Brooke B. Sellas (@madSMscientist) joined #ContentChat to share her tips for creating an effective social media and content plan for solopreneurs.
Q1: Why should #solopreneurs invest in social media and content marketing?
A1. Social Media is everything these days. It is a way to connect with others and promote your content #contentchat https://t.co/Yb7eS6KHLn
— Elisabeth Foust (@eandnblog) April 24, 2017
A1: Social Media is a cost effective way to increase exposure, and maximize reach. #ContentChat
— PureFocus (@PureFocus) April 24, 2017
A1: Even if you are lucky enough to have a stable clients, building your reputation ensures you’ll have more for the future. #ContentChat https://t.co/BVg03wyW97
— Tim Mohler (@TimothyMohler) April 24, 2017
A1: Because you want to build your brand and social media and content is the fastest way #contentchat
— Spin Sucks (@SpinSucks) April 24, 2017
A1. It adds credibility to your startup. People check out our blog all the time before they contact us #ContentChat
— Wriber (@WriberInc) April 24, 2017
@SFerika A1 Investing time or money in social helps you get feedback, find new customers, clients and build your reputation/brand. #contentchat
— Nancy Casanova (@nancycasanova) April 24, 2017
A1: Content marketing is the perfect way for #soloprenuers to establish authority in their space/provide value. #ContentChat
— Mallie Rust (@malliefe2o3) April 24, 2017
A1. It’s a one stop shop for a myriad target audiences. Plus, it can be very cost effective. #ContentChat https://t.co/ZcmtbFnJB0
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A1: When you’re a #solopreneur, you’ve only got YOURSELF. Personal branding matters big time and content and SMM get that done. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A2: Because you want to connect with your audience and prospects, and both social media and content can help you do that #contentchat
— Spin Sucks (@SpinSucks) April 24, 2017
A1) #content marketing is one of the best ways to develop you and your brand as authorities on a topic #contentchat
— LaSalle Network (@LaSalleNetwork) April 24, 2017
A1 Social media is the great equalizer. It allows a solopreneur to have a voice just as loud as anyone else’s. #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017
@TimothyMohler It’s so important to continually build that new business pipeline. #ContentChat
— Erika Heald (@SFerika) April 24, 2017
@SFerika If you want to reach this generation of teens and young adults, you simply have to be on social media. #contentchat
— Emily Pace (@emilyfpace) April 24, 2017
A1. #Solopreneurs need to market themselves as efficiently & cost-effectively as possible. Social’s a big part of that. #ContentChat
— Sheila Scarborough (@SheilaS) April 24, 2017
A1.
-Brand rep
-Brand recog
-Portfolio exposure
-Network/Contacts
-Marketing
-Build community
-Collab
-Learn
-Build trust#ContentChat https://t.co/leN9uMxY4x— Gabriela Cardoza (@CardozaGab) April 24, 2017
@SFerika A1 #contentchat #presence #brandawareness #personalbranding
— Sofia Chavez (@yoitssofiaa) April 24, 2017
A1: Social media is a modern online resume #ContentChat https://t.co/c8xKr2Rptk
— Geoffrey M.Mutalemwa (@SweetbutKanana) April 24, 2017
A1a: Plus, using mediums like social and content to amplify your unique story/offerings is just plain smart.#ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
@SpinSucks It’s one of many ways.
Def. great if your audience is there! 🙂 #ContentChat— Gabriela Cardoza (@CardozaGab) April 24, 2017
A1 b – building/strengthening your #personalbrand needs to come before thinking about revenues. #contentchat
— Sue Duris (@SueDuris) April 24, 2017
@nancycasanova @yoitssofiaa @SFerika I actually think being niche allows your company to really focus in on what your consumers want and need from you. #contentchat
— Emily Pace (@emilyfpace) April 24, 2017
@SFerika A1a) Content: Become a thought leader. You can’t do that if you don’t have a voice to share. #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017
@SFerika A1: It’s one of the the least expensive forms of marketing & yet one of the most engaging forms. Get the most for your buck. #ContentChat
— Javier Sanabria (@SanabriaJav) April 24, 2017
@emilyfpace @SFerika A1 You have to be PART of the conversation if you ever want to drive it. And in our industry, you want to drive it! #contentchat
— Sofia Chavez (@yoitssofiaa) April 24, 2017
A1 because no matter how useful or unique our offerings, if no one knows about them they can’t make a difference for anyone #ContentChat
— Paula Kiger (@biggreenpen) April 24, 2017
A1. Also, if you’re selling your ability to do social & content, you’d better show that you can walk the talk. #ContentChat
— Sheila Scarborough (@SheilaS) April 24, 2017
@WriberInc .@WriberInc – Credibility is huge. Personal brand building is online & off (speaking), but your digital content leads the way. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
@SFerika A1b) Connection: Your career hinges on your networking ability. Who do you know? Who do they know? #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017
Yes! Adding something valuable to a conversation gives you a jumping-off point. #ContentChat https://t.co/3Ftr4ogE7g
— Mallie Rust (@malliefe2o3) April 24, 2017
@SFerika A1c: Collaboration: Just because you’ve gone solo doesn’t mean you’re on your own. Work with others to expand your network. #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017
@biggreenpen Exactly! And content/social allows others in your network to spread the word for you. #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017
A1: it is the #1 way to build brand trust, and encourage people to get to know you. #contentchat
— Dan Martini (@DanPMartini) April 24, 2017
@Renoe @SFerika Absolutely! Making connections is so important and social media truly helps with that. #ContentChat
— Express Writers (@ExpWriters) April 24, 2017
A1.
