July 27, 2020 Content Chat Recap—Community Conversation: Tips And Best Practices For Creating High-Performance Content

August 3, 2020 by Alek Irvin Leave a Comment

If your content strategy is largely guided by gut feelings and each piece of content is considered one-and-done, you’re missing out on the full potential of your work.

In this #ContentChat community conversation, we discuss the best practices for creating high-performance content, including our tips for picking content topics and formats that your audience will love. Read below for the full conversation, featuring our recommendations on which tools to use for keyword and topic research, advice on how to choose the right format for your content, and ways you can optimize your content performance.

Q1: Before starting on any new piece of content, you’ve got to do your research. What are your tips and best practices for topic and keyword research? Where should you get started?

Before diving into research, revisit your goals and assess how your upcoming content can support those goals. This includes deciding the target audience and potential channel(s) for the content.

We use a combination of @semrush and @answerthepublic to help guide us on where to start. But of course before that, you need to have a clear understanding of who/how/why you’re putting that content out. How does it serve your goals? #ContentChat
— Maureen Jann (@NeoLuxeMo) July 27, 2020

A1a: First, establish some goals for your content and who you want to reach. What do you want to achieve with this piece of content and what problems will it solve? #contentchat
— WriterGirl (@WriterGirlAssoc) July 27, 2020

A1 One of the first things to consider, for us, is platform. Where will content be posted and what is already out there on the topic? I’m thinking google search, hashtag research, probably some ABM #ContentChat
— Shane Shaps (@520eastbrands) July 27, 2020

Review the performance of your past and recent content to get an idea of areas you may want to explore further.

A1b: For keyword research, we start with @semrush, @the_hoth and the Google suite of tools. But we also make sure to look at our website analytics and engagement on existing content. What are people reading and are they staying engaged (time on page, bounce rate)? #ContentChat
— WriterGirl (@WriterGirlAssoc) July 27, 2020

Also, research with an open mind. Stay curious and challenge your assumptions so that you’re the best fit to find a topic that your audience will love.

A1b The most important thing to do on day 1 of planning is ask questions and assume nothing. #ContentChat
— Shane Shaps (@520eastbrands) July 27, 2020

There are plenty of tools to assist with topic and keyword research for marketing. AnswerThePublic is a popular first stop to see what people are searching on a topic.

A1a: Now that I can’t use Google’s keyword planner without an active ad campaign, I start most of my content research with a visit to @answerthepublic to start thinking about the top level topic. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) July 27, 2020

That is the best tool, IMO. It takes random key terms and helps add context to create human-driven content. #ContentChat
— Maureen Jann (@NeoLuxeMo) July 27, 2020

Agree. It also keeps you from ending up with long-tail keywords that sound like robots wrote them (and which make terrible subheads!) #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) July 27, 2020

Tools like Buzzsumo can then show the most shared content on your topic so that you can ensure you have something new to add instead of creating content that’s been done before.

A1b: My next stop is @Buzzsumo to see if there have been recent blog posts on the topic that have been shared widely so I make sure I have something new to add to the conversation, rather than just making noise. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) July 27, 2020

And SEMrush or Moz are other highly praised tools for fine-tuning your strategy and to see how likely you are to rank for a topic.

A1c: Then, I look at my @semrush dashboard to see how likely I am to be able to rank for my topic, and how I can tweak it if not. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) July 27, 2020

.@semrush and @answerthepublic are both great tools. I’d throw in @Moz as another. But, knowing the who/how/why is critical before going to the cool tools. #contentchat
— Jason Webb (@JasonLWebb) July 27, 2020

Regardless of whether you use any tools (we recommend that you do), a simple Google search can also show what people are searching for, and most social media channels can provide a wealth of insight.

A1: Ideally, before working on any content you have an overall strategy that’s identified some keywords/topics that are part of your overall strategy. Beyond that, Google searches are probably my starting point, then tools like Right Relevance or even Twitter. #ContentChat
— Derek Pillie (@derekpillie) July 27, 2020

I use Twitter when looking for connected terms and topics… if there’s a hashtag that is on point I’ll browse through what users are saying about it. It’s just another way to get ideas for how a term might relate in context to what I’m writing about. #ContentChat
— Derek Pillie (@derekpillie) July 27, 2020

A1. Answer the Public, SEMRush, Google Keyword Planner…even just typing the question into Google and seeing what people ask. Looking at related topics on Buzzsumo. #ContentChat
— Katie Thompson (@katielingoyork) July 27, 2020

Beyond search engines and tools, look at what other subject matter experts and your competitors are talking about. Look at their blogs, podcasts, webinars, etc. to gauge whether you have something to add to that conversation or if you can present the information in a better way for your audience.

