Investing in your personal brand can unlock new opportunities and bring a greater sense of purpose to your work—but it can be understandably challenging to establish and nurture your brand (especially if you’re new to doing so!).
Watch the full conversation on YouTube or read through the highlights below.
Q1: As we look toward 2024, do you think personal branding will be more or less important? Why?
There is so much content out there, and brand audiences are fatigued. If you want to break through, you need a strong personal brand to turn one-off experiences into compounding interactions.
“[Personal branding] is extra important because we have, in this stage of our internet lives, reached a place of content fatigue. There’s just so much out there all the time being thrust in our faces. It’s harder than ever to get people’s attention—to deserve people’s attention, and get them coming back for more. If someone sees a piece of content come across their feed, are they going to bother to consume it? If they do, are they going to remember that it’s you? Is that brand touch going to help build your brand, or is it just going to be a one-off experience? The real difference between the two is if you have that strong personal brand foundation behind it, the next time they encounter you—whether you’re speaking about a similar topic or doing a similar type of content, or they just see your face—something is consistent that kind of caught in their brain last time, so those brand impressions can compound instead of standing alone as one-offs.” – Christine Gritmon
“That glut of content [and] the fact that attention is an all-time premium really emphasizes how important it remains to have a strong personal brand.” – Christine Gritmon