It’s safe to say that most people are glad 2020 is over, with the hope of brighter times in 2021. But teams can’t spend too much time celebrating—the new year is here and marketers have new goals to meet, campaigns to plan, and communities to delight.
In this #ContentChat, we kick off the new year by reflecting on 2020, sharing our goals for 2021, and exploring ways we can support each other throughout the year.
If you missed the chat, please share your answers via this form so that we can coordinate the best guest lineup and resources for you this year.
Q1: What was your biggest content marketing achievement in 2020?
The community has a lot to celebrate from last year, including some client wins, high-performing content, and impressive fundraising achievements. Check out all we shared below, and leave a comment with what you’re most proud of from 2020.
A1: I’m most proud of the collaboration and positive momentum with my retainer clients over such a tumultuous year. And happy we’re moving forward with more content marketing with them in 2021. #ContentChat https://t.co/pLn67Tphm7
— Erika Heald | Content Marketing Expert (@SFerika) January 18, 2021
A1. That would be having marketed my services well enough to attract my ideal clients. #ContentChat
— Masooma | Content Writer (@inkandcopy) January 18, 2021
A1: Created a new segment for two online platforms and they quickly became the highest performing ones! #ContentChat
— Jette-Mari Anni (@JetteAnni) January 18, 2021
A1: It might sound strange, but cultivating a diverse and talented applicant pool for our open position (we closed off new resumes at the end of the year) was an interesting challenge but it went pretty well! #ContentChat
— Derek Pillie 🎯 (@derekpillie) January 18, 2021
A1b: And now that I’ve said that, I realized that my writing habit came to fruition this year as we started our content calendar for 2021. My partner was awed by the volume of material I already have. #ContentChat
— John Cloonan (@johncloonan) January 18, 2021
We had a digital campaign for a non-profit break fundraising records. We raised $78,000 in 60 days. #ContentChat
— John Cloonan (@johncloonan) January 18, 2021
A1: Implementing a fresh #SEO strategy that involved marketing and our writers. We were able to grow organic traffic by 150%. #contentchat
— Melanie Graham (@WriterGirlMel) January 18, 2021
A1: It was incredibly rewarding to create ~25 different landing pages for the Back to Work Safely campaign/reopening guidelines. It was my first time creating content that could literally save lives! #ContentChat
— Alek Irvin (@AlekIrvin) January 18, 2021
Getting our Q4 content plan up and running. #contentchat #B2C
— SmallFishBigPond 🐠 (@HallAudree) January 18, 2021
[Read more…] about January 18, 2021 Content Chat Recap: 2021 Content Chat Community Kickoff