"I'm a marketer, not a lawyer!" Avoiding common content pitfalls
Many content marketers are struggling with creating content that involves the inclusion of community members and influencers, without getting them into legal hot water. This week #ContentChat was joined by Kerry O'Shea Gorgone (@kerrygorgone) to discuss how to avoid common legal and ethical content missteps.
Q1: How can I make sure my brand is ethically creating and curating content?
A1: Transparency is key. Any content that is not your own needs to be noted and linked to. #ContentChat— Andrew Pelletier (@Andrew7000) October 24, 2016
A1: Know what's okay and what's not. You can't steal content from others and if you cite someone, give credit. #ContentChat— Express Writers (@ExpWriters) October 24, 2016
A1a: Always reference sources if they are not original #contentchat— Nichole Muller (@muller_nichole) October 24, 2016
A1) Citing sources is also crucial. If you didn't say it, give credit. It works to your advantage to share info! #ContentChat— Jason Schemmel (@JasonSchemmel) October 24, 2016
A1 Don't buy into the startup mantra of "seek forgiveness, not permission" when it comes to content. Ask FIRST. #contentchat— Erika Heald (@SFerika) October 24, 2016
A1 Understand that different cultures view content creation differently, some in Europe view curation as stealing for example #contentchat— Mack Collier (@MackCollier) October 24, 2016
A1 People look to the INTERNET for models of writing. Folks: look to books. Look to legit storytellers. Aim. Much. Higher. #contentchat— Ken Gordon (@quickmuse) October 24, 2016