Content marketing tips, tools, and perspectives from the team at Erika Heald Marketing Consulting and the #ContentChat community.
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What’s the one marketing KPI that every team should track? According to Melanie Deziel, international keynote speaker and author of Prove It, the answer is
Social media channels have unmatched potential to help your brand reach and engage your community in an incredibly cost-effective way. Although individual channels rise and
One survey can give your marketing team enough information to plan a year’s worth of content—do you want to learn how? In this #ContentChat recap,
October 24, 2022 Content Chat Recap: What It Takes to Create A Successful Thought Leadership Program
A brand thought leadership program can be a great way to organize your content pillars and activate subject matter experts to engage your ideal communities.
The time it takes to finish a writing project depends on multiple factors that are completely within our control. Too often, writers fail to do