The most successful marketers use tools and templates to fast-track their work and access essential audience insights to guide their planning. It makes sense—who has time to reinvent the wheel each time and build campaigns based on gut instincts (which is also a guaranteed way to waste your marketing resources).
To help you accelerate and improve your work across a range of content marketing tasks, check out these must-use tools, templates, and frameworks that come highly recommended by the #ContentChat community of marketers and content creators.
What are your favorite content marketing tools? Do you have a favorite template to share? Let us know in the comments and we will keep this post updated with all your relevant submissions.
Content Curation Tools
Curating content from industry experts, media outlets, and reputable third parties is an essential way to provide value to your brand audiences. It also shows that you do not use your social media and other communication channels solely as a microphone to promote your owned content. To kickstart your content curation program, use these tools:
- Building Your Content Curation Road Map (Framework): Our consultancy founder Erika Heald shared this five-step road map for developing a content curation program in a past Content Marketing Institute session. It teaches you an effective content curation process and provides more details on a few of the tools we recommend below.
- Feedly: Feedly allows you to quickly create content streams from websites, RSS links, Twitter, and other content sources. You can even use Feedly to receive all your email newsletters.
- FeedOtter: Do you need to accelerate your email marketing? FeedOtter is a tool that can help you automate blog subscription emails to automatically alert blog subscribers when you publish new content. You can also build newsletters with its easy drag-and-drop tool.
- Flipboard: Quickly save, share, and comment on relevant articles through Flipboard. The site has a web browser extension that allows you to bookmark articles wherever you find them and organize them into various magazines. It’s like Pinterest, but primarily for news and non-visual content.
- Readwise: It’s one thing to simply save articles. But to effectively curate content, you need to know why an article is important to your audience (or why you saved the article in the first place). Readwise enables you to highlight portions of your articles and later revisit and organize those highlights.