An Introduction to Social Media Growth Hacking
This week #ContentChat was joined by Neal Schaffer (@nealschaffer) who gave us a preview of the topic he’s exploring in his latest presentation and upcoming e-book, An Introduction to Social Media Growth Hacking.
Q1: What is growth hacking, and how is it different from traditional marketing?
A1) Growth hacking is a fickle beast that requires a lot time & patience to make it work. Finding ways to gain followers/reach #ContentChat pic.twitter.com/kL3qgYn9cA
— Jason Schemmel (@JasonSchemmel) February 13, 2017
#ContentChat Disclaimer: I am by no means what one would consider a true growth hacker. However, after working with clients in social (ctd.)
— Neal Schaffer (@NealSchaffer) February 13, 2017
.@SFerika A1: Growth hacking is an experimental marketing effort to find the most effective strategy. #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) February 13, 2017
a1 Growth hackers are mostly marketers that focus on building engagement with brands. #contentchat https://t.co/DC5ihdrEsE
— Debi Norton (@BRAVOMedia1) February 13, 2017
@SFerika *growth hacking* finding the most effective and fastest ways to grow your business #contentchat
— Josephine Borrillo (@70mq) February 13, 2017
(ctd.) #ContentChat Disclaimer: I have realized that a different mindset can yield you drastically different results in social, (ctd.)
— Neal Schaffer (@NealSchaffer) February 13, 2017
A1: Taking a look at the bigger social media picture by observing trends across platforms and determining effective strategies #ContentChat
— Venture Icon Media (@VentureIcon) February 13, 2017
(ctd.) #ContentChat Disclaimer: This mindset I have labeled “Social Media Growth Hacking” and today is the 1st day I am introducing it!
— Neal Schaffer (@NealSchaffer) February 13, 2017
A1) I’ve come to ignore buzzwords and define what they mean to only myself: so…. efficiency in hitting bottomline mktg goals #contentchat
— Harry Hayward (@Harroldhino) February 13, 2017
@SFerika A1 Often, “growth hacking” is looking for a shortcut or trick that will grow your following. #contentchat
— Martin Lieberman (@martinlieberman) February 13, 2017
A1: Growth hacking is a strategy utilizing creative & unconventional means to get exposure without spending a lot of money. #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017
A1: creatively utilize SEO, social marketing, analytics and testing to quickly optimize and grow their online presence. #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017
A1: #GrowthHacking is a mindset not limited to marketing that will do anything (think “hacking”) to achieve (user) growth. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017
@SFerika @NealSchaffer Hi everyone! A1: I think growth hacking is a strategy that takes a different spin on marketing #contentchat
— Robert Jones Jr. (@rjmajorjr) February 13, 2017
a1b Growth hacker is a buzz word for Digial Marketing #contentchat
— Debi Norton (@BRAVOMedia1) February 13, 2017
A1 In other words, the #growthhacking process can be used to both define and promote the product. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017
A1 So it’s hard to compare #GrowthHacking and traditional marketing because they are two different things. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017
A1 I am so hoping this makes sense because this is a DEEP topic that is hard to communicate in 140-character spurts 😉 #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017
@jennica_va I went looking for a definition earlier today. Found this infographic:https://t.co/RenSkD7Rm3. #contentchat @SFerika
— Jason Webb (@JasonLWebb) February 13, 2017
Oh, I initially thought that #growthhacking is a subset of marketing. I didn’t imagine them as 2 different things. #ContentChat https://t.co/Mt2Nww0m5g
— Jennica Collado (@jennica_va) February 13, 2017
A1: 1. People: Traditional marketers are cost effective, Growth Hackers tend to be more creative & skillful #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017
A1: 2. Approach: G.H.’s make the product what the customer would like – T.M.’s create a product & advertise to a niche #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017
A1: Funnels: T.M.’s don’t have defined funnels – they focus on brand awareness. G.H.’s keep funnels in the forefront #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017
A1 Good marketers wring most effectiveness out of every budget dollar. Use every advantage they have. @NealScaffer #contentchat
— HeidiCohen (@heidicohen) February 13, 2017
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