A1 Topic first: SMEs, forums, podcasts, articles, etc.
Keywords second: Google, SEMRush#contentchat
— Dan Goldberg (@Jonas419) July 27, 2020

A1. Read what your/the client’s competitors have written and their spin, and see if that gives you ideas for taking a different angle #ContentChat
— Patrick Icasas (@PatrickIcasas) July 27, 2020

I like podcasts too. I am interviewing at a company and before meeting my would be manager I discovered a podcast with the company CMO. It was helpful to learn more about culture, strategy, etc. Podcasts are great because you can listen while driving/walking, etc. #ContentChat
— Caroline (@CAZJAMES) July 27, 2020

July 20, 2020 Content Chat Recap: Creating Email Content That Creates A Sense Of Virtual Connection

July 23, 2020 by Alek Irvin Leave a Comment

With the rapid closure of most in-person operations, businesses now rely almost solely on digital means to build connections and strengthen their customer relationships. This switch is especially challenging, though, for local and small businesses that thrived by building unique and valuable in-person experiences that distinguished the brand from its competitors.

In this #ContentChat, we discuss ways that businesses of all sizes can use email to create compelling, personalized email content that keeps audiences engaged even with a physical disconnect. Read the conversation below and comment with any other thoughts or examples of brands delivering a great customer experience through email.

Q1: Over the past 4 months, what is the one in-person consumer experience you miss the most?

There are a lot of experiences that our community misses from pre-pandemic life. Thinking about your customers and/or audience members, what are some things that they may miss about your business? How can you (re)connect with them through email?

A1 I really miss being able to sit at a bar or counter at a restaurant and eat a meal solo, and chat up the wait staff. There are some great local places near me that I can’t wait to get back to. Takeout from them (when available) is not the same. #contentchat
— Martin Lieberman (@martinlieberman) July 20, 2020

Trying pants on #Contentchat
— Jesse Ghiorzi (@jesseghiorzi) July 20, 2020

Hey, there! Natalya from @HelpSquad here.
A1: Because we’re an online customer service company our consumer interactions have always been virtual, so we’re not missing much. From a personal perspective, I miss the libraries. Bring back the libraries, please! #ContentChat
— HelpSquad (@helpsquadusa) July 20, 2020

A1 Probably dining out. We’ve done takeout but I miss my favorite local joints, seeing people who work there, regulars who go there. But I’m not ready to do it yet. #ContentChat
— Shane Shaps (@520eastbrands) July 20, 2020

Definitely my yoga classes @yogaworks given I’m not active on online classes (which are a plenty.) Miss my yoga community. It briefly opened earlier this month for two weeks but had to close again with the re-lockdown. #ContentChat
— Caroline (@CAZJAMES) July 20, 2020

A1: I miss browsing stores the most. Everything is now order online and pick up. No impulse buys anymore. #contentchat
— Jason Webb (@JasonLWebb) July 20, 2020

A1: The antique/second hand shops we have in town, they’ve either shut down temporarily or severely limited the stock they’re selling/advertising (if at all)#contentchat
— Charlie Appel Agency (@ColfaxInsurance) July 20, 2020

A1: the in-person consumer experience I would love to enjoy again is going to the movies. I miss the whole experience. Walking into the theater, buying the tickets, getting the goodies… the whole thing. #ContentChat
— Maureen Jann (@NeoLuxeMo) July 20, 2020

A1: These are really tough for me because I don’t like people helping me when I’m shopping. However, I love food, and I think that free samples and having real chat about food purchases is a real thing that grocery delivery services and websites don’t replicate well. #ContentChat
— Derek Pillie (@derekpillie) July 20, 2020

A1 vendors taking us to dinner #contentchat
— Crapulous Baguette (@sarcast0ny) July 20, 2020

A1: We’re a 100% remote company, so we do most of our comms/interactions virtually, anyway. But those of us who live in the same area certainly miss our in-person team meetings. On a personal note, I miss visiting our local breweries and small restaurants. #ContentChat
— WriterGirl (@WriterGirlAssoc) July 20, 2020

July 13, 2020 Content Chat Recap: Digital Collaboration For Content Marketing—How To Make It Better

July 20, 2020 by Alek Irvin Leave a Comment

With the sudden shift to decentralized work, professionals across industries have grappled with resetting their workflows and learning how to keep their projects on track despite the literal distance between their teammates.

