I’ve been to a ton of conferences, and although I’ve seen some nice swag bags in my day (not Oscars nominee level nice, mind you), nothing has compared to the goodie bag pictured above, which came from the iFabbo social media conference last weekend. (Disclosure: I received a comped invite and took home all the swag you see above.)
Unlike your typical conference goodie bag, which is often overrun with corporate branded tchotchkes no one wants), this bag was chock full of products the attendees (beauty, fashion and lifestyle bloggers) would be excited to use and talk about with their networks. In other words, it was an event goodie bag that made sense!
Stowing all these beautifying potions in my medicine cabinet got me to thinking about the how frequently goodie bag sponsorship ends up being a bit of a missed opportunity for marketers, and how to turn that around in a few simple steps:
1) understand your audience.
2) provide them with a product or service trial or indispensable item.
3) give them a way to continue the dialogue with you.