Career

October 28, 2019 Content Chat Recap: Content Marketing Career Planning and Core Competencies

November 4, 2019 by Alek Irvin Leave a Comment

Even as an employee, you are ultimately responsible for your own career path. #contentchat
— Roselle Cronan (@MahoutMkt) October 28, 2019

Modern employers seem to mainly focus on free snacks or gym memberships as employee perks, but is that what employees actually want? Clear, documented career paths and development opportunities are often more desired in the workplace, but many employers neglect these areas. That’s why it’s on you to take charge of your career growth.

Whether you’re full-time in-house, a freelancer, or your own boss, this #ContentChat recap walks you through how to plan the next steps in your career. Answer the questions below and read our thoughts for ideas, tips, and examples.

Q1: What is your current #contentmarketing job, and how many years have you been working as a content marketer?

Our community members represent a range of experiences. We have folks who have been in the content marketing world since before it was called content marketing, pros who switched to marketing mid-career, students who are eager to start full-time work, and everyone in-between.

A1: I’m a content marketing consultant and run my own agency. I have been focused primarily on #B2B marketing for 20 years, with the past 12 years focused on content marketing. Started my career as a journalist. #ContentChat
— Erika Heald | Content Marketing Consultant (@SFerika) October 28, 2019

A1 I am currently a “content and social media marketer.” I wasn’t always called a content marketer, but I’ve been doing content marketing since September 10, 2001 (it was called “custom publishing” then). #contentchat
— Martin Lieberman (@martinlieberman) October 28, 2019

A1: My entire career has been around #contentmarketing that first started with print design then moved to digital – website design, email marketing, SMS marketing and promotional content on our branded website. Looking at 25 years. #ContentChat
— Bernie Fussenegger #Digital360Chat (@B2the7) October 28, 2019

Q1. I currently work as a content strategist for GreenRope Complete CRM. I’ve been here about six months and have been loving every minute of it, except training. I’ve been in the industry ever since I graduated college about a year and a half ago. #ContentChat
— GreenRope (@GreenRope) October 28, 2019

A1: My current #contentmarketing job is in support of a SaaS product. I’ve been in content marketing since before it was called content marketing. #ContentChat
— John Cloonan (@johncloonan) October 28, 2019

A1. Freelance content strategist & writer, 20 years in #b2b marketing, 11 years focused on content, almost a lifetime as as a writer, including first career as journalist (print, radio, TV). #ContentChat https://t.co/d9q60Asvxh
— Carmen Hill (@carmenhill) October 28, 2019

same! A1: Currently content strategy @Autodesk, formerly @VMware and @Oracle 20+ years in b2b customer-facing content, previously @ziffdavis tech journalist back when computer magazines filled the newsstands… #ContentChat
— Rich Schwerin (@Greencognito) October 28, 2019

August 19, 2019 Content Chat Recap: How To Get The Most Out Of Attending An Industry Conference

August 26, 2019 by Alek Irvin Leave a Comment

Following last week’s discussion of how to make that industry conference worth your marketing budget dollars, in this #ContentChat we share tips on how to get the most out of attending an industry conference. If you’re headed to CMWorld next month, check out this recap now for insider tips for you to make the most out of your time there (and any conferences you attend).

Q1: Is attending marketing industry conferences part of your annual professional development plan and budget each year?

Industry conferences can be incredibly valuable for attendees, and many of our community members work for companies that recognize and budget for this.

A1: As a content marketing consultant, I always try to get to a couple of industry conferences each year. As a people manager, I want my team members to each pick a conference that aligns with their #profdev plan. It’s so important! #ContentChat https://t.co/h9V19C7cIc
— Erika Heald | Marketing Consultant (@SFerika) August 19, 2019

A1: Absolutely. We have our team members prioritize conferences that they feel are most important to them, their professional development, and the work they do each day, and give them an allotted budget to go. It’s important to us as an agency to invest in our team. #ContentChat
— Patrick Delehanty (@MDigitalPatrick) August 19, 2019

A1: Yes, one each year. And as much as I’d like to see other conferences and cities, I can’t pass up #CMWorld. #ContentChat
— Emilie Moreland (@writtenbyemilie) August 19, 2019