In this #ContentChat, we discuss how content marketers can overcome their remote project management hurdles and increase their efficiencies through digital collaboration. Read the full recap below which includes the challenges we’re facing, the benefits of virtual collaboration for content marketing, and tips for running a successful project meeting that sets your team up for success.

Q1: What has been your biggest challenge, as a content marketer, for adapting to virtual collaboration versus in-person collaboration for your content marketing strategy and deliverables?

Many marketing and communications teams have embraced remote work for several years, so the transition has not been as difficult for them (stay tuned for their tips in Qs 2-4).

A1 Our content marketing team has always been remote around the world so we didn’t see much difference, to be honest. We all know what our respective houses look like by now. 🙂 #contentchat
— Visme (@VismeApp) July 13, 2020

A1. We’ve always operated remotely, so there hasn’t been much change in our workflow. Tools like slack, zoom, Google Suite, Zapier, etc. have all been great for keeping our content marketing strategy on track & maintaining a strong, collaborative atmosphere. #ContentChat
— ChipBot🚀📈 (@getchipbot) July 13, 2020

A1: For us, specifically, the switch was not a challenge. We communicate project details via Slack. Review and edit articles through GoogleDocs. Get feedback on our Canva and Piktochart projects by sharing the documents. Technology has made it all possible and easy. #contentchat
— HelpSquad (@helpsquadusa) July 13, 2020

A1. I feel it’s more or less the same for the past 15 years my job has been virtual and so are my clients. #contentchat https://t.co/XopeygJYJs
— Janette Speyer (@JanetteSpeyer) July 13, 2020

Regardless of previous remote work experience, though, other community members have faced challenges like not knowing when meeting attendees are actually engaged…

A1a: When you have everyone in a room for a content marketing strategy meeting, you can ask everyone to put their phones face-down and close their laptops. When we are all collaborating virtually, it can be hard to know who is actually present and engaged. #ContentChat https://t.co/SdjmROvIXr
— Erika Heald | Content Marketing Expert (@SFerika) July 13, 2020

Missing the charm that is unique to in-person collaboration…

A1:
I miss the personal interaction you get at an in person meeting or something…
But virtual collabs have allowed me to reach out to brand new partners like never before because people are more In tune to virtual modes #contentchat https://t.co/8gqiYJ4NtO
— Research Geek (@Jake_pryszlak) July 13, 2020

A1. Honestly? Not much. There was only one client with whom I met in person, and we’re only just picking up again as they’re in travel. I miss coffees though… #ContentChat
— Katie Thompson (@katielingoyork) July 13, 2020

Engaging with colleagues who do not prefer virtual collaboration and are less willing or enthusiastic to engage online (meaning the meetings are less productive and/or enjoyable)…

A1b: When collaborating with someone on the content creation front, you never know if you are going to get someone who doesn’t want to go on video, or use any collaboration tech, which can make it so much less fun, and often less effective. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) July 13, 2020

Being unable to contribute during meetings if some team members are still collaborating in-person and are not leaving room for other voices…

A1: In my past job, I got used to being remote. My colleagues were all in Arizona, and I was in Colorado. The hardest part was being able to find dead space in the convo to add opinions. #contentchat
— Jason Webb (@JasonLWebb) July 13, 2020

Agreed. When I was on a marketing team that had a few remote workers who had to phone in for all-hands, we used to write reminders on the agenda to ASK THEM if they had any Qs or anything to add so they wouldn’t get left out. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) July 13, 2020

Staying in sync with the rest of the team, specifically in knowing what everyone is working on and keeping an accurate track of the team activity. This is amplified because teams are likely using more communications channels than before (i.e. Slack, Google Hangouts, Skype, etc.), making it harder to know what was said and on what channel…

A1 Simply knowing what conversations are taking place and who knows what. It’s challenging to be/stay in the loop and keep others there, as well. #contentchat
— Martin Lieberman (@martinlieberman) July 13, 2020

Internal. In the office, you can easily grab people to have conversations, or you’ll hear things, or see them. At home, you have to make an effort to include people or be included. #contentchat
— Martin Lieberman (@martinlieberman) July 13, 2020

Good one. The time I used to burn on social media is now spent keeping up on Slack channels #contentchat
— Dan Goldberg (@Jonas419) July 13, 2020