Social helps
establish
thought leadership!consistency +
valuable content= trust
trust + community = success!#ContentChat
— Gabriela Cardoza (@CardozaGab) April 24, 2017
@madSMscientist That’s part of why blog writing is so difficult for me… I’m an editor by trade, so I’m constantly editing while writing! #ContentChat
— Mallie Rust (@malliefe2o3) April 24, 2017
A1b: Social media is perfect to showcase your skills, works and knowledge and connects you with audience and influencers #ContentChat
— Geoffrey M.Mutalemwa (@SweetbutKanana) April 24, 2017
@SFerika A1d) You can leverage social and content marketing to find success in each of the Three C’s. Content, Connection, Collaboration #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017
@malliefe2o3 @madSMscientist You have to allow yourself what @annhandley calls that ugly first draft before you start editing… #ContentChat
— Erika Heald (@SFerika) April 24, 2017
And let’s be honest, some “uglies” make it to publish! #ContentChat https://t.co/WQoXwRqHxB
— Brooke B. Sellas (@madSMscientist) April 24, 2017
@malliefe2o3 Not to be repetitive, but done is better than perfect — especially when you have to feed the beast! #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A1 Social media and content marketing level the playing field between large brands & #solopreneuers, giving little guys chance. #ContentChat
— Jim Katzaman (@JKatzaman) April 24, 2017
Q2: Should a #solopreneur have separate business and personal #socialmedia accounts?
A2. As a #solopreneur for a couple of years, I was my business. Keeping separate accounts was too time-consuming. #contentchat
— J. Nolfo (@jnolfo) April 24, 2017
A2. If you business and personal match your branding and audience, then you wouldn’t need to. Otherwise, I would say yes. #contentchat https://t.co/QYJ5auNWNE
— Elisabeth Foust (@eandnblog) April 24, 2017
A2: IMO, it’s up to you. It’s difficult to keep personal & biz up if you’re not sharing the same content (you shouldn’t be). #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A2: I suppose it’s more of a personal preference, but if you’re the face of your brand then I think one account is fine. #ContentChat
— Express Writers (@ExpWriters) April 24, 2017
@SFerika A2 Usually I say no, but I don’t think your friends want to hear about your biz as much as you think they do. #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017
A2. Hmmm. It depends on how big their business is and what platform. #contentchat https://t.co/hRBzS2vfpE
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A2. It depends on the type of business AND the time commitment involved to do it well. Don’t have it just to have it IMO #ContentChat
— Wriber (@WriberInc) April 24, 2017
@SFerika A2 A fashion blogger or make up artist/entrepreneur, might just have one account to gain clientele or fans. #ContentChat
— Nancy Casanova (@nancycasanova) April 24, 2017
A2: It depends on the vision he or she has on the business, how much you want to grow, what the business entails, etc #contentchat
— Spin Sucks (@SpinSucks) April 24, 2017
A2: It’s best to start with personal account to establish thought leadership. #ContentChat #InfluencerMarketing
— PureFocus (@PureFocus) April 24, 2017
A2. I did, however, cleaned up my previous facebook personal account to look more professional. #contentchat
— J. Nolfo (@jnolfo) April 24, 2017
That depends on your goals. You might want to build two brands – you and your company – or you/company is one brand. #contentchat https://t.co/2R7NPdNUuM
— Sue Duris (@SueDuris) April 24, 2017
@SFerika Your business account should have a small window into your personal life so you can connect to your audience on a human level #contentchat
— Zocle (@Zocle) April 24, 2017
A2. Definitely. There are things your future clients don’t need to know about you #contentchat
— Megan McCarthy (@thlittleartiste) April 24, 2017
A2 I struggle with that – everything I do is so commingled – but sometimes biz partners don’t care what I think of #DWTS etc #contentchat
— Paula Kiger (@biggreenpen) April 24, 2017
@SpinSucks Yeah, that’s a nice way to put it. I feel for some businesses, it just makes sense to have one account (i.e. a make up artist) #ContentChat
— Nancy Casanova (@nancycasanova) April 24, 2017
A2
You
don’t have toBUT make sure
your:-content
-voice
-tone
-professionalism
-purposealigns
for authenticity + trust#ContentChat https://t.co/syZRVbnHuN— Gabriela Cardoza (@CardozaGab) April 24, 2017
A2b. If they can crank out enough content to stay fresh from their business accts, then do it. Also, how personal is personal? #contentchat
— Maggie Bizzell (@MaggieBizz) April 24, 2017
Exactly…especially if they are trying to theme their account on IG #contentchat https://t.co/566DhnagaI
— Elisabeth Foust (@eandnblog) April 24, 2017
A2. If you stick to 1 acct for biz+personal, you may want to scale back on just how personal you get, lest it turn off clients. #ContentChat
— Erika Heald (@SFerika) April 24, 2017
A2: I think it’s a great way to have subcategories so people can find you in different ways. Then link it all together! #contentchat
— Dan Martini (@DanPMartini) April 24, 2017
A2: Depends on the channel. For Twitter, my followers are mostly business so just 1. My Facebook is more personal so separate. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
I have personal and business SM platforms. Twitter is professional..Instagram is in between ..Snapchat is personal #Contentchat https://t.co/3rxgjHagiY
— Brett Pucino (@BPucino) April 24, 2017
@SFerika A2: You have to sell your personal brand before people will buy into your company brand, so I would stick to personal first. #ContentChat
— Javier Sanabria (@SanabriaJav) April 24, 2017
@biggreenpen Giggles.
