Blogs are a staple for many businesses, but B2B blogs can be a tough nut to crack at times. In this #ContentChat with Kapost’s Aubrey Harper (@Aubrey__Harper) we focus on common issues with B2B blogs, and how to ensure you set your content strategy off on the right foot.
Q1: Is blogging still a valuable strategy for #B2B companies to reach their customers and prospects?
Blogging is still incredibly important in the B2B world, and blogs provide multiple opportunities to build brand awareness, generate and nurture leads, and improve your customer experience.
A1: Although it’s not as easy to build a following through a blog today as it was a decade ago when it didn’t seem everyone had a blog, a blog is still a very powerful way for many businesses to engage with clients + prospects. #ContentChat
— Erika Heald | Content Strategy (@SFerika) October 22, 2018
A1: If you expect to build digital awareness, you need a blog to rank and guide educational interactions. Anecdotal evidence: the @Kapost blog is our largest driver of organic traffic and a huge contributor to open opps. #ContentChat https://t.co/2AeWBEAIye
— Aubrey Harper (@Aubrey__Harper) October 22, 2018
A1: I would think it would be even more important for those brands or websites that are static in nature. Great way to use to build awareness and have content that is constantly changing #ContentChat
— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) October 22, 2018
A1: Absolutely! We definitely believe in blogging as a valuable strategy, not only to grab the awareness and interest of prospects, but it’s also a great way to become a trusted resource center for your industry’s relevant topics. #contentchat
— Brafton (@Brafton) October 22, 2018
A1. ABSOLUTELY! Blogging is still a huge traffic and revenue driver for #B2B companies. It helps with SEO, thought leadership and lead generation. #ContentChat
— MeetEdgar (@MeetEdgar) October 22, 2018
A1 #contentchat blogging is a way to answer your audience intent in a very valuable manner by sharing your deep know of your industry to educate, inform, inspire and support your prospects and customers in making the right choice for their businesses.
— Bruce Deschamps (@brucedesch) October 22, 2018
A1 #ContentChat – absolutely blogging is still valuable for B2B companies, and following up on below, our still-young https://t.co/T8jVE6vs8J blog caught up to its 10yo sister site https://t.co/TcFfJGM29g‘s traffic numbers within a year of launch. https://t.co/GAXq7nUHIh
— Laura Pevehouse (@LPVhouse) October 22, 2018
The fact that blogging allows you to put your company’s brand personality and corporate values front and center is so helpful as more #B2B decisions-makers are making purchases based on culture fit. #ContentChat
— Erika Heald | Content Strategy (@SFerika) October 22, 2018
That said, blogs must have a purpose and overarching strategy that each post points toward.
A1. This is a good question, and it depends on the purpose of the B2B blog. Is it just inbound marketing? That might not be a good use of time. Is it educating future customers? That’s good — it can accelerate the sales cycle. Does it build your brand? That’s ideal! #ContentChat https://t.co/IxSQpF15Jq
— David Simanoff (@dsimanoff) October 22, 2018
A1 I think some blogging is dead, or should be. There are enough generic, evergreen “advice” posts out there. Instead of just CONTENT, what are your posts adding to the CONVERSATION? #contentchat
— Martin Lieberman (@martinlieberman) October 22, 2018
I think the idea of having a viral blog based on one run-away blog post is dead though. Blogs are no longer the Internet equivalent of a novelty act. #ContentChat
— Erika Heald | Content Strategy (@SFerika) October 22, 2018
[Read more…] about October 22, 2018 Content Chat Recap: B2B Blogging Tips
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