Hannah Kovacs (@hkovs) from Post Beyond joined #ContentChat to share her tips for encouraging employee brand advocacy. Here are the highlights:

#ContentChat Recap: Encouraging Employee Brand Advocates

Q1: How do you define employee brand advocacy?

A1 Employee advocacy is a strategic approach for engaging employees to promote their passions and create a halo for the brand #ContentChat

— Scott Lum (@ScottLum) August 8, 2016

@SFerika I feel like too many company’s take the stance
“you can do you”
when they should be like
Let us help you do you.#ContentChat

— The Gary J. Nix ® (@Mr_McFly) August 8, 2016

@SFerika I feel like too many company’s take the stance
“you can do you”
when they should be like
Let us help you do you.#ContentChat

— The Gary J. Nix ® (@Mr_McFly) August 8, 2016

@SFerika I feel like too many company’s take the stance
“you can do you”
when they should be like
Let us help you do you.#ContentChat

— The Gary J. Nix ® (@Mr_McFly) August 8, 2016

A1) I’m a big believer in this! What do you guys think? #ContentChat pic.twitter.com/MzJnuGsmvG

— Hannah Kovacs (@hkovs) August 8, 2016

@SFerika A1: A methodology that utilizes a company’s employees to share branded messages. #contentchat

— Go NY Tours (@GoNewYorkTours) August 8, 2016

A1: When you hire carefully enough to make sure you have full buy-in from your work colleagues & you can empower them to speak#ContentChat

— The Gary J. Nix ® (@Mr_McFly) August 8, 2016

A1) I like to think of it as an open invitation to employees, to help communicate what the brand stands for…on their terms #ContentChat

— Hannah Kovacs (@hkovs) August 8, 2016

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