That’s assuming Slack is where those conversations are taking place … and not Zoom, or private threads. #contentchat
— Martin Lieberman (@martinlieberman) July 13, 2020

Or worse yet—in emails! #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) July 13, 2020

Losing the meaning of a message because of the virtual delivery…

A1 I would have to deal with this often in volunteer capacities as well as serving clients all over the country. Context is the first as easiest thing to lose when communicating between remote location. Never lose focus on context. #ContentChat
— Derek Pillie (@derekpillie) July 13, 2020

Handling new job responsibilities (and challenges) that come with reaching audiences online…

A1. Creating messaging that actually resonates with all the different audiences on social media channels. My job scope has grown by 10 fold! #contentchat https://t.co/XopeygJYJs
— Janette Speyer (@JanetteSpeyer) July 13, 2020

Having difficulty reaching coworkers or clients, and no longer being able to walk up to someone for a quick brainstorm or ask for a specific resource/deliverable…

A1 Depending on clients to send content I can’t go out and get. #ContentChat
— Shane Shaps (@520eastbrands) July 13, 2020

A1: We’ve always been 100% remote here, so we’re used to the virtual communication. But, from past in-person experiences, I do miss having those quick “can I bounce this idea off of you?” convos. Impromptu video chats help, though! #ContentChat
— WriterGirl (@WriterGirlAssoc) July 13, 2020

And feeling like projects are never complete because final buy-in is harder to gain, keeping us in a never-ending loop of “can you make these quick edits?”

A1 I retired in the late Spring, looking now for a part time gig.
The toughest part is getting the final buy-in, the tweaking can go on and on when not meeting face to face, I think. #contentchat
— Terry Porter (@TPorter2) July 13, 2020

June 29, 2020 Content Chat Recap: How To Find And Use Hashtags To Expand Your Content Reach And Engagement

July 2, 2020 by Alek Irvin Leave a Comment

Social media has become an essential tool for communications and marketing professionals to share content, drive engagement, and fast-track connections with relevant audience members. But if you’re not using hashtags, you’re definitely missing out on the full potential of your channels.

In this #ContentChat, we explain what hashtags are, how they can be used on social media to expand your reach, which channels you can use hashtags on, and how to find the best hashtags to reach your audiences.

Q1: Let’s talk branded #hashtags. Have you created any #socialmedia hashtags for use with your brand’s owned content? If so, what are they? And are you using them on an ongoing basis, for specific campaigns, or both?

Branded hashtags can be used for ongoing needs like content promotion or UGC collection, or for one-off or less frequent cases like events or time-sensitive campaigns. It’s fairly common for a robust social media program to have a mix of both hashtag types.

A1: While I don’t have any personal branded hashtags, I have used brand hashtags for a number of client events, ongoing content campaigns, and UGC curation. #ContentChat https://t.co/1wKQ1ntrmy
— Erika Heald | Content Marketing Expert (@SFerika) June 29, 2020

A1: Hashtags, I’ve created a few. Some annual event-based promotions, some campaign related and some brand related. There’s lots of ups and downs to them and there’s no real magic formula to ensure adoption. #ContentChat
— Derek Pillie (@derekpillie) June 29, 2020

Hashtags act as a filter on social media, and hashtags help users find content on a specific topic or theme. You can also use hashtags to search through an individual user’s posts (search “from:@[handle] #[whichever hashtag you’d like to search]”).

A1b: My favorite hashtag idea that never caught on was for people who were tweeting content that was original to them (they created, authored, whatever) to include #mp with it so I could sort out what my followers made vs. what they were promoting. #ContentChat
— Derek Pillie (@derekpillie) June 29, 2020

A1- I haven’t created any brand-new #socialmedia hashtags, but just this week I started a new campaign of providing information about understanding insurance better with the hashtag #insurancetips
the plan is to use it as an on-going series#contentchat https://t.co/BbmEB3pno4
— Charlie Appel Agency (@ColfaxInsurance) June 29, 2020

By using the same hashtag across channels, you can more easily and quickly access your metrics.

A1 We’ve basically used the same hashtag for a while now, and it’s the same as our company name, #RepTrak. Some folks use other hashtags, but officially, we only use that one to brand our content on social media. #contentchat
— Martin Lieberman (@martinlieberman) June 29, 2020

It’s useful to have a branded hashtag you use everywhere from a metrics POV. That way you can track (and pay for) reporting on one hashtag and capture the bulk of your content/engagement. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) June 29, 2020

But to Kevin’s point, you can never truly “own” a hashtag. That means you should research a hashtag before using it to see who else is using it and what for.

