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November 14 Content Chat Recap: How to Build Measurement Into Your Content Planning Process

Shonali Twitter #ContentChat
How to Build Measurement Into Your Content Planning Process

This week #ContentChat was joined by Shonali Burke (@shonali), who shared her tips for building measurement into your content planning process. We kicked the chat off with a quick poll to see how many of our participants had started on their 2017 content planning:

Q1: Why should we be thinking about measurement when planning our content?

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