Chris Barrows, lead social media strategist at NYU and Chairperson of Edu Web Digital Summit joined #ContentChat this week to talk about trends in content marketing and social media in the EDU space.
Q1: What makes managing content and social different in a higher education organization, versus a for-profit company?
A1: I’m not sure it’s as different as many make it out – not to say it doesn’t have it’s own unique challenges. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A1: One thing that makes it more unique than a niche for profit, however, is the vast audience. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A1: What many don’t realize is higher ed marketers need to understand everyone from Gen Z to Baby Boomer! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A1: In that way, it’s unique from many industries – and makes higher ed pros amongst the best in the business. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A1: Like any industry, however, you must KNOW your audience. Is it current students? Future ones? What matters to THEM? #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A1: There’s a bit more red tape to wade through. My college’s brand standards are very strict, especially w/logo usage #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
So true. You can’t let the breadth or complexity of the audience discourage you from gaining that understanding. #ContentChat https://t.co/sxAjfRYSFU
— Erika Heald (@SFerika) April 17, 2017
@malliefe2o3 This is true – higher ed is more comparable to gov’t work with red tape #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A1: Higher education orgs have to speak to several audiences — from students to donors. Often more guidelines to follow #contentchat
— TechWyse (@TechWyse) April 17, 2017
@TechWyse So many guidelines – but we work with what we have to! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@70mq Yes – @JoelRRenner and I speak about relationship building in #higherEd – it’s cyclical. We must connect with everyone! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@malliefe2o3 Sounds a bit like government. #ContentChat
— Javier Sanabria (@SanabriaJav) April 17, 2017
A1 The difference can be the goal of the content…what we want consumers to do it, how we want them to react to it. #contentchat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
@TechWyse Agree RE: the guidelines. And they often differ between the traditional university and the extended learning divisions. #ContentChat
— Erika Heald (@SFerika) April 17, 2017
@SFerika A1: With higher education the rules of social media become stricter especially because it involves children. #ContentChat
— Shannon Willis (@etakappadiamond) April 17, 2017
@ShannonRenee I agree – but my approach continues to be think how you can create content like a brand – push limits. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@etakappadiamond IE: the fun of understanding FERPA #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@CBarrows Or parents of future students… 🙂https://t.co/JUMo9CEqUL #contentchat
— Jed Record (@JedRecord) April 17, 2017
@SanabriaJav @malliefe2o3 and highly regulated #BigPharma #ContentChat
— Josephine Borrillo (@70mq) April 17, 2017
A1 Higher ed audiences are looking for diff kinds of content delivered in many, many diff ways. #contentchat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
Q2: How do you create content and drive social engagements that speak to current/prospective students and alumni?
A2: Research continues to show that students don’t want to hear from US. They want to hear from students. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A2: Surveying alumni, offering students the opportunity to gain experience and work on your social campaigns. #contentchat
— TechWyse (@TechWyse) April 17, 2017
A2: In addition, speaking to students is vastly different than speaking to alumni… #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A2: Your first engagement with alumni can’t be “give me $”…yet, it often is! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A2: The best schools will use content/social to connect students from prospect to alumni – tell a story. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A2: Content goes a bit deper than the who – but the school itself. Each school has unique factors that need to be considered #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A2: Segment your audiences, then create content that appeals to each segment. Don’t try to catch everyone w/the same message. #ContentChat pic.twitter.com/6CEnUEVayN
— Mallie Rust (@malliefe2o3) April 17, 2017
@CBarrows What can you do to facilitate positive student/student interaction?#contentchat
— Jed Record (@JedRecord) April 17, 2017
@CBarrows It feels like pretty much all of the alumni communications I receive are donor solicitations, not about getting involved. #ContentChat
— Erika Heald (@SFerika) April 17, 2017