Paula… you & I both.
I sometimes, post about my shows and wonder if their like…
uhhhh. #ContentChat— Gabriela Cardoza (@CardozaGab) April 24, 2017
A2 it all depends how you conduct yourself on each- I only use this one. If your profile is clear/ppl know your work, they know #ContentChat https://t.co/kkNyiWc7jm
— LUCYrk (@LUCYrk78) April 24, 2017
A2c. In the beginning though, I think it is imp for people to get a sense of your story and how it can help tell their story. #contentchat
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A2 This past election season I saw a lot of bleed in personal/business accounts that I would not have expected… #ContentChat
— Erika Heald (@SFerika) April 24, 2017
A2: I can see value in both. It’s all about knowing what your audience is looking for. #ContentChat pic.twitter.com/imz2IPtU9e
— Mallie Rust (@malliefe2o3) April 24, 2017
@SFerika A2) Depends. Managing 2 online personalities can be very difficult, but easier on the personal life if something odd happens #ContentChat pic.twitter.com/wj3ajTiRiy
— Jason Schemmel (@JasonSchemmel) April 24, 2017
Totally agree dependent on goals and a decision not to be entered into lightly. #contentchat https://t.co/CcYcZ52dSu
— Sue Duris (@SueDuris) April 24, 2017
@SFerika A2: That depends on what you’re selling. Is your personality part of what makes you great at your job and sets you apart? #ContentChat pic.twitter.com/Wxnol4t4Ku
— Jeff Reno(e) (@Renoe) April 24, 2017
A2. Generally, yes. Plus, I had personal accounts first anyway on all social platforms where I later set up biz ones. #contentchat
— Sheila Scarborough (@SheilaS) April 24, 2017
@SFerika A2b: To be clear, I mean personal as in individualized professional account where you can rep yourself & company. #ContentChat
— Javier Sanabria (@SanabriaJav) April 24, 2017
A2a: I think it’s OK to have private a private Facebook page where you can share with friends. #contentchat https://t.co/pAHk9DsdOG
— Jason Webb (@JasonLWebb) April 24, 2017
@SFerika Agreed! Sharing personal details can help people get to know you, but there’s a time when it’s too much. #ContentChat
— Express Writers (@ExpWriters) April 24, 2017
A2: Do prefer my personal brand to go in same line with the business one in order to minimize time #ContentChat https://t.co/LwYLtzaRbB
— Geoffrey M.Mutalemwa (@SweetbutKanana) April 24, 2017
That’s really true. As a solopreneur, people buy into you personally. So even if you have separate accts, be personable. #ContentChat https://t.co/3IULLh6tEm
— Tim Mohler (@TimothyMohler) April 24, 2017
A2b: if you love fitness, and also love makeup, you can have two separate accounts and link them. #contentchat
— Dan Martini (@DanPMartini) April 24, 2017
A2b People don’t need to know what I did in college #ContentChat
— Wriber (@WriberInc) April 24, 2017
@madSMscientist Yeah, this is where good judgement comes in handy. You want to be relatable/approachable to some extent. #contentchat
— Nancy Casanova (@nancycasanova) April 24, 2017
A2a: It also depends on what your goals are. I knew I wanted @hellobsquared to stand on its own one day, so I created both. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A2b: If you separate it, keep clients out of the personal feeds. No discussing clients there. #contentchat https://t.co/pAHk9DsdOG
— Jason Webb (@JasonLWebb) April 24, 2017
A2. That said, expect biz clients to look at your personal accounts. If you wanna “keep it real,” may lose some client opps. #contentchat
— Sheila Scarborough (@SheilaS) April 24, 2017
A2b. For example, I’m recovering from having my tonsils removed. No1 but my closest friends need to know all the gross details #contentchat
— Megan McCarthy (@thlittleartiste) April 24, 2017
A2 I agree with @mallie @TimothyMohler @nancycasanova It depends on the industry and audience you’re targeting. #contentchat
— Sofia Chavez (@yoitssofiaa) April 24, 2017
A2 All social platforms are not best for business, set a good strategy and smart tactics to be relevant for dif target groups #contentChat
— AnnSi Krol (@annsikrol) April 24, 2017
A2.
