A good book will teach you something new. A great book can transform your worldview entirely. That’s if you can find the time—and the right book, of course.
It is hard to step out of your day-to-day grind. We get it—there’s a seemingly never-ending list of to-do’s, your pile of laundry looks more like the Leaning Tower of Pisa each day, and we’ve all got to sleep.
But there is something special about escaping in a book of any genre. Even the ones you’ve read before, or especially so. Books help us challenge our thinking, shift our perspective, and relieve us from the stresses of everyday life.
If you’re looking for new books to escape in or want to gift that feeling to a friend, let us help. We’ve compiled a list of some of our favorite books for marketing and business professionals, based on #ContentChat community favorites and the books that our team turns to time and time again.
15 Great Books for Content Marketers
Below are enough book recommendations to keep you busy for months, if not years. Unless you’re a speed-reading bibliophile (Erika, I’m looking at you), in which case months or days are likely more accurate. The list focuses on marketing and business innovation books, with a few others sprinkled in.
While these are some of our favorites, we recommend you browse a few pages online or—if you want to make us jealous—during a trip to your local bookstore or library (what a dream!).
Every author’s style and tone are not for everyone, and that’s perfectly OK. Find the ones that hook you, and let the pages take you away.
Do you have a favorite book you want to recommend to us? Let us know in the comments or tweet us @ErikaHeald with the #ContentChat hashtag.
Looking to make waves as a business newcomer in well-established markets? Former New York Times editor Lawrence Ingrassia examines how brands like Casper, Dollar Shave Club, and Warby Parker ushered in the direct-to-consumer revolution.
Brand messages are often a confusing mix of jargon and buzzwords, written entirely from the “our product is great” perspective. But customers don’t care about your product. Customers care about themselves, and how you can help them in their journey to accomplish whatever it is they’re doing. Donald teaches you the not-so-secret (but incredibly untapped) formula behind what makes for a great story—ones that become box office hits and literary bestsellers—and how to make your customers the hero of your story.
Most business stories are not ones of success. Time and time again entrepreneurs launch ambitious products that flop. Luckily, Joe is here to help you break that cycle. Joe, who is regarded as the ‘Godfather of Content Marketing,’ explains how to build a business with a content-first and audience-focused approach before you even have a product. Trust us, this book will leave you inspired and fully aware of how content can drive your success. Want a preview of what you’ll learn? Check out this #ContentChat recap with Joe.