@JedRecord I’m sure we’ll dig into this – but UGC is arguably the most valuable opportunity in the industry. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@JedRecord But it has to go beyond that – you need to create opportunities that transcend “digital” #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A2 You might–just might–create an alumni advisory board and invite them to call bullshit on your stuff. #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
Then that school isn’t doing it right, says the former alumni relations director. #ContentChat https://t.co/irvk8jM83i
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
@CBarrows This! I used to work at my university’s call center… shockingly, random calls asking for money didn’t drive big donations. #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
@CBarrows @JedRecord It’s also beneficial to connect students during school site visits. Give them a feel for the student population. #ContentChat
— Erika Heald (@SFerika) April 17, 2017
@SFerika @CBarrows Isn’t that stuff just so sad? #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
@quickmuse The more places that do this, the smarter the institution they are! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@CBarrows Seriously! The only engagement that @NorthernMichU has w/ me is a call for $$! I try to tweet w/ them, but they rarely respond. #ContentChat
— 🎙JMatt (@JMattMke) April 17, 2017
@malliefe2o3 You need to create a story – a community – from the start. Connect alumni w/ prospective students. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@quickmuse @CBarrows It would be a bummer to have that be your job. You have to know it’s not going to have a good outcome… #ContentChat
— Erika Heald (@SFerika) April 17, 2017
@malliefe2o3 Think about it – if you were working with a student – you’re more invested in their success. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@malliefe2o3 Think about it – if you were working with a student – you’re more invested in their success. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A2 Don’t try to do everything in the same communication. 17yo prospective students don’t give damn about alumni relations #contentchat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
@SFerika The “listening” party is something more schools are realizing they have to do – that’s a good thing. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@CBarrows @70mq Alumni and current student stories drive prospective students to the apply and strive for success. #contentchat
— Joel Renner (@JoelRRenner) April 17, 2017
@SFerika @CBarrows Writing fundraising letters sucks–for everyone! #contenchat
— Ken Gordon (@quickmuse) April 17, 2017
@CBarrows So true. When I asked for advice on those calls, people were happy to share wisdom w/a new student. Not so happy w/the $ ask #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
@ShannonRenee W/ the ability to do targeted messages, even ads, this shouldn’t be a problem anymore. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A2 Higher ed communications have to be segmented & directed to the proper audience or they’re being wasted. #contentchat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
YES! One-size fits all publications and communications really don’t. #ContentChat https://t.co/7bdKxljgnE
— Erika Heald (@SFerika) April 17, 2017
@SFerika @quickmuse @CBarrows Can vouch. Worked that job Freshman year of college. Quit after 3 soul-sucking weeks. #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
@SFerika @CBarrows My advice: rebel against the form! https://t.co/wrTBmVSm9u #contentchat Young people–i.a. alumni–will appreciate it.
— Ken Gordon (@quickmuse) April 17, 2017
@JoelRRenner Bingo – it all interconnects! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
Some reading for later – @JoelRRenner and I believe in building community https://t.co/MGNemwj0JY #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
But they do give a damn about the way the alum got the job that they want.Tell that story! #contentchat share perspectives, showcase people! https://t.co/EBi4GiVvOM
— Joel Renner (@JoelRRenner) April 17, 2017
@CBarrows You’d be surprised how many schools still don’t get this quite right. And it’s sad. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
I should add, your content needs to create an experience – students want to PICTURE themselves at your university. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@JoelRRenner @CBarrows @70mq Right, Joel! And t’s extremely important to know how to tell stories in the modes that matter to each audience. #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
@SFerika A2: It’s about your audience. If you want someone to give a testimonial about your school, locate successful graduates w jobs. #ContentChat
— Shannon Willis (@etakappadiamond) April 17, 2017
One-size communications worked for Sears catalogs back in the day, when we didn’t have any other choice. #ContentChat https://t.co/Xtw9pZ1Y7H
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
@CBarrows Parents have a certain picture of the life their post-grad kids will have. Give it to ’em w/the right alumni stories. #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
Q3: How do you get students and alumni involved with your content creation?
