The new year is just a few short months away, meaning many marketers are focused on their editorial calendars and planning their next batch of content. This can often become a difficult process, though, forcing marketers to generate an abundance of ideas while also balancing what content will resonate best with their audience—and not to mention the inevitable creative hurdles in the process.
In this #ContentChat, we are joined by Melanie Deziel (@MDeziel), founder of StoryFuel and author of The Content Fuel Framework: How to Generate Unlimited Story Ideas, to share tips on how to brainstorm quality content ideas that your audience will love. Read the full recap below, where we discuss how The Content Fuel Framework can help you generate unlimited content ideas, how to prioritize your list of content ideas, and common pitfalls to avoid when brainstorming content ideas.
Q1: Who should be invited to participate when brainstorming content ideas? How often do you have these brainstorms?
When brainstorming content ideas, you should invite any written or visual content creators, as well as members from your sales, product/engineering, and customer service teams (along with anyone else who has a direct line with your customers).
A1 Content creators should be there, of course, but some other common stakeholders include: sales, product/engineers & customer service #ContentChat
— Melanie Deziel (@mdeziel) September 28, 2020
A1: In addition to your content creators (written + visual!) make sure to invite representatives from customer-facing team reps, sales, PR/Comms + anyone else who creates or distributes content in your organization. #ContentChat https://t.co/Y0mi8g9aZp
— Erika Heald | Content Marketing Expert (@SFerika) September 28, 2020
A1. The key stakeholders responsible for aligning strategy to business goals. Those two must align first.
— Adrienne Barnes (@AdrienneNakohl) September 28, 2020
A1. Definitely bring in my writers, I also get the product guys to ensure there aren’t any gaps in understanding the value prop. I try and get 1 rep from the sales too as ultimately the content will help them sell! #contentchat
— Shruti Deshpande (@shruti12d) September 28, 2020
At a minimum, you should have quarterly strategic brainstorms with this larger set of guests, with separate, more frequent brainstorms with a more focused group of day-to-day content creators.
A1 It may not be that they all have to be present in every brainstorm, but they should have a chance to share input! #ContentChat
— Melanie Deziel (@mdeziel) September 28, 2020
I agree completely. It can be helpful to have quarterly strategic editorial brainstorms with a larger group, separate from/in addition to more tactical ongoing content meetings. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) September 28, 2020
A1. Bring the entire content team to d table with a few folks from the sales team too to share what pain points they’re noticing customers commonly complain about. Quarterly brainstorming is great IMO but the exact time frame depends on your content requirements #contentchat
— Masooma | Content Writer (@inkandcopy) September 28, 2020