Content marketing tips, tools, and perspectives from the team at Erika Heald Marketing Consulting and the #ContentChat community.
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March 13, 2023 Content Chat Recap: The Future of B2B Content
B2B content is notorious for being product-centric, jargon-heavy, and impersonal—so how can teams create more engaging content for specific personas across the buyer’s journey? In
March 6, 2023 Content Chat Recap: LinkedIn Profile Recommendations and Reviews for Content Marketers
When was the last time you updated your LinkedIn profile? While many marketers let their LinkedIn collect virtual dust until it’s time for a job
February 13, 2023 Content Chat Recap: Why Brands Should Invest In Original Research
All you need is one survey to fuel a year’s worth of content—but that doesn’t mean that any research survey or topic will drive the intended results.
February 6, 2023 Content Chat Recap: Job Hunting Tactics for Content Marketers in 2023
Job hunting should be exciting, but it is more often anxiety-inducing, frustrating, and discouraging. If you’re having a hard time finding your next role, we
January 23, 2023 Content Chat Recap: Why Brands Need Both Content Marketing and Public Relations
You’d be lucky to get a room of executives to agree on the value of public relations and content marketing, but both of these areas
December 12, 2022 Content Chat Recap: How To Optimize Your Content for Semantic Search
The days of keyword stuffing to get a top rank on search engines are out. If you’re trying to reach your audience through content, you’ll