Personally,
I LIVE my brand.Branding = Me.
Me = Branding.So…
work + personal
= kinda (well VERY) the same! #ContentChat pic.twitter.com/2fjQKsfhxv— Gabriela Cardoza (@CardozaGab) April 24, 2017
@Renoe @SFerika Also…are you selling something you want your friends and family to know about? Or is it better to separate the 2? #WeirdJobs #ContentChat pic.twitter.com/o3LeK3Izdl
— Jason Schemmel (@JasonSchemmel) April 24, 2017
Agree. And somewhat those pers accts took a beating for political views. Two panaceas still in society – politics and religion. #contentchat https://t.co/aPWGdCdziP
— Sue Duris (@SueDuris) April 24, 2017
A2b: If you’re looking to eventually grow beyond solopreneur-ship realize you’re going to eventually need a brand account. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
@madSMscientist Exactly. There is a fine line between a personal account and a PERSONAL account. #contentchat
— Maggie Bizzell (@MaggieBizz) April 24, 2017
@SFerika Politics is very tricky because you risk turning people off by sharing certain opinions, unfortunately. #ContentChat
— Express Writers (@ExpWriters) April 24, 2017
Exactly what I wanted to say, but put much more eloquently. #ContentChat https://t.co/nmj9XQBGE6
— Mallie Rust (@malliefe2o3) April 24, 2017
A2. I’ve gotten more openly political on my personal accts, but I feel strongly about taking a stand. Took biz risk into acct. #contentchat
— Sheila Scarborough (@SheilaS) April 24, 2017
Yeah, anyone who voted trump probably wouldn’t hire me if they saw some of my current event commentary. Whoops. #ContentChat https://t.co/aBuqzf0JD6
— Brett Pucino (@BPucino) April 24, 2017
A2.
I feel like..
it also depends on:
-your industry
-your audience
-your objectives on social
(for each account)#ContentChat— Gabriela Cardoza (@CardozaGab) April 24, 2017
A2c: I can see how a client may be wary if a solo pro has a personal account: Always wondering “What are they saying about me?” #contentchat https://t.co/pAHk9DsdOG
— Jason Webb (@JasonLWebb) April 24, 2017
@yoitssofiaa @mallie @TimothyMohler @nancycasanova Very true. Gotta be careful blending your friends/family with your “audience,” whomever they may be. #WeirdPeopleOutThere #ContentChat pic.twitter.com/H7X6jpZnrp
— Jason Schemmel (@JasonSchemmel) April 24, 2017
@MaggieBizz Yup. I have to bite my tongue and sit on my hands sometimes when I want to be snarky … especially re: politics. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
@SheilaS And yet, it’s your personality that separates you from your competition. So it’s a fine line. #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017
@madSMscientist I know someone who moonlights as a “Sexpert.” Has a podcast & all. I honestly don’t know if it intersects w/ her personal life #ContentChat pic.twitter.com/Wo8gznuP2t
— Jason Schemmel (@JasonSchemmel) April 24, 2017
@annsikrol And on Twitter, can get confusing when people look for you and find two handles. Which one should they use? #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017
@martinlieberman @annsikrol That’s where a targeted bio comes in handy… I know my marketing peeps and gluten-free bakers don’t all overlap, so 2 handles. #ContentChat
— Erika Heald (@SFerika) April 24, 2017
@SFerika @annsikrol Great point/example. Helps that your handles are different enough too, so it’s clear which one folks should use when. #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017
A2 #Solopreneuers don’t need separate accounts as long as personal stuff adds personality without getting too wacky. #ContentChat
— Jim Katzaman (@JKatzaman) April 24, 2017
Q3: How can a solopreneur make the best use of their time on social media?
A3 Find online communities and twitter chats like #ContentChat where you can mingle w/your peers or prospective clients.