A1: Personally (#UncleKevsPhotoSub) and for clients yes, but we’ve always cautioned that their is no universal registrar for hashtags so, outside of trademarks, you can’t control or own one. #contentchat
— Kevin Mullett (@kmullett) June 29, 2020

And we have seen certain brands find this out the hard way, with their well-intentioned campaign hashtags hijacked for decidedly off-brand topics and intentions. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) June 29, 2020

When creating a new hashtag, it will be a balancing act of being just specific enough to reach your audience without being too general or so focused that it accidentally turns away your prospective audience. And you should always read your hashtag aloud to ensure it is conveying the message you want it to.

We have an event for our music boosters call Summit Show Choir Invitational (or SSI for short), so we’ve tried using SSI for the hashtag but it’s also the hashtag used by a Scuba school and for lawyers trying to capture Social Security benefits clients. #ContentChat
— Derek Pillie (@derekpillie) June 29, 2020

Hehe yeah, that is one of the challenges—short, snappy acronyms often attract very different audiences. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) June 29, 2020

Bingo! Not to mention the many cases of unfortunate wordplay or straight up “We really didn’t think this through.” campaigns. #contentchat pic.twitter.com/23ujJOH3iq
— Kevin Mullett (@kmullett) June 29, 2020

Check out these examples from WriterGirl, Media Frenzy Global, and Rachel Wendte.

A1: We created #WriterGirlat20 this year for our 20th birthday campaign. We use it on any content related the campaign and curate it all on a social stream (@wakelet). However, we’ve paused this campaign for now to focus on more topical and critical content needs. #ContentChat
— WriterGirl (@WriterGirlAssoc) June 29, 2020

A1b: We also created #WriterGirlFam to use on content about our team. We love sharing this kind of content, so we wanted a way to curate it. #ContentChat
— WriterGirl (@WriterGirlAssoc) June 29, 2020

We use the hashtag #GOTHERE, which is a mantra for our agency in general. The hashtag is used for a variety of campaigns – the biggest being our PR Reimagined event. We encourage attendees to use the hashtag which we then use to track impressions across our social channels.
— Media Frenzy Global (@MediaFrenzyGlob) June 29, 2020

A1: The hashtag I created for myself is #todayindesignland. Some days I’m teaching my UX students, working on client projects, & writing a piece. When I share process, that’s the one.
I’ve also created hashtags for previous clients & love to see ones still in use. #ContentChat
— Rachel Wendte (@rkwendte) June 29, 2020

June 22, 2020 Content Chat Recap: Content Chat Mid-Year Check-In and Anniversary Celebration

June 22, 2020 by Alek Irvin Leave a Comment

Congratulations to Erika for leading #ContentChat for four years! In this chat, we look back at some of our favorite topics from the year, share our current content marketing challenges, and recommend resources like books and podcasts that are keeping us inspired. Read through the chat below, and if there is a topic or speaker you’d like to see on #ContentChat this year, please let us know.

Q1: What is the one GIF you can’t Twitter chat without?

It wouldn’t be a celebration without some fun GIFs. Check out some of our community favorites below.

A1: It’s not a Twitter chat without a cat GIF. And this is my favorite. #ContentChat pic.twitter.com/CHJlD6RWEE
— Erika Heald | Content Marketing Expert (@SFerika) June 22, 2020

…oh! and this one! #ContentChat pic.twitter.com/IHUmYSwzrb
— Erika Heald | Content Marketing Expert (@SFerika) June 22, 2020

A1: The one GIF I can’t chat without:#ContentChat pic.twitter.com/PoPdgrWgin
— Kim Wise (@kimwise014) June 22, 2020

If @martinlieberman were here I think he’d go with this one. #ContentChat pic.twitter.com/3hyL1xqr8L
— Erika Heald | Content Marketing Expert (@SFerika) June 22, 2020

A1: This one. #contentchat pic.twitter.com/mU8NwDFgXu
— Jason Webb (@JasonLWebb) June 22, 2020

A1: One GIF I can’t Tweet without?#SnarkyRainbows pic.twitter.com/RHr3QvH3Hm
— Kathryn Lang (@Kathrynclang) June 22, 2020

