Erika Heald Marketing Consulting
Content marketing that drives business results
#ContentChat is a weekly twitter chat that brings together content creators and content marketers to share their challenges and best practices for solving them.
I took over hosting duties from Lucy Rendler-Kaplan on June 13, 2016. The chat was originated by Jenise Stout Fryatt of Smarter Shift who built up the community over three years.
Check out these recaps from recent chats and join us on Mondays at 12 noon Pacific/ 3:00 p.m. Eastern to join in the conversation.
My friend Amy Higgins, Head of Content Marketing for Zozi, was our special guest for this week’s #ContentChat, where she shared her tips for getting executive buy-in for your content marketing innovation efforts. Note: this recap was originally published on the now defunct Storify platform so formatting is not the same as our current recaps.
[Read more…] about July 18 Content Chat Recap: Making the Case for Content Marketing Innovation
#ContentChat regular Wayne Hendry aka @ideakid88 was in the hot seat this week, sharing his thoughts on how to best market your brand and your content to employees. Note: this recap was originally published by the now-defunct Storify platform so formatting is different than our current recaps.
[Read more…] about July 11 Content Chat Recap: Marketing Your Content and Your Brand to Employees
This week on #ContentChat we had the pleasure of hosting Anne Janzer, (@AnneJanzer), author of “The Writer’s Process: Getting Your Brain in Gear,” who shared her secrets for creating a more effective writing process. If you have ever struggled with balancing your creative side with hitting your writing deadlines, this #ContentChat recap has tips for you. Note: this recap was originally published on the now defunct Storify platform so formatting is different than our current recaps/
[Read more…] about June 27 Content Chat Recap: Creating a Writing Process That Works
I’ve been a participant in the #ContentChat community for several years, including a couple of special guest slots. Originated by Jenise Stout Fryatt of Smarter Shift, and handed off to Lucy Rendler-Kaplan at the beginning of this year, the chat has become a place for content creators and content marketers to share their tips and best practices (not to mention their favorite GIFs). Two weeks ago, Lucy handed me the reigns of the chat, as her new work schedule and other commitments didn’t leave her with the time to dedicate to planning and hosting the weekly chats.
I’m incredibly excited to have the opportunity to keep this dynamic twitter community’s mojo flowing, and am working on scheduling special guests on a range of topics suggested by our regular participants. If you have a topic suggestion, or would like to be a guest on a future chat, reach out to me on twitter @sferika, or email me at erika[at]erikaheald[DOT]com.
Note: this recap was originally published through the now-defunct Storify platform so formatting is inconsistent with our current recaps.