Q1: Thought leadership has become a must-include component of most brand’s PR and brand-building efforts. But what exactly IS thought leadership?
Thought leadership is how your brand stands out from the competition—through content creation.
A1: Broken down to it’s most basic view, thought leadership is a way for brands and people to stand out. Thought leadership isn’t spouting your opinion or sharing a piece of content, it’s building relationships, credibility and trust.#ContentChat
— Jennifer Donovan (@jendonovansf) March 19, 2018
I like that, “your own brand new recipe”. Authenticity and uniqueness are definitely part of the equation. #contentchat https://t.co/c0ncQFSXsX
— Jennifer Donovan (@jendonovansf) March 19, 2018
A1: The foundation of modern thought leadership = “brands expressing opinions to build affinity and persuasion.” ~ @matzucker #contentchat
— Shelly Lucas (@pisarose) March 19, 2018
Thought leadership’s ultimate goal is to become a known expert in an area of expertise.
A1: The ultimate goal with thought leadership is to become the go-to authority on a particular topic based on expertise and having built a level of trust. #ContentChat
— Jennifer Donovan (@jendonovansf) March 19, 2018
A1: Being an expert in one or more topics/industries. It’s like making your own brand new recipe rather than trying to perfect someone else’s. – @jesseghiorzi #ContentChat
— CHARGE (@CHARGEgoforward) March 19, 2018
A1: Thought leadership is using content creation and placement to take a subject matter expert with a unique perspective and turn them into a recognized, valued industry resource. #ContentChat https://t.co/mwiSkKxA6O
— Erika Heald | Marketing Consultant (@SFerika) March 19, 2018
Thought leadership is about what you can do for your audience, not what you get FROM the audience.
A1: Thought leadership is having your own, educated ideas that you can share with others in a way that provides them insight & value. It’s what you have to offer others, not what you can gain. #contentchat
— Caitlin Kinser (@caitlinmarie89) March 19, 2018
“Thought leadership isn’t spouting your opinion or sharing a piece of content.”
This. It’s very different from fame. Thought leaders aim to serve their audiences. Popularity is merely a side effect. #contentchat pic.twitter.com/na1OTqWoYi
— Linden (@GoLinden) March 19, 2018
A1 Thought leadership is the delivery of your industry expertise intended to benefit decision-makers. It’s free and stands above your organization’s specific products and/or services. #contentchat
— Bill Skowronski (@BillSkowronski) March 19, 2018
Thought leadership is bringing your unique point of view and expertise and using them to drive industry conversations.
A1: You mean besides “an overused buzzword”? 😉
I consider thought leadership to be bringing your unique perspective to a topic in which you have expertise or authority. #contentchat https://t.co/bXSqQANPUH
— Monica Norton (@monicalnorton) March 19, 2018
A1: A thought leader is someone who is an expert or at least very knowledgeable about a subject who can inspire conversations, change or improvements based about the nuggets of information and wisdom they share. #ContentChat
— Bria Charlei Baylor (@Impact_Write) March 19, 2018
A1 Thought leadership is one of areas that makes me shudder. Thought leaders are suppose to be the authorities and experts on topics. I shudder because too many folks are called thought leaders, when they’re just experienced, prolific or well-versed. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) March 19, 2018