A3: One of the most common ways to get them involved is takeovers (on Insta or SC) #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A3: Takeovers are a great way because they connect you directly to the person to tell their/your story #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A3: But takeovers aren’t enough! It has to go beyond that – student teams/input are becoming a must #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A3: Students helping with creation of content drives greater success and educates YOU. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A3: Hiring student employees for internships is one great way. It shows real investment in the students’ futures. #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
A3: Also, like @JoelRRenner kind of mentioned, we must interconnect these groups – alumni and student. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A3: Create mentorship opportunities, let those stories speak for themselves. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
Is it difficult to get permission for student social media takeovers? If so, how do you sell the idea to your leadership team? #ContentChat https://t.co/0qUp3M6HzJ
— Erika Heald (@SFerika) April 17, 2017
@CBarrows Do schools hire students and alumni as part of their communication teams? #contentchat They really should.
— Ken Gordon (@quickmuse) April 17, 2017
A3: Offer this to students as a career-building opportunity, particularly marketing & language students! #contentchat
— TechWyse (@TechWyse) April 17, 2017
A3 Have alumni-student events to bring them together and they can learn from each other. #contentchat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
@SFerika As an alum I resented the fact my college usually sent/shared content with me when they wanted a donation. Bad look! #ContentChat
— Javier Sanabria (@SanabriaJav) April 17, 2017
@CBarrows IMHO a campus community savvy in social media that keeps alumni update on current learnings & alum gives business updates #contentchat
— Josephine Borrillo (@70mq) April 17, 2017
A3: And don’t forget, prospective students can tell their story too -> https://t.co/NROzuJiPZP {@Snapchat_EDU} #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
It also gives the students real-life work experience that helps them land their first jobs. I speak from experience on that! #ContentChat https://t.co/U9lz877om4
— Erika Heald (@SFerika) April 17, 2017
Gonna give my alma mater some love, @GWAlumni works hard to provide opps for alumni & students to engage, share & network. #contentchat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
@quickmuse I can’t say they don’t – but that’s a wonderful idea. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
I think a lot of school treat alumni and students merely as a focus group. They should make ’em part of the team. #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
My work study job during my last 2 years of college was in the comms dept for my school’s extended learning division. #ContentChat https://t.co/dNFw4QldPH
— Erika Heald (@SFerika) April 17, 2017
@CBarrows I could see, say, you and a current student and a grad or two making a very effective team. #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
@quickmuse Focus groups are actually something the industry acknowledges as important – I conduct them with students on mobile #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@SFerika Good question. I feel like takeovers are a little touchy. You aren’t able to go in and edit boo boo’s especially if its live. #ContentChat
— Shannon Willis (@etakappadiamond) April 17, 2017
@quickmuse Keep in mind, community is more or less challenging based on the campus (online, offline, rural, urban) #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@quickmuse @CBarrows I know that @UTAustin does! #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
As alumni, bring students in as interns. Schools need places for students to experiential learning. #Iloveinternships #ContentChat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
@SFerika I have an amazing work study – my goal with him is to give him opportunities he seeks. It workes great! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@etakappadiamond There is a trust factor with takeovers – but also guidelines. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@CBarrows @quickmuse I bet the real life online student conversations are your best focus group, unprompted 🙂 #contentchat
— Josephine Borrillo (@70mq) April 17, 2017
This is a good look at takeovers, btw: https://t.co/KdB59SDpU4 #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@SFerika If they would say hi without having their palm out seeking money could help their cause – with me at least. #ContentChat
— Javier Sanabria (@SanabriaJav) April 17, 2017
@SFerika If they would say hi without having their palm out seeking money could help their cause – with me at least. #ContentChat
— Javier Sanabria (@SanabriaJav) April 17, 2017
@70mq It’s true – hence – the value of social listening. I wish I could find the CASE study on it off the top of my head. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@SanabriaJav Right? Isn’t it nice when someone just says “hello” #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
Great point. Higher ed should create content that appeals at all stages of their “consumer journey,” from pre- to post-grad #ContentChat https://t.co/tyFrDypi0v
— Mallie Rust (@malliefe2o3) April 17, 2017
Truer words & so on. Opportunities vary based on geography, which can impact alumni-student engagements. #ContentChat https://t.co/EHQDUURDZ6
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017
@70mq @CBarrows Which is why you want a 20-year-old on staff. Someone who can get in there and know what’s really happening. #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
@SFerika A3: I think surveys is a great way. It may be time consuming but you’ll be able to find out their likes and dislikes. #ContentChat
— Shannon Willis (@etakappadiamond) April 17, 2017
@quickmuse Like I said, student teams/input are immensely valuable #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@ShannonRenee It can be more difficult to engage students/alumni from a commuter school for instance. #ContentChat
— Erika Heald (@SFerika) April 17, 2017
Q4: What are some trends you’ve seen in what’s working right now for higher ed content and social?
