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August 29, 2022 Content Chat Recap: Content Marketing World 2022 Pre-Party

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Content Marketing World 2022 is almost here! In this #ContentChat recap, we spotlight some of our most anticipated sessions and share tips to help you get the most out of your experience, whether you’re joining online or in-person. If you still need to grab your conference tickets, use code HEALD100 for $100 off.

Don’t miss our #ContentChat meetup on Thursday, Sept. 15 between 10:25 and 11:25 a.m. in Hall C (the first break of the day)—we’ll grab a table for everyone to casually stop by for some long-overdue IRL networking.

Read through all of our advice below, and tweet us your questions or advice by tagging @ErikaHeald and using #ContentChat. We hope to see you in Cleveland from Sept. 13-16!

Q1: Many members of the Content Chat community are presenting at this year’s CMworld. If you’re presenting, give us a preview of what we will learn in your session.

Erika will teach you how to create a more effective, proactive thought leadership program.

Michelle will demonstrate how to get more visibility for your content by repurposing it.

Carmen will show you how to build a better content on-ramp for your customer’s buying journey. Her session is on Friday at 8:30 a.m., so please join if you can.

Monica will share lessons for building and nurturing your content marketing team.

Mike will teach techniques to create 10x better content 10x faster through streamlined workflows and processes.

And check out our blog post that highlights CMworld 2022 sessions from friends of the #ContentChat community.

Q2: What are your tips for maximizing the value you gain from the conference experience?

Plan ahead, but leave time in your schedule for spontaneous meetups.

Take notes, and review everything before the week is over and when the content is still fresh in your mind. Highlight lessons or takeaways so you can find them easily, and email yourself an action list so you can hit the ground running when you’re back.

Remember that the conference isn’t all about the sessions—you’ll want to network and build relationships. Tweet your session takeaways and engage with other attendees on social media. Connect with and follow people on social media to keep your conversation going.

Plan which sessions you will attend, but have a backup pick. Many sessions fill up fast.

Sit in the front if you’d like to take photos of the session slides. If you are unsure if a session is the right fit for you, though, sit toward the back in case you decide to leave.

If you are attending CMworld with a colleague, attend different sessions so you can maximize your event learnings. Trade notes and debrief after the event—or over dinner.

Q3: How do you set expectations with clients or your employer about the conference and your availability?

Alert your clients that you will be at the event, and send a calendar invite that notes you are unavailable. Set an automatic email reply that says you are at an event.

Q4: What ways do you network with other #CMworld conference attendees, both online and in-person? Do you have any go-to strategies to start conversations or make new connections?

Follow the #CMworld hashtag and attend the scheduled networking events.

Introduce yourself to people during the snack breaks.

Don’t be shy about saying hello to people you have not met before. People are often eager to make new connections at the event!

Visit the booths hosted by your favorite content marketing tech and tool providers. Ask if they are hosting any get-togethers.

Consider bringing a fun and unique item to spark conversation.

Q5: What questions do you have about the CMworld attendee experience that our serial attendees can answer? We will try to help however possible!

Tweet us your questions by tagging @ErikaHeald with #ContentChat.

Q6: What are your must-visit sights and bites in Cleveland?

Erika shares a handful of recommendations below. Hop into the thread to share your recommendations, too.

About Alek Irvin

Alek Irvin is a content marketing professional with a rich history in social media management, executive thought leadership development, and media relations. As a consultant at Erika Heald Marketing Consulting, he creates human-focused content and thought leadership platforms that help brand leaders connect and engage with their communities. Alek has worked with a range of startups and Fortune 500 companies across the B2B technology and consumer spaces, including IBM, Dell Technologies, Hitch Works, Emtrain, Integrate, and Frameable. Connect with him on Twitter @AlekIrvin.

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