We are currently working primarily with B2B technology and food-related startups on content marketing and social media strategy consulting projects. Erika additionally conducts social media and content marketing training sessions for PR agencies and marketing teams. Although we are based on the West Coast, we have worked with clients and collaborators across North America and in the UK.
Each consulting project is customized to meet the client’s needs, but typical engagements include:
Content marketing strategy development and execution
If you’re starting your content marketing efforts for the first time, we can work with you to define your content brand voice, create a comprehensive style guide to provide guidance to content creators, audit your existing content to identify opportunities for updating or repurposing, and develop editorial processes to keep your content marketing efforts on track and on schedule. If content marketing has been part of your mix for a while, we can help you identify and deploy tools to create a more efficient process, identify your top-performing content, refine your personas, and identify content gaps in your buyer’s journey.
Specific projects in this area typically include:
- Content brand voice definition
- Style guide creation
- Content inventories and audits
- Audience surveying
- Persona development
- Mapping content to the buyer’s journey
- Editorial calendar development
- Workflow process development and training
- Content marketing tool identification and deployment
Event marketing
An effective corporate event needs an integrated content and social media strategy to attract attendees to the event, keep them engaged at the event, and show next year’s attendees what they missed out on at the event. From customer marketing opportunities to on-site social media execution, we can help you create an integrated plan that drives attendance and conversation. Typical elements of our events marketing projects include:
- Event hashtag development and deployment across event communications and materials
- Event content and communications plan and execution
- Social media content plan and execution
- On-site live-tweeting
- Customer case study interview question development and live interviewing
- Post-event content repurposing plan and execution
Employee brand content strategy development
A strong employee brand can help attract the right candidates to your job openings, and reinforce your company culture. Typical employee brand content strategy development projects include:
- Employee brand voice definition and documentation
- Employee brand content strategy development
- Development of compelling company description and format for job descriptions
- Careers website content review and recommendations
Social media marketing strategy and execution
Your fans—and your detractors—are talking about you on social whether you’re actively engaging there or not. That’s why it’s important to identify the primary platforms your customers, prospects, and prospective employees are using and make sure you’re engaging appropriately. Our social media consulting projects include:
- Audit of brand and executive social media profiles
- Social media strategy development
- Employee social onboarding
- Executive social media coaching
- Identifying influencer, customer, and partner engagement opportunities
Training
Erika is available for small group and 1:1 training sessions on the following topics:
- Content curation
- Getting started with content marketing
- Building your content marketing team
- Content marketing and social media for PR and marketing agencies
- Content marketing and social media for solopreneurs
- Social listening
- Employee social media brand advocacy
- How to structure and grow an executive thought leadership program
Bylined content
Erika frequently works with brands to create blogs, e-books, webinars, and other content under her byline on employer branding, content marketing, customer experience, start-up marketing, and social media topics. She is also interested in guesting on podcasts and co-hosting webinars on these topics.
If you’re interested in working with us on a project, contact us using the form below.