A4: As I mentioned, I’m seeing that #highered is starting to realize the value of social listening (finally) #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
A4: There’s also been an increase in true digital activations and interactive campaigns. I’d like to see it move beyond grad #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
A4: UGC content has and will continue to be the core for many content pieces in #highered (and that’s ok) #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
A4: Highlighting the people that make the university great is one higher-ed content trend I never get tired of. #ContentChat pic.twitter.com/NoZ6UOrljv
— Mallie Rust (@malliefe2o3) April 17, 2017
I don’t think it’s a trend yet – but I think looking at micro-influence is something that needs to start happening #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
I would note that folks like @jMcBee84 get the value of influence, so some in the space are #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
@CBarrows You might be interested in this project @_Continuum did with @artcenteredu: https://t.co/i4xCqEZ7yw #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
@CBarrows #UGC can even get folks more engaged in fundraising. Thinking of this UC Berkeley example: https://t.co/qyhIXYbdgZ #ContentChat
— Erika Heald (@SFerika) April 17, 2017
@CBarrows Hmmm… now I’m wondering about how influencer best practices might differ in this space. #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
@malliefe2o3 Look at the students who influence your community. Their voice matters! #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
@quickmuse @CBarrows @_Continuum @artcenteredu *meeting the students on their turf* interesting article #ContentChat
— Josephine Borrillo (@70mq) April 17, 2017
@SFerika There are a lot of tools out there – but it starts with LISTENING. Look at who’s engaging with you! #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
@SFerika If you take the time to look every once in a while, you’ll notice the students who people trust, care about. #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
I remember reading about virtual campus tours some time ago. Is that content still being used/created by colleges/universities? #contentchat
— Javier Sanabria (@SanabriaJav) April 17, 2017
@SFerika Also, who is supporting your content – reward them – give them the chance to contribute. #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
@SanabriaJav On the mobile side of things, this is happening to some extent. Students crave the real thing, though. #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
@SanabriaJav And often too many pictures/videos over overloaded w/ students. They want to put themselves in the photo/video #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
@CBarrows @SanabriaJav Agreed. Nothing beats being on campus and seeing the dorms+meeting students IRL. #ContentChat
— Erika Heald (@SFerika) April 17, 2017
@SFerika A4: Concepts are becoming more personal. Their commercials have been designed to spark deep emotion. #ContentChat
— Shannon Willis (@etakappadiamond) April 17, 2017
@quickmuse @SFerika @CBarrows Nope! They have smaller but more engaged following than say, Kim Kardashian. You sacrifice reach for quality engagement. #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
A4: Also a great chance to make the influencer feel VIP: school event tickets, all access content, field level passes etc #contentchat
— Steve Bitter (@stevebitter) April 17, 2017
@malliefe2o3 @quickmuse @SFerika In most cases – smaller influencers actually drive greater results 🙂 #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
@stevebitter Nailed it. With commencement, we make sure to feature key folks on the screen who use hashtag for the event #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
A4: Consistent voice is tough for many universities, especially when each college at the university has its own social media #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
Q5: What are some of the biggest gaps or challenges you see in higher ed content and social strategy?
