HOW will they find us?” #ContentChat
— Maureen Jann (@MaureenOnPoint) September 12, 2016

A1: There’s a lot that goes into it, but this is what Analytics looks like for a page that ranks… #ContentChat pic.twitter.com/5R8sdd5C8m
— Andy Crestodina (@crestodina) September 12, 2016

A1: If you aren’t keeping an eye on search rankings you’re writing for nothing. Make your words work. It’s content currency. #ContentChat
— Jeff Reno(e) (@Renoe) September 12, 2016

A1: Every page has the chance to catch traffic, like a sail catches wind. Google ranks webpages, not websites. #contentchat
— Andy Crestodina (@crestodina) September 12, 2016

A1: Search engine optimization helps drive people who are looking for your expertise to your site #ContentChat https://t.co/z5Xl4WsgzY
— Site-Seeker, Inc. (@SiteSeekerInc) September 12, 2016

A1: #SEO is what saves content from potential obscurity by elevating its discoverability. #ContentChat
— Monica Norton (@monicalnorton) September 12, 2016