Summary: With the exception of broadcast legend Ron Burgundy, mastery of the Teleprompter is limited to an elite few. For the most authentic and compelling narrative we recommend three keys; platform, alignment, and performance.
As demonstrated by the self proclaimed “kind of a big deal” Ron Burgundy, the Teleprompter serves as the ultimate tool for the anointed few, incredibly gifted (and coiffed), on-camera news readers. If you or your marketing team has this gift – congratulations!
But for the rest of us, the tempting glow of slow crawling text can actually rob us of our natural and authentic voice and turn even the most animated and compelling expert into an awkward eye-shifting robotic talking head. That’s why for most marketers the Teleprompter is dead and why we advocate for a better approach: three keys to an authentic brand voice for video.
Key #1: Video Platform
So, what’s the big idea?
Ultimately, to make the effort worthwhile, every well-crafted video should deliver a focused and compelling idea in the mind of the viewer. To get there, we use a simple template:
- The Big Idea
- Three Supporting Pillars
- The Takeaway
Just as it sounds, The Big Idea is your single most important message that you want to live in the heads of your target audiences. It’s a simple concept but at times video creators can get lost in eye-popping production and 4k camera work, resulting in a missed opportunity to create meaningful and memorable impact. Once your simple declarative statement is established, the big idea should live at the top of your plan and also be top of mind for your production effort at all times. [Read more…] about Death of the Teleprompter and the Three Keys to an Authentic Brand Voice in Video