This week, #ContentChat went global with special guest Troy Sandidge (@Troy_Sandidge) sharing his tips for effective content marketing across a global organization. Note: this recap was originally published through the now defunct Storify platform so formatting is different than our current recaps.
Conversations and resources for small business, startup, and solopreneur content marketing and social media.
Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. Which is why you need a content creation road map. This starts by defining your content curation objectives, mapping them against the appropriate curation tools, planning what to do with that content after it’s curated, and measuring your curated content’s effectiveness and using that data to refine your process.
Defining Your Content Curation Road Map
For a lot of people, their content curation process is something along the lines of logging into their computer first thing, scanning their social media channels, sharing a few items, and wondering where the past 2 hours went.
That’s not a process. This is a process:
- Find relevant content
- Organize your curated content
- Share the content in the right channels and content vehicles
To break it down even further, my content curation process looks like this:
- Define objectives
- ID appropriate curation tools
- Decide what to do with that content after it’s curated
- Measure the content’s effectiveness
- Refine the process
My friend Amy Higgins, Head of Content Marketing for Zozi, was our special guest for this week’s #ContentChat, where she shared her tips for getting executive buy-in for your content marketing innovation efforts. Note: this recap was originally published on the now defunct Storify platform so formatting is not the same as our current recaps.
July 11 Content Chat Recap: Marketing Your Content and Your Brand to Employees
#ContentChat regular Wayne Hendry aka @ideakid88 was in the hot seat this week, sharing his thoughts on how to best market your brand and your content to employees. Note: this recap was originally published by the now-defunct Storify platform so formatting is different than our current recaps.
A few months ago, I ran into the ever-inspiring Joe Pulizzi at a conference. After our conversation, I reflected on the fact that I’d spent the past two years incredibly focused on creating awesome content for my in-house and external clients at the expense of writing for myself.
Both agency life and start-up life can be all-consuming. And if I’m spending the bulk of my work hours creating content, especially if it’s highly involved, B2B content, which it often is, I don’t have the time or creative juices leftover at the end of the day to spend time on my personal writing projects. Hence this blog being woefully neglected, as was my World of Warcraft blog. Heck, I didn’t even get around to chronicling our holiday Rhine River cruise!
But talking to Joe, and later, reading this article on the benefits of passion projects, made me prioritize getting back on track with my own writing, starting with this blog.
I also decided to put some time into a more personal passion project, Erika’s Gluten-free Kitchen. This new blog is a place where I can capture what I’ve learned and how I’m progressing in my pursuit of creating tasty yet low-FODMAP food for our family, and learning how to bake without gluten (which is a challenge, even as an experienced and enthusiastic home baker!)
The final part of that pursuing my passion puzzle is raising my hand to host the weekly #ContentChat, Mondays at 12 noon Pacific/ 3:00 p.m. Eastern. It’s been so much fun combining my passions for twitter, content marketing, and professional development into one fun project. I hope you stop by and take part in a future Content Chat.
So that’s my mid-year update. What are YOU doing to follow your passion? I want to hear about it!
This week on #ContentChat we had the pleasure of hosting Anne Janzer, (@AnneJanzer), author of “The Writer’s Process: Getting Your Brain in Gear,” who shared her secrets for creating a more effective writing process. If you have ever struggled with balancing your creative side with hitting your writing deadlines, this #ContentChat recap has tips for you. Note: this recap was originally published on the now defunct Storify platform so formatting is different than our current recaps/