Writing Audience-Friendly Content to Boost Your Online Engagement
This week #ContentChat was joined byRachel Moffett (@redheadrachel) from Express Writers who shared her tips for creating audience-friendly content.
Q1: How do you define audience-friendly content, and why is it important?
Yucky! And true. #ContentChat https://t.co/CG5AdHJbhJ
— Erika Heald (@SFerika) November 7, 2016
A1. Audience friendly means whoever your target market is will respond in a positive way towards your content #ContentChat @SFerika
— Uniform Nations (@Uniform_Nations) November 7, 2016
A1 Audience-friendly = content your audience can’t do without, because it’s written just for them #contentchat
— Dennis Shiao ⛷ (@dshiao) November 7, 2016
A1: First, audience-friendly content needs to be content that appeals to them. Address their needs and solve problems. #ContentChat
— Rachel (@redheadrachel) November 7, 2016
A1. Big emphasis on positive reactions vs negative ones when determining audience friendly content #contentchat @SFerika
— Uniform Nations (@Uniform_Nations) November 7, 2016
A1: I think it’s content that is easy to access, easy to understand, and makes for good brand discussion. #contentchat
— Sebastian Faura (@FauraSebastian) November 7, 2016
A1. Simply put, you want your audience to engage with your content. They won’t if they don’t enjoy what they see #contentchat @SFerika
— Uniform Nations (@Uniform_Nations) November 7, 2016
A1. Audience-friendly content is focused on *their* interests, respects their time and makes it easy to find relevant info. #contentchat https://t.co/QZtJdNtwTc
— Carmen Hill (@carmenhill) November 7, 2016
A1b: The content you create should also be easy for them to consume. Use headings and lists when formatting posts. #ContentChat
— Rachel (@redheadrachel) November 7, 2016
A1 #contentchat That’s #content that tickles a reader’s fancy, a stuff that gets shared socially, forwarded & linked to from other sites
— Edyta Kowal (@edyta_kowal) November 7, 2016
@SFerika A1: Content that uses language that is suitable for the reader and provides useful information. #contentchat
— ☕ Tonya Parker ⌨ (@parker_content) November 7, 2016
A1: I would define audience friendly content as content that appeals to your target market, I am assuming in a positive manner #contentchat
— Nichole Muller (@muller_nichole) November 7, 2016
A1: It’s always about your audience. Find the content they like and are interested in and write more of that #contentchat
— Spin Sucks (@SpinSucks) November 7, 2016
@SFerika Audience friendly means it speaks the same language as your audience, #contentchat
— Jessie Shternshus (@TheImprovEffect) November 7, 2016
A1 simple, content that is relevant to them. #contentchat
— Lisa-Veronika Jany (@lisaveronikaj) November 7, 2016
Agreed @carmenhill—I’d add that it’s delivered through the channels that THEY like to use for content consumption. #ContentChat https://t.co/j02LGdhIJe
— Erika Heald (@SFerika) November 7, 2016
A1: Content that brings value to your audience, without tons of jargon or pushy branding #contentchat
— Brandfolder (@Brandfolder) November 7, 2016
A1: @SFerika Audience friendly content is content that your market or customers will respond to in a very positive way! #ContentChat
— Dan Iverson (@DanIverson3) November 7, 2016
A1. Why is it important? Without it, no one will engage with your content! #contentchat
— Uniform Nations (@Uniform_Nations) November 7, 2016
A1 This is where all those jargo convos we have on this chat go to die; if the jargon makes sense to your audience, use it! #contentchat
— Derek Pillie (@dpillie) November 7, 2016
A1: Its user friendly and accessible, consider things like using plain language, colour contrasts #contentchat
— Marta Awad 🍰 (@martaaw93) November 7, 2016
A1) Content that sparks audience engagement, which will start a conversation! Why would they engage with unfriendly content? #contentchat https://t.co/yhmKq7Bsyn
— HeyOrca! (@HeyOrca) November 7, 2016
A1 The readibility test I use is: Did I learn something? Did I laugh while writing it? and Do I love what I have produced? #contentchat
— Derek Pillie (@dpillie) November 7, 2016
A1 Count up the number of strong relationships your content builds with significant people. #contentchat
— Ken Gordon (@quickmuse) November 7, 2016
@redheadrachel @dpillie Similarly, if it’s not something you would want to share with your network, why would someone else? #ContentChat https://t.co/SZFX1vh2xp
— Erika Heald (@SFerika) November 7, 2016