Content That Drives Growth
We help B2B technology and specialty food brands define and implement content strategies that drive lead generation and customer loyalty by creating compelling, shareable, targeted content.
Erika Heald Marketing Consulting
Content marketing that drives business results
Erika Heald Marketing Consulting
No more random acts of content!
Training that Inspires
Whether it’s getting your employee brand ambassador program off the ground or giving the content marketing team an overview of content curation and social listening best practices, our virtual training programs are tailored to your unique industry and business challenges.
Influencer Content that engages
Our founder, Erika Heald, works with marketing technology brands to create blogs, e-books, webinars and other content under her byline on a range of marketing topics including content marketing, brand ambassador and influencer programs, and social media. She’s also a frequent webinar and conference speaker on these topics.
Take your content marketing to the next level
Content Strategy
We'll work with you to define your content brand voice, create a comprehensive style guide, audit your existing content to identify opportunities, and develop editorial processes to keep your content marketing efforts on track and on schedule.
Executive Thought Leadership
We'll help you define a thought leadership strategy tailored to your executive team's strengths, and work with them 1:1 to create content in their voice
Editorial Planning and Content Creation
We'll help you identify and deploy tools to create a more efficient process, identify your top performing content, refine your personas, and identify content gaps in your buyer’s journey.
Event Marketing
We collaborate with you to create an integrated content and social media strategy to attract attendees to your event, keep them engaged, and show next year’s attendees what they missed out on.