Content Chat

#ContentChat is a weekly twitter chat that brings together content creators and content marketers to share their challenges and best practices for solving them.

I took over hosting duties from Lucy Rendler-Kaplan on June 13, 2016. The chat was originated by Jenise Stout Fryatt of Smarter Shift who built up the community over three years.

Check out these recaps from recent chats and join us on Mondays at 12 noon Pacific/ 3:00 p.m. Eastern to join in the conversation.

June 7, 2021 Content Chat Recap: How To Build A Loyal Community Around Your Email Newsletter

June 13, 2021 by Alek Irvin Leave a Comment

Email marketing strategies can support a range of content marketing and business goals, but marketers often face a variety of hurdles when starting and growing an email newsletter community. In this #ContentChat, we’re joined by Josh Spector (@JSpector) to discuss how to provide value for your email newsletter subscribers and ways to turn that audience into a genuine community.

Josh creates three newsletters that help creators produce, publish, promote, and profit from their creations, and he also runs the Newsletter Creators Facebook community with 3.8K+ members. He shares his tried-and-true tips in the below recap, including his advice for how to start an email newsletter, ways to boost your newsletter open rate, and whether marketers should include ads in their email newsletters.

If you’re interested in learning more from Josh, check out and subscribe to his newsletters here:

For The Interested is a weekly newsletter that has four secrets of successful creators and an original blog post
The Daily Graph is a one-paragraph newsletter that comes out every weekday and features a useful or inspiring idea for creators
This Is How I Do It is a paid weekly newsletter and collection of resources featuring a behind-the-scenes look at how Josh grows his audience and business

Q1: I’m interested in starting an email newsletter, but don’t know where to start. What are the foundational planning elements for an email newsletter?

When planning an email newsletter, start by picking a goal and an audience. What do you want to accomplish? Who are you trying to reach (be specific)? Why are you doing this?

A1a:
• Choose a goal – what do you want to accomplish? Why are you doing this?
• Pick a specific audience to help make a specific transformation
“My newsletter will help THIS AUDIENCE get from POINT A to POINT B”#contentchat
— Josh Spector (@jspector) June 7, 2021

A1: Figure out what the goal is of your newsletter and which metrics you’ll track to see if you’re hitting that goal.
You’ll also want to determine the audience for the newsletter. And if you don’t have an audience yet, what steps do you need to do to build one? #ContentChat
— Melanie Graham (@WriterGirlMel) June 7, 2021

A1:
🔹Me, and many wordnerds like me, are suckers for a poll or listicle.
🔸 A solid template is a must to attract your audience.
But, may the ghost of Bill Gates help you if you don’t have a goal. Without a purpose, it’s just writing vanity. #ContentChat
— SPW ✍️🤓 (@ShawnPaulWood) June 7, 2021

A1 Probably a good start would be defining
Your audience
Which of their problems you are going to solve
Your ultimate goal for the email newsletter
-Alyx #ContentChat https://t.co/kvoW44TR5O
— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) June 7, 2021

Create your newsletter content with your audience needs and your newsletter goal in mind. How can you best help your readers overcome challenges, explore new ideas, or simply delight them in other ways? We share some valuable email newsletter additions in Q4.

A1b:
Figure out what you can provide in your newsletter to make that happen.
Don’t get bogged down in what email platform to use or any technical stuff – most platforms are roughly the same.
Figure out the value you want to provide and to who and start writing.#contentchat
— Josh Spector (@jspector) June 7, 2021

Re: newsletter intros, a common mistake I see is people use the intro to just tell people what they’re about to see in the newsletter.
Doesn’t add value – just is repetitive and lengthens the newsletter.
Just get right into the value as quick as possible.#contentchat https://t.co/ARxHsmziXX
— Josh Spector (@jspector) June 7, 2021

A1. (a) Identify 1 to 10 sub-audiences and their specific needs; (b) begin curating relevant content [original and partner, with attribution ] (c) consider seasonal and cyclical factors that could influence your content calendar and publication dates. https://t.co/RqJoJG8i3O
— Ed Alexander (@fanfoundry) June 7, 2021

A1: A good newsletter is about categorizing. Think of it like an outline.
Intro: Why am I reading this newsletter?
Relevant Example & Story: Give me something to grab onto.
Your Topic Take: Your spot for your spice!
End: Takeaways + next time.
Bonus: Links#ContentChat
— Rachel Wendte (@rkwendte) June 7, 2021

A1: In my mind, it’s 3 majors – design, distribution, and content.
What’s it gonna look like?
Who’s gonna get it?
What’s gonna be in it?
RE: the 3rd question, I like to see 6 weeks of content before we publish the first newsletter. #ContentChat
— John Cloonan (@johncloonan) June 7, 2021

Ensure you can commit to a consistent content cadence. Without consistency, your newsletter community will likely dwindle.