A1.
It sure is.
We are allowed to pick a conference every year t and our travel, accommodations & registration is covered.
✈️👫
This year I will be at #Inbound2019,
but maybe next year it’ll be #CMWorld. #ContentChat
— Bentley University (@bentleyu) August 19, 2019

A1. Attending #marketing conferences has been in my budget the past few years and will likely increase somewhat.
I should probably start speaking, though. #ContentChat
— Tod Cordill (@todcordill) August 19, 2019

A1.
Absolutely.
It’s part of knowledge gathering, networking, learning and sharing success.
Someday I will attend @CMIContent ‘s conference @socialmediaweek conference @SMExaminer s conference @semrush conference #ContentChat
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) August 19, 2019

For non-profits, companies where budgets are tight, or solopreneurs, though, conferences may not be prioritized because of costs or other commitments. Some of our community members have attended conferences on their own time and dime because they know the value of conferences, which opens a larger question about whether your employer is investing in your professional development.

A1: Unfortunately, working at a non-profit means conference attendance is not budgeted for. I’ve actually attended #SocialMediaWeek for many years on my own dime because I feel the content is that important. #ContentChat
— Caitlin Kinser (@caitlinmarie89) August 19, 2019

A1: It is part of the budget but it is also one of the first things that gets cut when budgets get tight. #ContentChat
— Bernie Fussenegger #Digital360Chat (@B2the7) August 19, 2019

I’ve been in that boat as well. I’ve spent vacation time and budget on attending #CMworld in years past b/c it’s that important. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) August 19, 2019

Not having the budget to pay for a conference is one thing…
But making you take vacation time to attend a conference related to your job means it’s time to start looking for a new job. Just sayin’.
#ContentChat
— Tod Cordill (@todcordill) August 19, 2019

When company-paid attendance is not an option, volunteering could get you in the door, and driving/carpooling and hotel room sharing could cut costs.

Yeah, but consider your professional development needs (and retirement, and sick and vacation) when setting your rates.
And some people I know can just DRIVE to awesome conferences and don’t need to buy plane tickets!
You can also share hotel rooms or book VRBO. #ContentChat
— Tod Cordill (@todcordill) August 19, 2019

Another way to cut expenses is to volunteer. Some conferences accept volunteers and it can cover some of your costs to attend. #contentchat
— Michelle Garrett (@PRisUs) August 19, 2019

This is also a fantastic tactic for introverts. It is so much easier to talk to hundreds/thousands of strangers when you have a reason (a volunteer task) to do so! #ContentChat https://t.co/jdT0zF4M4X
— Erika Heald | Marketing Consultant (@SFerika) August 19, 2019

January 7, 2019 Content Chat Recap: 2019 Content Marketing Career Development Planning Session

January 9, 2019 by Alek Irvin Leave a Comment

The start of the year is a natural time to celebrate the successes of the past year and set aspirations for where you want to be next year. Too often, though, these goals can fizzle out by mid-year when professionals realize they didn’t take the necessary steps to achieve their dreams.

In this #ContentChat planning session, we detail the steps for you to develop an action plan that keeps your eyes on your professional prize this year.

As we get started, you may want to make a copy of my professional development template by going here and choosing File: Make a Copy to save it to your G drive. https://t.co/y0VZ3qbB7W #ContentChat
— Erika Heald | Content Strategy (@SFerika) January 7, 2019

Q1: This time next year, how do you want to answer the question “What do you do for a living?”

Answering this question may be a challenge, and that’s OK. Take your time to truly assess what you want your career to be, and set an intention to reach that.

I know *some of you* may find it a bit daunting to answer this first question. But the thing is, by stating your goal you make it real. AND you can find accountability partners in all of us. #ContentChat
— Erika Heald | Content Strategy (@SFerika) January 7, 2019

You could want to add to your existing role, focus in on a specific aspect, or jump into a different area entirely.

A1: This time next year, I want my intro to be, “I’m Erika Heald, and I’m the head of a content marketing agency that partners with startups and specialty food companies to create and execute content strategies that drive business growth.” #ContentChat https://t.co/JjLrLy2zSx
— Erika Heald | Content Strategy (@SFerika) January 7, 2019

A1: “I’m a marketing consultant that helps B2B technologies take their business to the next level through funding, new product releases and thought leadership.” BOOM #ContentChat
— Maureen Jann (@SuperDeluxeMo) January 7, 2019

A1: I think I want to be more strategy focused. Granted, I am now, but I’m really only a team of one. I’d like to grow our business and internal team where I can take a step or two back to really focus on the vision of Marcel Digital and how we bring it to life. #ContentChat
— Patrick Delehanty (@MDigitalPatrick) January 7, 2019

A1: This time next year, I hope to utilize the “manager part of my title more and have a small team under me to help with content creation. We really want to expand beyond offering only PPC services and take on social media management and website building. #ContentChat
— Click Ctrl Marketing (@ClkContrl) January 7, 2019

#ContentChat A1: I develop strategies that help solve B2B SMB revenue problems.

