Your most engaged employees are the ones most likely to raise their hands to become employee advocates. They’re also likely to be your most prolific referrers of job candidates. They’re committed to the success of your company, and willing to pitch in to help corporate efforts whenever they can. This makes them ideal partners for expanding the reach of your content marketing efforts.
Getting Employees Involved with Your Content Marketing
To initially get your employee advocates involved with your content marketing, create an employee content curation and sharing program. Ideally, you can integrate this into your existing employee advocacy platform. But, you can also do this by simply sending out regular email roundups with click-to-share links. Then, once budget allows, you can create a more formal program that involves gamification with an online employee advocacy portal.
The best tools to use to implement your employee advocacy program vary depending upon your objectives and what other brand advocacy programs you may need to implement. You have two different types of platforms to choose from:
- A brand advocacy tool like Influitive for both internal and external advocates
- An employee-only advocacy and social sharing platform like PostBeyond, Spredfast, or Bambu by Sprout