— Erika Heald (@SFerika) April 24, 2017
A3: Be strategic about the content you share on social media. You can schedule posts, but still make time to engage. #ContentChat
— Express Writers (@ExpWriters) April 24, 2017
A3 saw as anyone- engage! Meet people & build relationships. Deepen current ones. #ContentChat have & share YOU https://t.co/HJPiVyemDG
— LUCYrk (@LUCYrk78) April 24, 2017
By having a plan and schedule. I use @asana and @airtable to keep account of my social media plan. This helps me stay on track #contentchat https://t.co/WxG58GexMh
— Elisabeth Foust (@eandnblog) April 24, 2017
A3: Consistency is key with social. Give yourself a *realistic* goal and then DO THAT ON REPEAT without fail. #ContentChat pic.twitter.com/npXsGcU8ob
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A3b Create a weekly social media activities plan and stick with it! Block time on your calendar and keep it. #ContentChat
— Erika Heald (@SFerika) April 24, 2017
A3b. Plan, study analytics, adjust plan, stick to it #contentchat
— Megan McCarthy (@thlittleartiste) April 24, 2017
@SFerika A3: Automate content distribution but find pockets of downtime in your schedule to live tweet & engage target audience. #ContentChat
— Javier Sanabria (@SanabriaJav) April 24, 2017
Very this. Gotta be willing to chat with people. #contentchat https://t.co/rNMEuZXIby
— Jason Webb (@JasonLWebb) April 24, 2017
So true!! Engagement is so important! You really want to be genuine. #contentchat https://t.co/TRKmvK5LRO
— Elisabeth Foust (@eandnblog) April 24, 2017
A3. I think twitter chats like this one are great. It’s networking but without the awkward small talk and bad hors d’oeuvres. #contentchat https://t.co/MKvyTAQ6Jp
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A3. I also think joining high value conversations would be the best use of your time, even if you’re more than a solopreneur 😉 #ContentChat
— Wriber (@WriberInc) April 24, 2017
A3a: Solopreneurs need to be very efficient. Choose channels that blend exposure to the right audience w/ personal joy. #contentchat
— Tim Mohler (@TimothyMohler) April 24, 2017
A3: By applying the great answer to life, the universe and everything – #JustBeSocial..your time is best spent having convos #ContentChat https://t.co/9GgVbXdHdU
— Brett Pucino (@BPucino) April 24, 2017
A3 chats are perfect for finding like minded people and getting into really good discussions surrounding your industry #contentchat
— LUCYrk (@LUCYrk78) April 24, 2017
@SFerika The Twitter chats I take part in are the biggest source of networking for me. Very important! #contentchat
— Jason Webb (@JasonLWebb) April 24, 2017
A3: Connect with great influencers and join great chats like #ContentChat where you easily connect with likely minded personas #ContentChat https://t.co/wxG9RVX7mR
— Geoffrey M.Mutalemwa (@SweetbutKanana) April 24, 2017
A3b: Only use as many channels as you can consistently engage in, prioritize personal connection. Build a process & stick to it #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
@SFerika A3: Twitter chats have done so much for me, I can’t even begin to explain. #AllTheLearnings #AllTheNetworking #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017
Communities/Chats, for me, hasn’t been all abt learning, getting validation on something + bonding are great by-products, too! https://t.co/Shg5IzpvJX
— Sue Duris (@SueDuris) April 24, 2017
@SFerika A3 First, identify which platforms you should be on. Not all are the same and people use them differently. #contentchat
— Sofia Chavez (@yoitssofiaa) April 24, 2017
@ExpWriters Don’t schedule posts if you won’t be available to respond in timely fashion. Better: Focus on realtime interaction. #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017
A3. Find the social platforms that best reach your audience. You can’t always be everywhere. That can be counterproductive #contentchat
— Elisabeth Foust (@eandnblog) April 24, 2017
Posting relevant content that their audience is able to engage with at the right times. #ContentChat https://t.co/8PyXFRCGab
— #VuyoForDaisies (@VuyoReneneSA) April 24, 2017
A3) Make sure #socialmedia is the right outlet for your service or product first and figure out which outlet suits it best #contentchat
— LaSalle Network (@LaSalleNetwork) April 24, 2017
A3a: Tools like @sproutsocial, @IFTTT, @basecamp, etc. relaly help get it all done. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
@SFerika A3: pick 1-2 channels and stick with them, consistency more than breadth
— TimeShare CMO (@TimeShareCMO) April 24, 2017
@SFerika A3) Hire a minion & schedule content out. Give a kid experience & make more time to focus on the $$$ making #WinWinSituation #ContentChat pic.twitter.com/537J9oyuDV
— Jason Schemmel (@JasonSchemmel) April 24, 2017
A3) Research – figure out where your target customers are and what platforms they use…then have a presence there #contentchat
— LaSalle Network (@LaSalleNetwork) April 24, 2017
@SFerika Q3 proactively follow #industryinfluencers and people who align with your #buyerpersonas and see what leads the conversations. #contentchat
— Sofia Chavez (@yoitssofiaa) April 24, 2017
A3. Mix it up. Planned posts aligned w/editorial calendar, freewheeling (but relevant) chats, quick watercooler BS sessions. #contentchat
— Sheila Scarborough (@SheilaS) April 24, 2017
A3: I found that, when building a brand on social, you have to put in the work first. Connect with people. Don’t wait for them. #ContentChat https://t.co/WaxrATbfn3
— Alex Witkowski (@CourseHeroAlex) April 24, 2017
A3: Collaborate, collaborate, collaborate. Making friends is making business. #contentchat
— Dan Martini (@DanPMartini) April 24, 2017
A3. I’ve gotta say though, after years of resisting, it is time for me to set a timer & do better about getting in & out. #contentchat
— Sheila Scarborough (@SheilaS) April 24, 2017
@martinlieberman Nothing wrong with scheduling a few posts as long as you still check in and engage! #ContentChat
— Express Writers (@ExpWriters) April 24, 2017
@martinlieberman @ExpWriters I’ve seen people suggest scheduling to free up time to engage. I’d suggest just engaging instead of spending time scheduling. #contentchat
— Josh McCormack (@joshmccormack) April 24, 2017
A3
-share valuable content
-curate content
-engage
-follow industry, competitors…
-connect w/ influencers
-chats
-collabs#ContentChat— Gabriela Cardoza (@CardozaGab) April 24, 2017
A3 better to rock it out on a few channels you do well than try to do a little, mediocrely, on every single one #contentchat
— Paula Kiger (@biggreenpen) April 24, 2017
A3b: Don’t get caught up with: 1) shiny, new 2) platforms that don’t provide you ROI. It’s critical to stay focused. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
@SFerika a3:Networking for sure, but also studying other successful social accounts to see what has worked for them can be benficial too #contentchat
— Zocle (@Zocle) April 24, 2017
YES!!! Don’t jump onto a new channel just b/c it’s the hot new place to be… #ContentChat https://t.co/AkocCgGHDE
— Erika Heald (@SFerika) April 24, 2017
@eandnblog @asana @airtable A3: I find I’m more reactive than proactive on social media. My SM plan went out the window a long time ago #contentchat
— Anne-Marie Batson (@AnnemarieBatson) April 24, 2017
A3. Share valuable content and engage with your audience. Join Twitter chats and encourage possible collaborations #ContentChat https://t.co/XC6MxrQBfx
— Khulekani Mjwara (@KhulekaniMj) April 24, 2017
@SFerika A3: if you’re the brand, it has to be authentically…you. not farmed out, at least in the beginning. pick a couple topics, be consistent.
