Content marketing tips, tools, and perspectives from the team at Erika Heald Marketing Consulting and the #ContentChat community.
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June 12, 2023 Content Chat Recap: How Content Marketers Can Market Themselves
“Content marketing—we’ve been told over and over again—is a long game, and so is nurturing your network. It’s not something that you can all of
June 5, 2023 Content Chat Recap: How to Overcome Change Fatigue in Content Marketing
In 2016, 74% of employees reported that they were willing to support organizational changes. In 2022, just 38% felt the same, according to a Gartner
May 22, 2023 Content Chat Recap: How to Build an Inclusive Content Marketing Strategy
“Too often, marketers start to view their audience as a reflection of themselves and create content for them. They end up thinking that all the
February 27, 2023 Content Chat Recap: A Real Look At Building Your Early Public Relations and Content Career Outside the 9-to-5
It’s natural for many communicators—marketers, content creators, public relations pros—to start and spend most of their careers in a traditional 9-to-5 role. Others of us,
May 15, 2023 Content Chat Recap: AI and Content Marketing Beyond ChatGPT
“We need to not bury our head in the sand and say ‘I’m just going to skip this.’ We as humans [need to prioritize] reskilling,
May 8, 2023 Content Chat Recap: 2023 Creator Economy Expo (CEX) Wrap-Up
Of all the marketing and related industry events we look forward to each year, Creator Economy Expo (CEX) has quickly earned itself “must-attend” status given