Wait, I already do that. But I do too much other stuff – I’d like to narrow my work. #focus
— Tod Cordill (@todcordill) January 7, 2019

A1:this time next year, I want my intro 2B: “I’m Holly Miller the sought-after marketing muscle behind (insert large brand in retail/food/fitness/tech industry). I create, partner with, educate & empower teams on executing SEO & content strategies that deliver growth #ContentChat
— Holly Miller | SEO & Content Marketing Consultant (@millertime_baby) January 7, 2019

#ContentChat A1

Right now: I help businesses understand and empower their brand and grow through content marketing.

Next Year: I build courses and programs that help entrepreneurs and startups affordably brand and market themselves. https://t.co/64ucFtvIGo
— Kayla Naab Consulting (@KaylaNaab) January 7, 2019

If you’re having trouble, consider using this formula from Patrick.

I love when businesses and experts can say “I am / We are _____ experts that _____ for ______” Can be hard to get to but it makes everything so much more specific and tangible. #contentchat
— Patrick Delehanty (@MDigitalPatrick) January 7, 2019

June 25 Content Chat Recap: How to Write a Killer Bio

June 26, 2018 by Erika Heald Leave a Comment

Marketers may be great at talking about their brands, but many of us falter when it comes to selling ourselves. With that in mind, this week’s #ContentChat was a working session designed to walk participants through crafting an effective bio, following the procedures I use with my marketing career coaching clients. The questions will walk you through the process, and the community Tweets will give you the inspiration you need.

Q1: Give us your best elevator pitch, i.e. your one-sentence reply to the perennial question “Who are you and what do you do?”

A1: I’m Erika Heald and I consult with food & tech startups define and execute their content marketing strategies. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) June 25, 2018

A1: I am a mental health advocate with social media savvy to get the word out! #ContentChat
— 🎙JMatt (@JMattMke) June 25, 2018

A1: I blend perfumes based around the idea of geeky characters or themes and then pair them with a matching design. #contentchat
— A. B. England (@A_B_England) June 25, 2018

A1: Hi! I’m Caitlin and I focus on using social media and other digital platforms to share information, create connections and build communities. #ContentChat
— Caitlin Kinser (@caitlinmarie89) June 25, 2018

A1: Maureen Jann is the Founder of SuperDeluxe Marketing, an agency focused on helping businesses finding and reaching their most profitable customers. #contentchat
— Maureen Jann (@SuperDeluxeMo) June 25, 2018

A1 I’m a problem solver – I dig in, figure out what people in an organization are trying to accomplish then research and map out strategies that show them how to achieve those goals and ways to measure their progress toward them. #ContentChat
— Derek Pillie (@derekpillie) June 25, 2018

A1 I’m a marketing strategist. I teach SMBs and NPOs how to strategically plan, deliver and measure their marketing communciations. #marketing #communications #SmallBiz #nonprofit #strategy #contentmarketing #ContentChat
— Bill Skowronski (@BillSkowronski) June 25, 2018

I need to clearly revise mine hahah!
A1 I am Shruti, copywriter and content lady. I help plan and deliver marketing campaigns that drive value. #ContentChat
— Shruti Deshpande (@shruti12d) June 25, 2018

A1: I’m a travel writer hoping to inspire more Americans to get off the couch and on the road by showing them how to travel on a small budget. #ContentChat
— Stephanie Withers (@humblelifeblog) June 25, 2018

Moving from elevator pitch to bio.

We can all consider our A1 to be our baseline/starting point. For the rest of the Qs, we’ll work through further definition then put it all otgether. And if you get stuck along the way, you’ve got all your #ContentChat friends here to help. Crowd-sourced bios FTW. pic.twitter.com/QgyWBepgJr
— Erika Heald | Marketing Consultant (@SFerika) June 25, 2018

June 4 Content Chat Recap: Content Marketing Summer Reading Challenge

June 9, 2018 by Erika Heald Leave a Comment

Who says Summer reading has to be trashy paperbacks and impulse-buys from the airport?