— TimeShare CMO (@TimeShareCMO) April 24, 2017
It is good to be reactive too. I like having a plan so I don’t forget to be active haha! #contentchat https://t.co/dB9UxW3YFa
— Elisabeth Foust (@eandnblog) April 24, 2017
Q4: What kind of content should a solopreneur be sharing on social media?
A4. Content that is relative to their audience and brand. Share your own posts as well as those of your industry leaders. #contentchat https://t.co/sErH4rgjbV
— Elisabeth Foust (@eandnblog) April 24, 2017
A4: The best content: FAQs about what you do, BTS (behind-the-scenes) to show YOU, content that asks peeps to TAKE ACTION. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
@SFerika A4 A solopreneur should contribute to the convo, add value, consistently share content, network and collaborate on social. #ContentChat
— Nancy Casanova (@nancycasanova) April 24, 2017
@SFerika A4 A solopreneur should contribute to the convo, add value, consistently share content, network and collaborate on social. #ContentChat
— Nancy Casanova (@nancycasanova) April 24, 2017
A4. Content that shows off your personality, yet is relevant to your biz. It’s a dynamic resume! #contentchat https://t.co/IWP8pR1DhZ
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A4. Content that your audience will find useful and helpful #ContentChat
— Wriber (@WriberInc) April 24, 2017
A4 As a #soloprenuer you are your brand story. Tell your story in a way that shows your readers you care and provide value #contentchat
— Sofia Chavez (@yoitssofiaa) April 24, 2017
A4: How you or your product can help people. Then, those people will find you. No need to sell at that point. #contentchat
— Dan Martini (@DanPMartini) April 24, 2017
@SFerika A4) Whatever shows your audience you know your stuff. Quotes, best practices, how-tos, articles, etc. #AuthoritativeVoice #ContentChat pic.twitter.com/zAnFk2JJ9A
— Jason Schemmel (@JasonSchemmel) April 24, 2017
A4.
Depends
on:-your brand
-industry/market
-objectives
-audience
-demographic
-needs/wants
-platform
-resources#ContentChat https://t.co/r9vzOrVDFd— Gabriela Cardoza (@CardozaGab) April 24, 2017
@SFerika a4: Quotes, pics of you w/ other professionals, maybe a pic of your dog, relevant new info about your industry #contentchat
— Zocle (@Zocle) April 24, 2017
@SFerika A4: research topics that are in 1-3 areas, try not to just share what everyone’s sharing without adding value.
— TimeShare CMO (@TimeShareCMO) April 24, 2017
A4: Create content which is likely to be enjoyed by your customers #ContentChat https://t.co/XvghbG4tKs
— Geoffrey M.Mutalemwa (@SweetbutKanana) April 24, 2017
A4 Share your secret sauce, and leave them wanting more of it. #ContentChat
— Erika Heald (@SFerika) April 24, 2017
A4: Make content that answers specific questions from specific people. Go niche. #contentchat
— Josh McCormack (@joshmccormack) April 24, 2017
A4: The best piece of advice I ever got: each piece of content is potentially the first time someone engages with your brand #ContentChat
— Alex Witkowski (@CourseHeroAlex) April 24, 2017
@SFerika A4: Are you a thought leader? How do I know? Where do you find your data? What can you teach me? #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017
A4 Depends on your audience. They are king! Once you know what makes them engage and where, build content and chose platforms #ContentChat
— AnnSi Krol (@annsikrol) April 24, 2017
A4: Create social that shows credibility, engages potential clients, shows you’re on top of trends, & provides clients value. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
A4b: Share all of the secrets, only a small percentage of people will act on it and be consistent. Then you’re really helping! #contentchat
— Dan Martini (@DanPMartini) April 24, 2017
A4: When I create content, I ask:
– Why would this interest someone?
