A 360° view of your company is essential to best identify and prioritize your company’s content needs, especially since each piece of content you create should be written with your audiences in mind and ladder back to your company goals. While your content planning and evaluation process can take place solely in the hands of your content team, that may not be the most efficient use of your resources.
Creating an editorial board is an effective way to join diverse perspectives and best map your content roadmap, but editorial boards come with a few considerations for those just starting or finding that their boards spiral over time.
In this #ContentChat, we explore what an editorial board is, who the members should be, and tips on how to enable your board to thrive.
Quick poll—who here is currently running or participating in an editorial board (or two)? #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) July 15, 2019
Q1: What is a content marketing editorial board, and do you have one?
A content marketing editorial board is composed of people across functions that create or use content. The board meets regularly to evaluate the success of past content, identify content needs and create a workflow for content creation.
A1: a content marketing editorial board is a cross-departmental group of people who create or use content and who come together on a regular schedule to discuss content needs and coordinate content creation and distribution. #ContentChat https://t.co/aYCvbStPb6
— Erika Heald | Marketing Consultant (@SFerika) July 15, 2019
A1: An editorial board in content marketing is a good tool to:
• Involve other departments in the strategy and ideation part
• Get alignment accross the organization#ContentChat— ⓂⒶⓁⓉⒺ ⓁⒶⓃⒹⓌⒺⒽⓇ (@MalteLandwehr) July 15, 2019
A1: Having an editorial board pushes you to think strategically about your content marketing efforts. Your team can come together to discuss goals and needs, then plan upcoming content that will help you see increased ROI. #ContentChat
— Express Writers | Your Content Writing Team (@ExpWriters) July 15, 2019
A1: A content marketing editorial board plans and creates written content that reflects the company’s position/ideas and benefits other departments (i.e. sales). We do not use one, but our whole marketing team pitches in. #ContentChat
— Synthesio, an Ipsos company (@Synthesio) July 15, 2019
A #contentmarketing editorial board is a group of people who is behind the brands #contentwriting and marketing strategy.
Either it is website content to blogs to even #socialmediamarketing content.#ContentChat
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) July 15, 2019
A1: We don’t necessarily have a formal editorial board, our content is usually created, executed, and distributed by our creative marketing team. With the support and help of other team members when needed! #contentchat
— Brafton (@Brafton) July 15, 2019
Editorial boards are more common for larger companies, but any business could benefit from having one (pending the resources are available). Boards can accelerate content ideation and creation, and also ensures cross-functional alignment on content needs and goals.
A1b: I’ve run several editorial boards for former employers and clients. I don’t currently have one for my own business, but I have thought about creating one. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) July 15, 2019
A1. A content marketing editorial board is a member board directly responsible for executing the content marketing plans of an organisation/biz. Since I’m a freelance writer, I don’t have one, but have worked with editorial members of different businesses. #contentchat
— Masooma | Content Writer (@inkandcopy) July 15, 2019
We didn’t call it an “editorial board” at the time, but I’ve worked with a group like that before. Was so important for getting buy-in. If people felt investment early on in what was being created, they’d be more likely to support it later. #contentchat
— Martin Lieberman (@martinlieberman) July 15, 2019
