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August 29 Content Chat Recap: The PESO Model and the Importance of Content in PR

Gini 1

The PESO Model and the Importance of Content in PR

This week, #ContentChat was joined by Gini Dietrich, CEO of Arment Dietrich and founder of spinsucks.com, who discussed the PESO model and the importance of content in public relations.

Q1: First things first @ginidietrich: What is the PESO model and why did you create it?

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