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Sharing My Passion for Baking Through Erika's Gluten-free Kitchen

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A few months ago, I ran into the ever-inspiring Joe Pulizzi at a conference. After our conversation, I reflected on the fact that I'd spent the past two years incredibly focused on creating awesome content for my in-house and external clients at the expense of writing for myself.

Both agency life and start-up life can be all-consuming. And if I'm spending the bulk of my work hours creating content, especially if it's highly involved, B2B content, which it often is, I don't have the time or creative juices leftover at the end of the day to spend time on my personal writing projects. Hence this blog being woefully neglected, as was my World of Warcraft blog. Heck, I didn't even get around to chronicling our holiday Rhine River cruise!

But talking to Joe, and later, reading this article on the benefits of passion projects, made me prioritize getting back on track with my own writing, starting with this blog.

I also decided to put some time into a more personal passion project, Erika's Gluten-free Kitchen. This new blog is a place where I can capture what I've learned and how I'm progressing in my pursuit of creating tasty yet low-FODMAP food for our family, and learning how to bake without gluten (which is a challenge, even as an experienced and enthusiastic home baker!)

The final part of that pursuing my passion puzzle is raising my hand to host the weekly #ContentChat, Mondays at 12 noon Pacific/ 3:00 p.m. Eastern. It's been so much fun combining my passions for twitter, content marketing, and professional development into one fun project. I hope you stop by and take part in a future Content Chat.

So that's my mid-year update. What are YOU doing to follow your passion? I want to hear about it!


Highlights from the iFabbo 2013 Social Media Conference

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I had a blast spending yesterday at the iFabbo Social Media Conference (disclosure: I was comped attendance at the event).

A more formal summary of some of the interesting things I learned will be here shortly. Until then, here's my Storify wrap-up of the twitter highlights from the event, after the jump. Enjoy!

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