With the rapid closure of most in-person operations, businesses now rely almost solely on digital means to build connections and strengthen their customer relationships. This switch is especially challenging, though, for local and small businesses that thrived by building unique and valuable in-person experiences that distinguished the brand from its competitors.
In this #ContentChat, we discuss ways that businesses of all sizes can use email to create compelling, personalized email content that keeps audiences engaged even with a physical disconnect. Read the conversation below and comment with any other thoughts or examples of brands delivering a great customer experience through email.
Q1: Over the past 4 months, what is the one in-person consumer experience you miss the most?
There are a lot of experiences that our community misses from pre-pandemic life. Thinking about your customers and/or audience members, what are some things that they may miss about your business? How can you (re)connect with them through email?
A1 I really miss being able to sit at a bar or counter at a restaurant and eat a meal solo, and chat up the wait staff. There are some great local places near me that I can’t wait to get back to. Takeout from them (when available) is not the same. #contentchat
— Martin Lieberman (@martinlieberman) July 20, 2020
Trying pants on #Contentchat
— Jesse Ghiorzi (@jesseghiorzi) July 20, 2020
Hey, there! Natalya from @HelpSquad here.
A1: Because we’re an online customer service company our consumer interactions have always been virtual, so we’re not missing much. From a personal perspective, I miss the libraries. Bring back the libraries, please! #ContentChat
— HelpSquad (@helpsquadusa) July 20, 2020
A1 Probably dining out. We’ve done takeout but I miss my favorite local joints, seeing people who work there, regulars who go there. But I’m not ready to do it yet. #ContentChat
— Shane Shaps (@520eastbrands) July 20, 2020
Definitely my yoga classes @yogaworks given I’m not active on online classes (which are a plenty.) Miss my yoga community. It briefly opened earlier this month for two weeks but had to close again with the re-lockdown. #ContentChat
— Caroline (@CAZJAMES) July 20, 2020
A1: I miss browsing stores the most. Everything is now order online and pick up. No impulse buys anymore. #contentchat
— Jason Webb (@JasonLWebb) July 20, 2020
A1: The antique/second hand shops we have in town, they’ve either shut down temporarily or severely limited the stock they’re selling/advertising (if at all)#contentchat
— Charlie Appel Agency (@ColfaxInsurance) July 20, 2020
A1: the in-person consumer experience I would love to enjoy again is going to the movies. I miss the whole experience. Walking into the theater, buying the tickets, getting the goodies… the whole thing. #ContentChat
— Maureen Jann (@NeoLuxeMo) July 20, 2020
A1: These are really tough for me because I don’t like people helping me when I’m shopping. However, I love food, and I think that free samples and having real chat about food purchases is a real thing that grocery delivery services and websites don’t replicate well. #ContentChat
— Derek Pillie (@derekpillie) July 20, 2020
A1 vendors taking us to dinner #contentchat
— Crapulous Baguette (@sarcast0ny) July 20, 2020
A1: We’re a 100% remote company, so we do most of our comms/interactions virtually, anyway. But those of us who live in the same area certainly miss our in-person team meetings. On a personal note, I miss visiting our local breweries and small restaurants. #ContentChat
— WriterGirl (@WriterGirlAssoc) July 20, 2020