A1c:
Be consistent. Be patient.
It’s a long game. Your newsletter will evolve over time.
My Newsletter Accelerator course can also help👇https://t.co/L0jlieBTw9 #contentchat
— Josh Spector (@jspector) June 7, 2021

A1. Make sure you have answers to a few of these Qs;
– Who is it for?
– What do you want it to achieve?
– Can you put out consistent content to keep it alive?
– Do you have a content plan?
– How do you intend to keep the ‘interest’ high?#ContentChat -🚀📩
— Shruti Deshpande (@shruti12d) June 7, 2021

So so important to be sure you’ll be able to push out content consistently. There’s nothing like marketing your newsletter and growing it too, only to be irregular with the sending schedule and, with it, your audience’s expectations. #ContentChat
— Masooma | Content Writer (@inkandcopy) June 7, 2021

Research your audience and the content landscape in the space you hope to address.

A1. Settle on an engaging format + newsletter frequency backed by audience research — that’s where I’m currently at. You might assume an idea is good, but it’s only good if your audience thinks it’s good. #ContentChat
— Masooma | Content Writer (@inkandcopy) June 7, 2021

True, but…you’ll never know if it’s good until you launch and you won’t really even know what it is (or can become) until you launch and allow it to evolve.
— Josh Spector (@jspector) June 7, 2021

Q2: How can content marketers grow their newsletter subscriber list? How quickly should they expect this list to grow?

May 24, 2021 Content Chat Recap: How To Align Your Content Marketing and Public Relations Teams

May 25, 2021 by Alek Irvin Leave a Comment

Marketing and public relations teams often work toward similar goals. Both teams strive to get their company in front of new potential customers, bolster existing relationships, and strategically build the brand’s reputation. But despite this shared purpose, these teams often operate in silos and work independently from one another—which is hurting your customer experience and your team’s ability to achieve its goals.

In this #ContentChat, we’re joined by Mariah Obiedzinski (@MariahWrites), AVP of content services at Stamats, to discuss how to align content marketing and public relations teams. Read the full recap below, where we explain the difference between the content created by marketing and public relations, how the teams can divide roles and responsibilities for executive thought leadership, and other tips to stay aligned and streamline your team resources.

Q1: From your perspective, what is the difference between the content created by marketing and public relations?

Public relations content, in general, is created to drive media attention to the company or cast a wide net for maximum exposure. Marketing content is created to drive attention from specific customer personas by addressing their needs, like answering questions or helping overcome a pain point.

A1a: As a #contentmarketing implementer, #PR content feels more driven toward getting media attention to the organization. #Marketing content feels more driven toward getting the actual audience’s attention. #ContentChat
— Mariah Obiedzinski (@MariahWrites) May 24, 2021

A1b: Marketing requires more targeted, personal relationship building between the audience and the brand/organization. #PublicRelations is broader – casting a wider net for maximum exposure. #ContentChat
— Mariah Obiedzinski (@MariahWrites) May 24, 2021

A1: Even when the PR and content marketing teams create content jointly, such as with proprietary research, there are typically a number of very different pieces of derivative content pieces for each distinct audience. More on this later in the #ContentChat
— Erika Heald | Founder @ErikaHeald Consulting (@SFerika) May 24, 2021

A1: To me, content from the marketing team always feels like it’s answering a question, filling a need or addressing a pain point for customers. PR content feels more like we’re teaching people about the brand or benefit. #ContentChat
— Melanie Graham (@WriterGirlMel) May 24, 2021

A1: It’s about the audience:
🔹Marketing content is geared for an audience to WANT the brand
🔸PR content is geared for an audience to LEARN the brand#ContentChat
— SPW ✍️🤓 (@ShawnPaulWood) May 24, 2021

A1 Marketing content is focused more toward the audience and customer journey down the sales funnel, as well as continued support
PR content is geared toward the press and follows more of an analytical and numbers based approach and is far less personal
-Alyx #ContentChat https://t.co/lO6kwcejOt
— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) May 24, 2021