Inspired by the Summer Reading challenge from my local library, I proposed a #ContentChat Summer Reading Challenge. And this week, the #ContentChat community came together to share their picks for the best content marketing books, blogs, podcasts and more for consideration for YOUR Summer career development content consumption.

If you weren’t able to attend, feel free to add your picks in the comments! And don’t forget to go download your Summer Reading Challenge tracker!

Q1: What is the most recent marketing, content marketing, or business book you read that we should all add to our reading lists?

Must-read business books

A1: Malcolm Gladwell’s Blink. Not only does it shed a light on social justice, but the idea of cumulative details has a marked impact on marketing. #ContentChat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018

A1: I’m currently reading Lost & Founder by @randfish and just finished Brotopia by @emilychangtv and highly recommend both. #ContentChat https://t.co/nhBfM3UBAI
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018

A1: Most recent content marketing relevant books I’ve read and recommend are Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action and David Allen’s Getting Things Done: The Art of Stress-Free Productivity #contentchat
— Josh McCormack (@joshmccormack) June 4, 2018

I just finished Bad Blood about Theranos and not only is there a lot of interesting business stories and stuff to steal for content emails and blogs it’s also just insane. I really like @AndreaFryrear Death of a marketer as well. https://t.co/wc9YcLb6uH
— Jon Lee (@TheContentKing7) June 4, 2018

I am reading two for reference but on is “Sustained Leadership by @TomReid who runs #ImpactMatters chat. The other is “Success Psychology of Achievement” by Deborah A. Olson, PhD. #ContentChat
— Dr. Dorrie Cooper (@sittingpretty61) June 4, 2018

A1 I haven’t read it yet, but I’m about to start reading Procrastinating on Purpose by @rory_vaden as part of a group. #contentchat
— Paula Kiger (@biggreenpen) June 4, 2018

Must-read marketing books and publications.

A1: It may not count as a “publication” but I just sifted through all 294 pages of #MaryMeeker‘s 2018 trends. Good night. So much to do with content in there. #ContentChat
— Shawn Paul Wood (@ShawnPaulWood) June 4, 2018

A1: I’m currently reading a preview copy of “Talk Triggers” by Jay Baer (author of Hug Your Haters, another great book). I’m not sure when Talk Triggers is scheduled for release, but I highly recommend it. It’s about word of mouth marketing and is AWESOME. #ContentChat
— Carole Cudnik ☕ (@cacudnik) June 4, 2018

Must-read journalism and editorial management books.

A1. Getting Serious About Editorial Management by Howard Rauch https://t.co/GgV4uePxU2 Not strictly marketing but about writing and editing, and it actually suggests methods to quantify and measure editorial/content value #ContentChat https://t.co/qBkPTfHRfX
— Jen Brass Jenkins (@chrliechaz) June 4, 2018

A1: Somewhat business but more historical, the Thief-Taker Hangings by @ajskirboll is a great read and sheds some light on the roots of journalism and how we got to where we are now (i.e. we haven’t moved very far) #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018

Q2: What are the marketing, content marketing, or business podcasts you listen to regularly and always learn something new from?

Listen to these marketing podcasts.

A2: I listen to podcasts from @MarketingProfs, @Uberflip, @amyporterfield, @WhyISocial, and @Buffer every week. #ContentChat https://t.co/69KMzg4ZC0
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018

A3: obsessed with the @garyvee audio experience as well as @jennakutcher’s podcast as well. Both great resources to utilize! #ContentChat
— Maria Marchewka (@_MariaMarchewka) June 4, 2018

A2. I am not a podcast person, but I like @MadalynSklar podcast series. She has great quests and I listen to @BlakeACroft and @JasonSchemmel does a pretty good job. There are so many! #ContentChat
— Dr. Dorrie Cooper (@sittingpretty61) June 4, 2018

A2b. Also, @DuctTape Marketing with John Jantsch is a good listen. #ContentChat
— Shawn Paul Wood (@ShawnPaulWood) June 4, 2018

A2: The Unpodcast from @unmarketing – (can’t wait to hear him talking about the Caps winning the Cup) Unthinkable from @jayacunzo, obviously @adlandiapodcast and I like what @kevin_hunt and @arikhanson do with TalkingPoints Podcast. #contentchat
— chad mitchell (@cmmitchell4) June 4, 2018

Listen to these business podcasts.