A5: Far too many, unfortunately, aren’t give enough to flesh out truly amazing strategic campaigns #contentchat
— Chris Barrows (@CBarrows) April 17, 2017
A5: Strategy is an important word – but often gets pushed to the side in #highered because $ issues –
or lack of priority #contentchat— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A5: Until leaders in the industry (some are doing this) stand up and see the light – it will continue to be a challenge #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A5: Education, ironically, is what many who lead (VP and up) need to see the missed opportunities in content #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
I should note, time is a challenge for everyone – but there are some truly innovative teams out there in #highered! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A5: one of the biggest challenges IMO would be who owns social media in #highered #ContentChat https://t.co/DeLmtqCehk
— Josephine Borrillo (@70mq) April 17, 2017
@CBarrows Do you think this is due to many EDU comms departments being headed by “lifers”? Or another challenge? #ContentChat
— Erika Heald (@SFerika) April 17, 2017
@SFerika That’s part of it – but some universities are still facing “silo” issues too – which doesn’t help. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@SFerika I’m a big fan of what @bentleyu does – they really have an “agency” style to them #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@malliefe2o3 Ugh. Yes. The silos also make it difficult for students to find+engage with those communities. #ContentChat
— Erika Heald (@SFerika) April 17, 2017
@CBarrows @SFerika Want to get rid of silos? Be a silo-buster. Hire silo-busters. Protect silo-busters as they do their work. Make the change! #contentchat
— Ken Gordon (@quickmuse) April 17, 2017
I also can’t think of the first school to do it – but I’ve seen awesome uses of “custom gifs” to accepted students. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@quickmuse Easier said than done in this industry with the folks doing the hiring, but I agree #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@quickmuse I see this same siloed approach with #BigPharma #contentchat
— Josephine Borrillo (@70mq) April 17, 2017
@CBarrows Hard to do in many, many industries. But change starts with individuals who dare to make it happen. #contentchat Gotta be daring.
— Ken Gordon (@quickmuse) April 17, 2017
@quickmuse That’s what I’m trying to do – but I’m a small pea 😉 #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@70mq I’ve worked in a bunch of industries and have seen all kinds o’ silos. #contentchat Everyone thinks that they’re the only one.
— Ken Gordon (@quickmuse) April 17, 2017
I saw it regular silo in pro sports orgs of all places. I often found out about stuff afterwards or during. “DUDE!! TELL ME!!” #contentchat
— Steve Bitter (@stevebitter) April 17, 2017
Q6: What are some resources you recommend for higher ed institutions looking to improve their content and social strategies?
A6: A few recommendations to follow… @Snapchat_edu #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A6: Following the research that @CASEAdvance does is always smart. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@SFerika A6: Statistics of their university. This is a great tool to know and potentially understand your audience. #ContentChat
— Shannon Willis (@etakappadiamond) April 17, 2017
A6: Ruffalo Noel Levitz and Chegg both offer stellar research as well #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A6: Data collection/analysis is a way to speak the higher ed language. Harder to argue w/numbers than feelings. #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017
I’d also love if people would (cheap shoutout) consider checking out more on BUILDER https://t.co/MGNemwj0JY #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
Bottom line though – look at your data. If you’re a school and you don’t understand yourself – you’ll never produce great stuff #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
A6: One other nice blog is from @ecityinteract -> https://t.co/u49eTm1Ibe #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
@CBarrows Great content always comes back to the data… #ContentChat
— Erika Heald (@SFerika) April 17, 2017
A6: Seriously, there are too many resources to name – so please feel free to ping me personally too! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
If anyone is looking for a specific type of resource, please let me know. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
And if you’d like to learn more about the stuff happening in #highered, you’re more than welcome to join me at @eduwebconf #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017
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