Whether it’s writing the latest company blog, analyzing the results of a recent email campaign, planning the next quarter of content, or identifying content gaps in the customer journey, a content marketer’s job is never truly done. But, there’s only so much time in the day, and when resources are spread thin, content marketers need to know how to establish priorities and make best use of the team at their disposal.
In this #ContentChat, we explored ways that content marketers can stay on top of their game by discussing what modern content marketing teams look like, best practices for building and managing a content team, and what we think the future holds for the function.
Q1: What size is your current full-time, in-house content marketing team?
The majority of respondents reported having a small team, most with one team member, and 2-4 team members as the next most common team size. Remember that this is just including full-time, in-house content marketing team members, which won’t include part-time or freelance workers (which we discuss later), or team members whose roles are divided across departments.
Q1: What size is your current full-time, in-house content marketing team? #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) July 29, 2019
A1: that would be one! Me! I’ve had as many as eight, though, in the past. #contentchat
— John Cloonan (@johncloonan) July 29, 2019
A1: We don’t have a full time team but the responsibilities are spread across a couple different teams #ContentChat
— Bernie Fussenegger #Digital360Chat (@B2the7) July 29, 2019
A1: Sitting at 2 – 4. Mainly it’s me, but I work with in house experts on various pieces for digital marketing and web development. I solicit feedback, write it, get their approval, and post. They then distribute on their various channels, as well as our branded. #ContentChat
— Patrick Delehanty (@MDigitalPatrick) July 29, 2019
— Nerissa Marbury (@OneEpiphany) July 29, 2019
We have Devided roles of Content Writers
Specific one for #socialmediamarketing
Another one for blogs and PR
Another one for Website content
And last one for guest content writing Jobs.#ContentChat
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) July 29, 2019
We have a large team! We each belong to different sub-teams and we all cover different areas! They include:
-paid social media
-organic social media
We have 11+ people!#contentChat
— Bentley University (@bentleyu) July 29, 2019