A1: Generally, PR content is geared toward analysts and reporters, and their respective audiences. Press releases, fact sheets, occasional blog posts, or bylines. Marketing team content is tailored for the customer journey and meeting specific persona needs. #ContentChat
— Alek Irvin (@AlekIrvin) May 24, 2021

A1b: For what it’s worth, I rarely hear the phrase “customer journey” or receive any details about keywords when creating PR content. I had no clue what ToFu, MoFu, BoFu is. Working with Erika, though, it’s part of our planning process. #ContentChat
— Alek Irvin (@AlekIrvin) May 24, 2021

I’m in agreement that a big difference between PR and Content Marketing content is the audience it’s designed to speak to/resonate with/be used by. #ContentChat https://t.co/XzsOX6A9nq
— Erika Heald | Founder @ErikaHeald Consulting (@SFerika) May 24, 2021

Public relations and marketing approaches are both important, and the lines continue to blur as the media landscape shifts.

A1c: Both approaches are important. In a lot of ways, blog articles are the new press release. Journalists are people, too, who take to #socialmedia to get the latest scoop from community members and organizations. #ContentChat
— Mariah Obiedzinski (@MariahWrites) May 24, 2021

However, teams usually operate in silos and duplicate work. This is a poor use of your resources.

A1d: Unfortunately, we see a lot of rework between marketing and PR, particularly at the expense of the subject matter expert’s time. #ContentChat
— Mariah Obiedzinski (@MariahWrites) May 24, 2021

A1e: For #healthcare providers, talking to #marketing & #PR separately = more time away from patients & more time doing paperwork outside office hours. For marketers, it means taking longer to get competing, similar content out the door. #ContentChat
— Mariah Obiedzinski (@MariahWrites) May 24, 2021

That is such a missed opportunity. It’s so much better to consolidate SME interviews and Q&A sessions and record them so both teams can use the transcripts for multiple purposes. #ContentChat
— Erika Heald | Founder @ErikaHeald Consulting (@SFerika) May 24, 2021

Q2: Should PR and marketing teams create one shared content strategy document or two individual ones? How can teams optimize this planning?

May 17, 2021 Content Chat Recap: What’s Your Content Tilt? A Conversation With Joe Pulizzi On Content Inc. 2.0

May 17, 2021 by Alek Irvin Leave a Comment

In this #ContentChat, we’re joined by Joe Pulizzi (@JoePulizzi), the godfather of content marketing, to discuss the second edition of his bestselling book Content Inc. Read the chat below to learn about the essence of the Content Inc. model, what’s new in Content Inc. 2.0, and ways that creators can diversify their revenue sources.

Get the full details on Content Inc. and grab your own copy here! Tweet us your favorite tips and takeaways with #ContentChat and #ContentInc.

Also, check out Joe’s own currency, $TILT coin, to get exclusive content upgrades and VIP opportunities.

Q1: The first edition of Content Inc. came out in 2015. What was the purpose of the first edition, and why did you decide to update it now?

A1: The purpose of Content Inc. V1 was to see if there was a business model where content creators develop sustainable businesses by building an audience first, then launching products/services. #contentchat
— Joe Pulizzi (@JoePulizzi) May 17, 2021

A1.2: We found that, in many cases, building an audience first was a less risky, less cash intensive way to build a business. #contentchat
— Joe Pulizzi (@JoePulizzi) May 17, 2021

A1.3: I wanted to update Content Inc. (the book) in 2021 because the model wasn’t finished in 2015. We’ve added new social platforms, re-engineered the model, and added multiple chapters on exit strategies. #contentchat
— Joe Pulizzi (@JoePulizzi) May 17, 2021

A1.4: Long-story short, I believe the Content Inc. model is the best business model for content creators who want to become content entrepreneurs. But I am bias 😉 #contentchat
— Joe Pulizzi (@JoePulizzi) May 17, 2021

Q2: For those who are not familiar with it, what is the essence of the Content Inc. model?

May 10, 2021 Content Chat Recap: 2021 Legal Considerations for Marketers

May 16, 2021 by Alek Irvin Leave a Comment

Marketing can often feel like a legal minefield. Brands have to carefully navigate laws related to privacy and data collection, intellectual property and copyrights, and anti-spam laws like CAN-SPAM, all of which continue to adapt to the growing concerns of consumers and legislative bodies.

In this #ContentChat, we’re joined by Ruth Carter (@RBCarter), an internet, IP, and business attorney, to discuss the main legal considerations for marketers in 2021. Read the full recap below, where we explore how to legally quote and republish third-party content or visuals, what marketing teams should do following a company data breach, legal concerns for email marketing, and more!