I listen to the @Entrepreneur podcast, Problem Solvers, Work in Progress, Freakonomics, Good Life Project, Relate, Clever, and the TED Radio Hour. #contentchat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018

A2: I listen to The Pitch @thepitchshow regularly. Also a fan of This Week in Startups @TWistartups #contentchat
— Josh McCormack (@joshmccormack) June 4, 2018

You should also listen to these awesome podcasts.

A2 My podcasts are all #CX related: @Forrester‘s @CX_cast and @JeanneBliss‘ Human Duct Tape show are my two main go-tos #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018

A2: @AmyPorterfield @ProBlogger @PatFlynn are the podcasts which I listen to on a regular basis. #ContentChat https://t.co/6mk4FFC4XP
— Carlarjenkins (@carlarjenkins) June 4, 2018

Also this @hardwick #ContentChat pic.twitter.com/8on1AcvM79
— Chris Barrows #eduweb18 (@CBarrows) June 4, 2018

Q3: Are there any email newsletters focused on marketing or business that you recommend?

Subscribe to these marketing email newsletters.

A3: I pretty much live or die by @CMIContent ‘s e newsletter. @ahaval also has some good stuff #ContentChat https://t.co/HV4EpseyIc
— Jen Brass Jenkins (@chrliechaz) June 4, 2018

A3: Go sign up for @annhandley‘s email newsletter! #ContentChat https://t.co/Z4YVoXgOBb
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018

A3 I think that @roundpeg and @simplymeasured are the ones that hang around in my promoted tab the longest. 🙂 Always good stuff there! #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018

A3: Love what @ScottMonty does. The Full Monty is a must read. As for the business of podcasting, can’t wait for Hot Pod from @nwquah. #ContentChat
— chad mitchell (@cmmitchell4) June 4, 2018

A3] Totally agree for #mustread newsletters> Full Monty and @CSPenn‘s Almost Timely News =>@cmmitchell4 @SFerika @ScottMonty #contentchat
— HeidiCohen (@heidicohen) June 4, 2018

Other awesome email newsletters to add to your inbox.

A3 I’m a huge fan of the PACIFIC email that @DylanByers sends out every weekday. West-coast tech news. Good analysis, great curated links, quick read. https://t.co/3r8PnvqDR0 #contentchat
— Martin Lieberman (@martinlieberman) June 4, 2018

A3 addendum – I almost always pick something out of the @CXupdate emails! #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018

I love PACIFIC and the daily RELIABLE SOURCES email that @brianstelter sends out. But that’s media-oriented. It’s great too, but not as relevant to this chat. #contentchat
— Martin Lieberman (@martinlieberman) June 4, 2018

Q4: Which blogs do you regularly read for marketing and business education and inspiration?

Bookmark these marketing blogs:

A4. Post Advertising and CMI #ContentChat
— Flockrush (@Flockrush) June 4, 2018

A4. I like @Hootsuite Blog, @HubSpot Blog
@MProfs Blog #ContentChat
— Dr. Dorrie Cooper (@sittingpretty61) June 4, 2018

A4: @sistasense @CMIContent @smartblogger @copyblogger are my regular reads #ContentChat https://t.co/w05Ue8flbU
— Carlarjenkins (@carlarjenkins) June 4, 2018

A4: I’m terrible about reading blogs. I do read Content Marketing Institute’s blog and I work to ensure I catch the @orbiteers posts. I find that they’re both a good combo of what’s new and good sense approaches to both technical and creative marketing. #ContentChat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018

A4: I’m a regular reader of a few dozen blogs, but I’ll call out @CMIcontent, @Marketingprofs, @SMexaminer as the ones I most consistently share and file away in my @evernote #ContentChat https://t.co/TAp76KyQji
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018

A4: @ThinkwithGoogle is greatness@sengineland always drops the knowledge@Moz (and @Randfish‘s own stuff), @HubSpot rocks, and don’t sleep on either @cision‘s or @buffer‘s blog. #ContentChat
— Shawn Paul Wood (@ShawnPaulWood) June 4, 2018

Bookmark these business blogs.

