Content marketing tips, tools, and perspectives from the team at Erika Heald Marketing Consulting and the #ContentChat community.
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July 17, 2023 Content Chat Recap: Why Influencer Marketing Is Still a Smart Content Marketing Strategy
“[Influence marketing] is no longer about ‘Hi, I’m a creator, I like this brand, go buy it.’ That doesn’t work anymore. It has to be
July 10, 2023 Content Chat Recap: How To Use Visual Storytelling To Create Better Brand And Thought Leadership Content
“Visual storytelling is not just about the pretty pictures. There are a lot of ways to tell a story visually or subtly without leaning on
June 29, 2023 Content Chat Recap: Content Marketing Ask Me Anything With Erika Heald
#ContentChat is now on video! To celebrate our new format—and work through a few technical hurdles*—Erika hosts a content marketing ask me anything (AMA) in
June 12, 2023 Content Chat Recap: How Content Marketers Can Market Themselves
“Content marketing—we’ve been told over and over again—is a long game, and so is nurturing your network. It’s not something that you can all of
June 5, 2023 Content Chat Recap: How to Overcome Change Fatigue in Content Marketing
In 2016, 74% of employees reported that they were willing to support organizational changes. In 2022, just 38% felt the same, according to a Gartner
May 22, 2023 Content Chat Recap: How to Build an Inclusive Content Marketing Strategy
“Too often, marketers start to view their audience as a reflection of themselves and create content for them. They end up thinking that all the