Important disclaimer: Everything in this chat should be considered legal information, not legal advice. Ruth is the only legal expert during this chat, but our community of expert marketers shares their take, too. If you find Ruth’s information useful, consider donating to the AZ Basset Hound Rescue (below).

Please note, while I am a lawyer, nothing I say on Twitter should be interpreted as legal advice, just legal information. #ContentChat
— Ruth B. Carter | Lawyer, Speaker, Author, Geek (@rbcarter) May 10, 2021

I tell people to make a donation to the AZ Basset Hound Rescue instead. #ContentChat https://t.co/DqX5SbOkrG
— Ruth B. Carter | Lawyer, Speaker, Author, Geek (@rbcarter) May 10, 2021

Q1: How should brands approach quoting and republishing third-party content? Similarly, how do you ensure you are not violating someone else’s copyright when it comes to using visuals sourced online?

If you quote someone and add your own thoughts or analysis, then it is probably protected by fair use.

A1-1 If you’re quoting someone and adding your own thoughts, analysis, or otherwise building on what someone else said, that’s probably protected by fair use. #ContentChat
— Ruth B. Carter | Lawyer, Speaker, Author, Geek (@rbcarter) May 10, 2021

If you want to republish someone’s work in its entirety, ensure you get the appropriate rights and permission (in writing) to do so.

A1-2 If you want to republish the entirety of someone’s content – like an article or infographic, do your homework to make you have or get permission to do so. #ContentChat
— Ruth B. Carter | Lawyer, Speaker, Author, Geek (@rbcarter) May 10, 2021

Try to only use images and visuals for marketing that you created. If you use someone else’s photo or visuals, get their permission or attain a license to modify or commercialize it.

A1-3 Unless I’m in a clear fair use situation, I try to only use images where I took the photo, I have permission from the copyright holder, or where the image comes with a license to modify or commercialize it. #ContentChat
— Ruth B. Carter | Lawyer, Speaker, Author, Geek (@rbcarter) May 10, 2021

OMG, I’ve been saying this to clients for 25 years. Finally, an attorney who says it in public without me having to write a check! You just made this hour worthwhile! #ContentChat
— John Cloonan (@johncloonan) May 10, 2021

This is a point I bring up when clients are reluctant to commission their own photography or to pay for a stock photo account. It’s potentially an expensive mistake to use “free” images you find on the internet. #ContentChat
— Erika Heald | Founder @ErikaHeald (@SFerika) May 10, 2021

Been there, been sued for that. #justsayin #ContentChat
— John Cloonan (@johncloonan) May 10, 2021

A1 Purchase your imagery/etc from well-known sources or work up a contract with the owner of the content, do research on where the source got the content, how they pay their creators, be as well-informed as you can on what you’re purchasing and who from
-Alyx #ContentChat https://t.co/BgLo2FfDL3
— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) May 10, 2021

A1 I tended to be obsessive about content rights management because we were managing networks of websites so one image getting used could literally go to hundreds of websites (and the fine multiplications that would follow). #ContentChat
— Derek Pillie 🎯 (@derekpillie) May 10, 2021

If you’re ever in doubt, double-check with the content owner to see if they’re comfortable with how you plan to use and attribute their content. The worst they can say is “no,” which is better than a lawsuit.

A1: Always give credit – Tag on photos and captions. Also, when in doubt whether you’re going to get it right, dm them and ask! A lot of it is just being decent and communicating ☺️ #ContentChat
— Jette-Mari Anni (@JetteAnni) May 10, 2021

I get approached occasionally with a request to republish my content, usually by universities as part of content/marketing/social curriculum, and almost always say yes, and agree on a nominal fee. #ContentChat
— Erika Heald | Founder @ErikaHeald (@SFerika) May 10, 2021

There is no copyright protection for facts. So, if you’d like to use the same data as another source to build your own chart or graph, you are likely safe to do so.

Agreed. But… can you build your own chart or graph with the same data as the original and source/link the information? #ContentChat
— Dan Goldberg (@Jonas419) May 10, 2021

There’s no copyright protection for facts. #ContentChat
— Ruth B. Carter | Lawyer, Speaker, Author, Geek (@rbcarter) May 10, 2021

Attribution is a general legal safety net, but it does not guarantee protection. If you plagiarize someone’s content and then link to it, you are admitting to copyright infringement.

