After interviewing more than 500 thought leaders, global credibility expert Mitchell Levy noticed a common mistake—when brand communicators start their elevator pitch or explain their value proposition, they often focus on the brand-centric “I” and “We.” But shouldn’t your customer and their needs be your focus?
In this #ContentChat, Mitchell (@HappyAbout) joins Erika and our community on Twitter Spaces to discuss how content marketers can use the ‘customer point of possibilities‘ (CPoP) method to better attract and serve their customers. At its core, CPoP is all about helping you communicate who you serve and what you serve for them. This helps you build credibility, which is seen as the quality in which are you are trusted, known, and liked.
Listen to the full conversation with Mitchell and Erika, and check out a few tweets with external resources from the conversation below. By listening in, you’ll learn:
- Common mistakes that brand communicators make when discussing their value proposition
- How the CPoP method strengthens your branding and better engages your community
- Ways to put your CPoP front-and-center in your brand communications
What is the most often overlooked area when it comes to business professionals and their personal branding?
Too often, business professionals fail to clearly address how they can help their ideal buyer.
#ContentChat A1: We try to be all things to all people and shout to the rooftops how great you are. No one wants this!
Check out Mitchell’s TedX on this topic here: https://t.co/FRTIc5hpYp
— Erika Heald | Content Marketing Consultant (@SFerika) August 22, 2022
A1: Some professionals often focus on their achievements and highlight their strengths instead of identifying the needs of their audience. #ContentChat
— Pavel Stepanov (@pavelStepanov77) August 22, 2022
A1. I do think it is how they can problem solve. Most seem to have decent soft skills but that’s not what will get them the business alone! #ContentChat
— Shruti Deshpande 🇮🇳🇬🇧 (@shruti12d) August 22, 2022
A1: Aesthetic. How do you create a “blank canvas” for a new personal brand?#ContentChat
— Sweepsify (@Sweepsify_) August 22, 2022
They look their business from a revenue perspective whereas there are may underlying factors that needs to be taken into account including buyer’s journey, strategies, networking etc.,
— Kowshika. Freelance Writer (@thatsociallady) August 23, 2022
There are so many elements that go into building your brand and nurturing those business relationships, totally agree. #ContentChat
— Erika Heald | Content Marketing Consultant (@SFerika) August 23, 2022