Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. Which is why you need a content creation road map. This starts by defining your content curation objectives, mapping them against the appropriate curation tools, planning what to do with that content after it’s curated, and measuring your curated content’s effectiveness and using that data to refine your process.
Defining Your Content Curation Road Map
For a lot of people, their content curation process is something along the lines of logging into their computer first thing, scanning their social media channels, sharing a few items, and wondering where the past 2 hours went.
That’s not a process. This is a process:
- Find relevant content
- Organize your curated content
- Share the content in the right channels and content vehicles
To break it down even further, my content curation process looks like this:
- Define objectives
- ID appropriate curation tools
- Decide what to do with that content after it’s curated
- Measure the content’s effectiveness
- Refine the process