A1: Attribution, Attribution, Attribution. #ContentChat
— 🟣 Jennifer Navarrete (@epodcaster) May 10, 2021

Sometimes giving an attribution is committing copyright infringement and admitting it. #ContentChat
— Ruth B. Carter | Lawyer, Speaker, Author, Geek (@rbcarter) May 10, 2021

Like when someone rewrote my CMI brand voice article, word for word, section by section, and gave attribution. #ContentChat
— Erika Heald | Founder @ErikaHeald (@SFerika) May 10, 2021

May 3, 2021 Content Chat Recap: Lessons Learned in Multichannel B2B Marketing

May 5, 2021 by Alek Irvin Leave a Comment

To be successful in marketing, you must understand your brand’s ideal buyers and the multitude of channels that they engage on and seek resources to help with their work. In this #ContentChat, we’re joined by Shruti Deshpande (@Shruti12D), a marketer with 10+ years of experience executing multichannel B2B marketing campaigns, to discuss lessons learned in multichannel B2B marketing. Check out the full chat recap below, where we discuss how to identify your ideal buyer persona, ways to optimize your multichannel B2B marketing campaigns, and pitfalls to avoid along the way.

Q1: What is a buyer persona, and how is it useful for content marketing?

A buyer persona is a mold of your ideal customer. This persona should describe the person’s role, challenges they face, how they define success, where they fit in the buying process, and much more (which we’ll discuss in Q2).

A1a. Buyer persona is a mold of your ideal customer. It is a detailed description of who represents your target audience. #ContentChat
— Shruti Deshpande (@shruti12d) May 3, 2021

A1a: A buyer persona is a snapshot of your ideal customer.
It includes the role the person plays in the buying process, the critical challenges they face, and how they define success, all as it relates to your brand’s product or services. #ContentChat
— Erika Heald | Founder @ErikaHeald (@SFerika) May 3, 2021

A1 A buyer persona is a representation of your ideal customer based on research
It helps you narrow down the who, how, what, where, when of marketing a service/product
-Alyx #ContentChat https://t.co/kujUUx0apy
— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) May 3, 2021

A1 When you are writing marketing copy for any format, the buyer personal represents the answer to “Who” when you’re working through the development questions of Who?, What?, When?, Why?, Where? and How Much? #ContentChat
— Derek Pillie 🎯 (@derekpillie) May 3, 2021

A1a: Buyer persona is basically a very detailed description of someone representing your target audience. It includes interests, demographics, online behavior, buying habits and other behavioural traits. #ContentChat
— Momina (@toppingofirony) May 3, 2021

A1: Buyer persona = demo, pshcho and firmographics of a target customer. Used for: (s) poking holes in theories about who you thought your target customer was; (b) detecting loose, faint signals of resonance among buyers; (c) letting customers have if your way.
#contentchat
— Ed Alexander (@fanfoundry) May 3, 2021

Marketers use buyer personas to create more personalized content that will actually resonate with their ideal customer. A brand will have multiple buyer personas, but each piece of content should focus on just one. It is easier to spark an emotional connection with your reader if you understand and address their unique needs.

A1b. In a crowded playing field, it is important that your content marketing stands out, resonates with the right audiences and invokes an emotional reaction. #ContentChat
— Shruti Deshpande (@shruti12d) May 3, 2021

A1c. A well defined buyer persona allows to create content that encourages potential customers to take notice, and engage with the content and take further action. Defining a clear target audience can allow you to focus your marketing efforts. #ContentChat🤓
— Shruti Deshpande (@shruti12d) May 3, 2021

A1b: In the context of your #ContentMarketing, while you may have a handful of buyer personas to reflect the many people involved in decision-making, you want to create each piece of content with only one of your personas in mind, so it resonates. #ContentChat
— Erika Heald | Founder @ErikaHeald (@SFerika) May 3, 2021

With apologies to Jim Collins, a buyer persona embodies your lightning-rod customer. You need to understand this person to target your content. Without that understanding, you’re unlikely to succeed. #ContentChat
— John Cloonan (@johncloonan) May 3, 2021

A1b: Your content efforts need to have a reason. Creating and marketing content blindly without any defined target audience and end goals is pretty much useless. Your buyer persona helps you create relevant, valuable and engaging content for your target audience#ContentChat
— Momina (@toppingofirony) May 3, 2021

A1: A buyer persona is a detailed description of your target consumer. It’s great to use a buyer persona to develop content that will evoke the desired response from the consumer by using the persona as a guide! #contentchat
— Stephanie Albert (@stephal1698) May 3, 2021

April 26, 2021 Content Chat Recap: How To Become A More Productive Blogger

April 28, 2021 by Alek Irvin Leave a Comment

Time can easily be a writer’s worst enemy. Right as one piece of content is finished, there is often another deadline right around the corner, and a multitude of new tasks can pop up at any moment. Before you know it, your day is over and you’ve made no progress on your next blog post. But there is a way to break this cycle.

