Content marketing tips, tools, and perspectives from the team at Erika Heald Marketing Consulting and the #ContentChat community.
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September 18, 2023 Content Chat Recap: Content Marketing Career and Salary Outlook 2024 (CMI Research)
It’s undeniable that content marketers (and professionals across industries) have faced years of burnout as we were thrust into remote (and now hybrid) work arrangements
September 11, 2023 Content Chat Recap: How To Repurpose Content To Maximize Your Content Marketing Value
If a topic is valuable to your brand community or audience, then it makes sense to explore that information in multiple ways to drive the
August 28, 2023 Content Chat Recap: How To Activate A Brand Thought Leader in Support Of Your Content Marketing Strategy
An expert thought leader is a valuable asset for both content marketing and public relations teams, but activating them in support of your strategy can
August 21, 2023 Content Chat Recap: How To Improve Your Email Marketing Content Strategy
More than 10% of marketers send emails to their subscribers daily, which begs the question—what is an effective email marketing strategy? And how can you
July 24, 2023 Content Chat Recap: How to Create and Active a Content Strategy Framework for Better Content Marketing
It’s a recipe for failure (and burnout) if you keep pushing out content without a purpose or promotion plan. Everything that content creators make must
July 31, 2023 Content Chat Recap: The Midlife Marketer: Orchestrating a Fulfilling Career Change
“If you are in a job you hate, then get out of it. You deserve to be happy. You deserve to enjoy fulfillment. You deserve