A4. Again, slightly off topic, but I subscribe to @HarvardBiz ‘s Management Tip of the Day. It has tips that apply to everything #ContentChat https://t.co/xgRsjkmEEO
— Jen Brass Jenkins (@chrliechaz) June 4, 2018

Q5: Have you taken a marketing or business course in the past 6 months that you highly recommend?

Helpful marketing courses.

A5: Yes, @AliMirza2k LinkedIn for Branding #Udemy course. It helped me improve my #LinkedInMarketing skills. #ContentChat https://t.co/u6HQbsHhxX
— Carlarjenkins (@carlarjenkins) June 4, 2018

A5. I completed @hootsuite Social Media Marketing Cerfification. Many courses are free and it’s self paced. I recommend #HubSpotAcademy as well. #ContentChat
— Dr. Dorrie Cooper (@sittingpretty61) June 4, 2018

Other helpful courses.

A5: I’ve gone through a number of great courses from @FoodBloggerPro that I highly recommend to anyone who’s in that niche. Their video production and photography content is on point. #ContentChat https://t.co/h5tCBdNL1m
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018

A5: Recently finished the Google Online Marketing Fundamentals certification but didn’t think much of it. I’m thinking about some of the other Google courses – mainly the Analytics Qualification – has anybody done it and what did you think? #ContentChat
— Elan Iâl (@elanial) June 4, 2018

A5: On Udemy, I’ve done Seth Godin’s Freelancer course and am doing Moz’s SEO training course. @HubSpotAcademy has some courses on SEO, inbound, etc., that I’m working my way through. I’m a lifelong learner 🙂 #ContentChat
— Carole Cudnik ☕ (@cacudnik) June 4, 2018

Q6: Are there any marketing, content marketing, or business communities you are a member of and would recommend joining?

A6: I’ve been a paid member of @MarketingProfs for years (lots of great learning opps), and have attended #CMworld for 6 years running. I also recommend the @buffer + @SproutSocial Slack-based communities. #ContentChat https://t.co/nSAIpaHVu5
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018

A6. I found alignable to be very useful #ContentChat
— Flockrush (@Flockrush) June 4, 2018

I recommend checking out local #marketing and #content @Meetup groups. Two in #PDX: https://t.co/iKbUmNoDru https://t.co/hojQRGzkdN #ContentChat
— Tod Cordill (@todcordill) June 4, 2018

Q7: Is there a marketing, content marketing, or business-related webinar or video you’ve recently watched and would recommend?

A7… Well, our videos, clearly. They. Are. Amazing. @sferika https://t.co/ZNXAcpVBaH #contentchat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018

A7. I did a webinar on the challenges of #Content #Marketing in #B2B. It does have a bit of the product discussion in part 2 to contextualize and frame a solution. https://t.co/3Z2w8bJPvC #ContentChat
— Flockrush (@Flockrush) June 4, 2018

Q8: What is one thing you’d like to learn this summer and aren’t sure where to start.

A8: I’d love to learn more about online course building. I’ve been in progress on two courses for wayyyyyy too long. The video production side of things feels overwhelming even though it shouldn’t. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018

A8: I want to enhance my graphic design knowledge and better familiarize myself with programs such as Illustrator and InDesign. I know there are some great resources out there, but I’m not even sure where to begin… #ContentChat
— Olivia Griffin (@OliviaGriffinMA) June 4, 2018

A8: I just had an amazing offer to co-author a book on marketing KPIs and I want to bone up on the latest in GA strategies as well as how to better map attribution paths for businesses that aren’t swimming in cash. #ContentChat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018

A8 My personal learning thing is video production, trying to get my hands around something that is very alien to me. #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018

Content Chat Summer Reading Challenge

June 2, 2018 by Erika Heald Leave a Comment

Last week, as I stopped in at my local library branch, my branch librarian signed me up for the summer reading challenge. While I’m not especially motivated by getting stickers on my chart, I do enjoy checking off the boxes over the course of Summer for my learning activities.

If you haven’t participated recently in a summer reading challenge. it’s evolved a lot over the years. While reading books is still encouraged, it’s really become more of a summer learning and exploration challenge, including:

Listening to podcasts
Watching a movie or video
Participating in a webinar
Taking a course
Visiting a museum
Reading a blog
Writing something