In this #ContentChat, we’re joined by Eb Gargano (@EbGargano), professional blogger at Easy Peasy Foodie and Productive Blogging, to explain how to become a more productive blogger. Read the full recap below, where we discuss how to develop a blog content plan, ways to remove distractions from your workday, tips to overcome writer’s block, and tools to help with blogging.

Q1: How can bloggers set realistic goals for 2021? What KPIs or metrics should they track to measure their success?

Eb focuses her goals on actions, not numbers. She recommends setting goals around what you will do to increase your metrics.

A1a: Actually (despite my business background), I don’t like to set fixed ‘number’ goals. My approach to setting goals is all about ‘actions’ – what I will actually ‘do’ this year to increase my metrics. I find this approach yields better results. #contentchat
— Productive Blogging (@EbGargano) April 26, 2021

To measure the success of your blog and its content, track KPIs including pageviews, pages per session, percent of returning visitors, organic traffic, and engagement.

A1b: It depends how you monetize. If it’s ads/affiliates, then pageviews, pages per session, % returning visitors, RPM and revenue. If it’s from selling ebooks/courses, then email subscribers and conversion rates are much more important… and, of course, sales! #contentchat
— Productive Blogging (@EbGargano) April 26, 2021

A1. I’m a fan of tracking engagement. If there are readers sharing your content + reaching out to tell you how your content is helping them or that they’re loving it, you’re mostly winning at blogging. #ContentChat
— Masooma | Content Writer (@inkandcopy) April 26, 2021

Yes, definitely engagement metrics! What do the readers do once they’re on your blog post? Are they bouncing right away or clicking around? Also, how does your blog content play into your conversion paths? #ContentChat
— Melanie Graham (@WriterGirlMel) April 26, 2021

A1. I’m always looking at organic traffic for my blog. If I’m doing things right, that’s increasing. To be realistic, I look at my historic improvement and set the goal based on that. I.E. If I saw 50 new visits from organic last month, I might make my new goal 60. #ContentChat
— Jessica Thiefels | Mindset + Marketing (@JThiefels) April 26, 2021

We track 1)Attraction (organic traffic views, search rankings, impressions) – 2) Engagement (bounce rate, time on page, path to other pages)- 3)Conversion (registrations for other assets)”
— Anne Merkert (@anniemerkert) April 26, 2021

Set up your goals in Google Analytics.

And if @todcordill were here today, he’d remind us to set up our goals in GA too! #ContentChat
— Erika Heald | Founder @ErikaHeald (@SFerika) April 26, 2021

Historical metrics can help inform what is a realistic goal to set. Remember that if you’re starting from scratch, it can take ~6 months to gain momentum.

A1: I always start by taking a look at the past 12 months. What am I proud of? What could I have optimized? Did I see the results I was looking for? From there, I set new goals and strategies for the upcoming year. #ContentChat https://t.co/FHkDfj7h8I
— Erika Heald | Founder @ErikaHeald (@SFerika) April 26, 2021

A1: I think it’s important to look at historical metrics, resources and your overall business or sales goals. Make sure all of these are working together before you set target KPIs. #ContentChat
— Melanie Graham (@WriterGirlMel) April 26, 2021

Historical metrics definitely help set realistic goals! and avoid a burn out and set unrealistic goals. #ContentChat
— Shruti Deshpande (@shruti12d) April 26, 2021

Absolutely. And I think it’s important that if you’re just starting out and don’t have lots of historical data to give yourself some grace and don’t set expectations too high! #ContentChat
— Melanie Graham (@WriterGirlMel) April 26, 2021

Yes – especially in the early days! Blogging can be like ghost town for the first 6 months #contentchat
— Productive Blogging (@EbGargano) April 26, 2021

And always ensure that your goals and KPIs map back to your overarching business strategy.

A1 The most important data to track should go back to what you’re trying to achieve through your strategy. That’s going to vary from blogger to blogger and site to site, but there is almost something you can measure that ties back to your strategy’s effectiveness. #ContentChat
— Derek Pillie 🎯 (@derekpillie) April 26, 2021