I’m really drawn to this one on account of wanting magic to happen and stuff. #ContentChat pic.twitter.com/WOl9we80SF
— Darcy De Leon (still staying 🏠) Blog Editor 😷 (@darcydeleon) June 22, 2020

A1 if it’s a knowledge filled chat it’s this one #ContentChat pic.twitter.com/wOfEu6NIpL
— Crapulous Baguette (@sarcast0ny) June 22, 2020

A1. #contentchat pic.twitter.com/1OchRqfOEb
— Abhishek Deshpande (@Fitehal) June 22, 2020

Hmm… in chat’s this GIF is probably the one I’ve used the most. #ContentChat pic.twitter.com/TsqXpuEmAn
— Derek Pillie (@derekpillie) June 22, 2020

A1: If it isn’t cats (and let’s be honest, it usually is) there’s always going to be a little Michael Scott. #ContentChat pic.twitter.com/qxGbptKKHq
— WriterGirl (@WriterGirlAssoc) June 22, 2020

This one I find myself using a lot #ContentChat pic.twitter.com/uMDfYAATom
— SD Fin. Literacy Ctr (@SDFLC) June 22, 2020

June 1, 2020 Content Chat Recap: Are Infographics Still A Successful Visual Content Strategy Element?

June 3, 2020 by Alek Irvin Leave a Comment

Most marketers know the value and importance of including imagery with their content, but how do infographics fit into a successful visual content strategy?

In this #ContentChat, we were joined by Chloe West (@ChloeWest28), content marketing manager at Visme, to explore whether infographics are still relevant (spoiler: yes, they are) and how marketers can create them. Read the full recap below, which includes tools we use to make infographics, tips for keeping your infographics engaging, and examples of high performing infographics that serve as inspiration for your next creation.

Q1: Have you created an infographic in the past 6 months?

More than half of our poll respondents (54.5%) have created an infographic in the past six months, with another 6.8% working on one now.

Q1: Have you created an infographic in the past 6 months? #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) June 1, 2020

Remember that infographics come in all shapes and sizes—there are more options than just the long and skinny rectangle.

A1.1: Yes! My team and I at @VismeApp create infographics of all sizes all the time. A graphic doesn’t have to be extremely long and skinny to be called in infographic. We love to scatter mini infographics (see below) throughout our blog content. #ContentChat pic.twitter.com/3stQikWdkD
— Chloe West (@ChloeWest28) June 1, 2020

A1.2: These are perfect for calling out 1-2 important stats or helping to highlight actionable or need-to-know information.
Here’s another example of an infographic that we created for one of our recent blog posts (https://t.co/qR1Xm7pnfF) #ContentChat pic.twitter.com/Csr664baIr
— Chloe West (@ChloeWest28) June 1, 2020

I think this sort of micro infographic is a fantastic way to summarize the ideas you introduce in a blog post, and definitely increases its shareability too. #ContentChat https://t.co/Wlzrgtavf2
— Erika Heald | Content Marketing Expert (@SFerika) June 1, 2020

Infographics can be used on any site that accepts images (most commonly blogs or social media channels), as well as for visualizing internal processes or chains of command.

A1: Yes! Just a small one using @Canva that supports some existing blog content. We’re testing out our skills there to prep for more #infographics later this year. #contentchat
— WriterGirl (@WriterGirlAssoc) June 1, 2020

A1: I create them often for my Instagram stories. It’s a small passion of mine! #ContentChat
— Rachel Wendte (@rkwendte) June 1, 2020

We’ve standardized on creating infographics to communicate progress on complex technical improvements internally. It’s worked brilliantly as a more digestible form of reporting up the chain of command. #contentchat
— Josh McCormack (@joshmccormack) June 1, 2020

Some teams are infographic-making machines, leveraging templates to streamline work.

A1: Our team publishes 3-4 blog posts weekly. We create an infographic for each and every one. #contentchat
— HelpSquad (@helpsquadusa) June 1, 2020

Woah! That’s a ton of infographics. Do you have an in-house designer? #contentchat
— WriterGirl (@WriterGirlAssoc) June 1, 2020

I was going to ask the same thing? Do you all use a standard template or does it follow the direction of the content? #contentchat
— Bernie Fussenegger #Digital360Chat (@B2the7) June 1, 2020

I have had some that were templated (like quarterly financial results infographics) and other that were integrated with the content story/theme) #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) June 1, 2020

Nope, we’re all writers, designers, and marketers here #contentchat
— HelpSquad (@helpsquadusa) June 1, 2020

Alek Irvin