– If someone shares, does this help them declare identity? #ContentChat— Alex Witkowski (@CourseHeroAlex) April 24, 2017
A4b: Oh, & have fun. Create content that shows you’re a real person who is likeable & trustworthy. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
A4c: Just thought of another – Share your OWN content, not just others’ repurposed content. Be a thought leader. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
A4. Content which is related to their business, which will increase audience engagement to help them scale up #ContentChat https://t.co/2X4b1GWGm9
— Khulekani Mjwara (@KhulekaniMj) April 24, 2017
@SFerika A4: Create and share thought leadership content. Educating your audience is more important than pitching them initially. #ContentChat
— Javier Sanabria (@SanabriaJav) April 24, 2017
Q5: What are the key elements of an effective social media content strategy for a solopreneur?
A5 Have a voice & a list of relevant iterlocutors. Create a variety of content. Take note of what does/dosen’t work. Improve! #contentchat
— Ken Gordon (@quickmuse) April 24, 2017
A5: #1 rule is knowing your audience. Seriously. So many people mess this part up. (they drive/dictate EVERYTHING!) #ContentChat pic.twitter.com/34pCTorPuQ
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A5: Authentic, relevant, and memorable. Focus on providing value to your audience. #ContentChat
— PureFocus (@PureFocus) April 24, 2017
A5: Be a gift giver. Give people content that improves timelines. How do people create social identity? How can you help them? #ContentChat
— Alex Witkowski (@CourseHeroAlex) April 24, 2017
A5. Knowing who your audience and customer are! Especially if you’re making a product for someone that’s not you #ContentChat
— Wriber (@WriberInc) April 24, 2017
A5. Have a strategy. Set aside specific time to follow, engage, create, and be prepared to engage in between. #contentchat https://t.co/YjKoEKN67x
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A5.
Key elements
for #SocialMedia:-VALUABLE content
-Consistency
-Follow up + engagement
-Objectives/goals
-Analytics#ContentChat pic.twitter.com/y3De6v84Kp
— Gabriela Cardoza (@CardozaGab) April 24, 2017
A5 having a specific goal, ways to measure it, and alignment with your own and your clients’ values #contentchat
— Paula Kiger (@biggreenpen) April 24, 2017
A5: You have to stay tapped in. Find mentor feeds you love and learn from them. Ask yourself: “What about this compels me?” #ContentChat
— Alex Witkowski (@CourseHeroAlex) April 24, 2017
@SFerika A5: 1. clarity on your brand 2. research 3. decide how to measure 4. measure and revise 5. repeat consistently.
— TimeShare CMO (@TimeShareCMO) April 24, 2017
Totally this. #contentchat https://t.co/nSqQk93ZAZ
— Jason Webb (@JasonLWebb) April 24, 2017
A5. Solopreneurs should keep a good social media presence. Build on relationships and share valuable content to their audience #ContentChat https://t.co/uWfjmlujuL
— Khulekani Mjwara (@KhulekaniMj) April 24, 2017
@SFerika A5) CONSISTENCY. Seriously, post every 4 days, then another 8 days afterwards, then 3 days…don’t be like coconut… #ContentChat pic.twitter.com/mM0R3giXis
— Jason Schemmel (@JasonSchemmel) April 24, 2017
A5: I think you need to be deeply self-reflective to put out good content. You need to understand your brand, but also people. #ContentChat
— Alex Witkowski (@CourseHeroAlex) April 24, 2017
A5a: Who do you want to communicate w/, what can you say of value, where are they, how much time can you spend? Then plan. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
@SFerika A5: If you don’t have the time to be consistent, look at tools that can help. If that doesn’t work, social isn’t for you. #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017
A5:Be consistency in sharing, share valuable content and show authenticity on the content you share to your audience #ContentChat https://t.co/sFf4TZT2am
— Geoffrey M.Mutalemwa (@SweetbutKanana) April 24, 2017
5. #ContentStrategy
Lead with authenticity
Communicate to connect
Use your #content to inspire, engage & inform
Build trust#contentchat https://t.co/1N6MdXUPFL— Zen Yinger (@ZenYinger) April 24, 2017
A5b: With your type of content how do you create somethingn repurposeable across mediums & maximize shareability? #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
A5c: Make it SEO friendly to work for you over time. Need help? #MarketingNW chat Fri. is all about SEO for Content Marketers #ContentChat pic.twitter.com/eCF0U3yG1R
— Tim Mohler (@TimothyMohler) April 24, 2017
Q6: As a solopreneur, when is it smart to outsource some or all of your social media and content creation?
@SFerika A6: once you understand it well enough to explain it to someone else; or if that someone else can enhance your experience.
