We’ve mentioned the importance of building a personal brand on the blog before. From keeping your social media up-to-date to sharing your expertise as a thought leader, your personal brand is the best way to show off your professional chops to the world.
But what does it look like? Aside from high-definition headshots and maybe a signature color, does your personal brand have an identifiable visual blueprint?
Building a brand is just as much about showing as it is about telling. Humans use visual cues to come to all sorts of conclusions—so building a personal brand with a memorable aesthetic is a great way to show others what you’re made of before you’ve even uttered (or typed) a word.
If you’re wondering what makes up a personal brand, some key elements to consider are:
- The name (yours and/or your business)
- The logo
- The color palette
- Iconography and/or illustration style
These elements are the most visible aspects of your brand, can be used and repurposed in a number of ways (both online and offline), and as mentioned above, serve as visual cues about who you are and what you offer.