— TimeShare CMO (@TimeShareCMO) April 24, 2017
A6: The minute you’re overwhelmed and getting even remotely close to missing a deadline or deliverable, get help. Scale or fail #contentchat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A6: I’m always wary of outsourcing. But, if you’re unable to keep up on it, engage with people, etc., it might be time. #contentchat https://t.co/xmLfxbWMfg
— Jason Webb (@JasonLWebb) April 24, 2017
A6. Hope this isn’t too bold, but…very, very rarely. If you do, make have a sm policy in place and the voice is consistent. #contentchat https://t.co/zVlknctjgP
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A6. Hope this isn’t too bold, but…very, very rarely. If you do, make have a sm policy in place and the voice is consistent. #contentchat https://t.co/zVlknctjgP
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A6. We don’t outsource anything. I always LOL though when people outsource “thought leadership” content #ContentChat
— Wriber (@WriberInc) April 24, 2017
A7 If you have enough money to pay someone to create truly superior, totally relevant content–do it. #contentchat Do not pay for average!
— Ken Gordon (@quickmuse) April 24, 2017
A6 when it’s more than you can handle. When it helps to bring in more views/opinions, when it will help your clients. #contentchat https://t.co/LTrTcbdavV
— LUCYrk (@LUCYrk78) April 24, 2017
@SFerika A6 when u need to work intensely on something demanding your specialized expertise. Make sure outsourcer speaks your language #contentchat
— Paula Kiger (@biggreenpen) April 24, 2017
A6. I can’t imagine outsourcing our biz social. I MIGHT contract out Snapchat, tho (if we used it) b/c I know my limits. 🙂 #ContentChat
— Sheila Scarborough (@SheilaS) April 24, 2017
A6a: Part of being a savvy business owner (whether solo or with a team) is knowing when it’s time to scale up. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
I don’t think it’s too bold! Outsourcing content makes more sense for big brands, not so much for #soloprenuers. #ContentChat https://t.co/kQGJIZVxSm
— Mallie Rust (@malliefe2o3) April 24, 2017
A6: When someone else can do it better/more efficiently & you trust them with your clients. (And it doesn’t kill your revenue!) #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
@SFerika A6: When your schedule is keeping you from consistency. If you can’t be, ask for help. #ContentChat #BrokenRecord
— Jeff Reno(e) (@Renoe) April 24, 2017
Q7: What are some social media and content marketing pitfalls solopreneurs should watch for?
A7.
Automating
everything!Engage
genuinely! #ContentChat pic.twitter.com/JaqHiJb045— Gabriela Cardoza (@CardozaGab) April 24, 2017
A7. It can’t be said enough, but auto-DMs! Also, taking and not giving. Make sure to give back to the community. #contentchat https://t.co/5MDeUXsBfk
— Maggie Bizzell (@MaggieBizz) April 24, 2017
A7: Transparency (the bad kind). I can spot empty follows and replies from a mile away. Totally off-putting. #ContentChat
— Alex Witkowski (@CourseHeroAlex) April 24, 2017
A7 losing sight of the big picture – tunnel vision caused by professional isolation #contentchat
— Paula Kiger (@biggreenpen) April 24, 2017
A7: My biggest mistake/lesson learned was saying yes to everything. There’s a balance, but now I say no more than yes. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A7. Not making social media and content marketing a priority. Solopreneurs can be super-swamped #ContentChat
— Wriber (@WriberInc) April 24, 2017
So many people need to understand that giving back is one of the BEST things you can do for your business!! #contentchat https://t.co/vF4kgCpxif
— Elisabeth Foust (@eandnblog) April 24, 2017
@SFerika A7 Automation in general. People can smell the robots! #contentchat
— Sofia Chavez (@yoitssofiaa) April 24, 2017
A7: Don’t auto-DM. Just don’t. Strive to generate relationships, not just metrics. #ContentChat pic.twitter.com/ASbEB9L35a
— Mallie Rust (@malliefe2o3) April 24, 2017
A7a: My absolute BEST advice is to DOCUMENT EVERYTHING. Once you document/nail down your processes, you’re 98% there. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017
A7: Don’t schedule your posts and walk away. Make the effort to check in and actually engage with other people. #ContentChat
— Express Writers (@ExpWriters) April 24, 2017
@SFerika A7 you lose the credibility you’re trying to establish when you become less human. Even if it saves time #contentchat
— Sofia Chavez (@yoitssofiaa) April 24, 2017
A7. Not responding when people tag you on social. You’d think we’d be past that, but nope, nope, nope, we’re not. #ContentChat https://t.co/Pnp5M6pBzk
— Sheila Scarborough (@SheilaS) April 24, 2017
A7: Only using social channels you like vs. customers. Spendingtoo much time on social (i.e. procrastination). #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
@SFerika A7: It’s the three pitfalls of sharing: Oversharing, Undersharing, Irrelevant Sharing. Find your sweet spot and own it. #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017
A7. Trying to separate B2C & B2B. It’s all communicating w/humans. Facebook can work for B2B. LinkedIn for B2C. #ContentChat
— Sheila Scarborough (@SheilaS) April 24, 2017
A7: I’m w/ everyone else – automate where appropriate, carefully. Use the time to personally engage. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017
A7. Be authentic. Don’t automate your DMs, they are so artificial. Your audience wants the real you #ContentChat pic.twitter.com/lAqd29lA7Y
— Khulekani Mjwara (@KhulekaniMj) April 24, 2017
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