2 posts categorized "Influencer Marketing" Feed

October 24 Content Chat Recap: "I'm a marketer, not a lawyer!" Avoiding common content pitfalls

  Kerry O'Shea Gorgone Twitter #ContentChat

"I'm a marketer, not a lawyer!" Avoiding common content pitfalls

Many content marketers are struggling with creating content that involves the inclusion of community members and influencers, without getting them into legal hot water. This week #ContentChat was joined by Kerry O'Shea Gorgone (@kerrygorgone) to discuss how to avoid common legal and ethical content missteps. 

Q1: How can I make sure my brand is ethically creating and curating content?

 

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October 17 Content Chat Recap: Building Your Audience with Influencer Content

Copy of 2 guest Twitter template for #ContentChat

Building Your Audience with Influencer Content

This week, we approached influencer content creation from two POVs from the same team—the social media side as represented by Jordan Feise (@jfeiseee) and the content marketer side as represented by Tatiana Beale (@TatianaBeale). Before we dive into the questions, let's start with a definition of an influencer, since this came up at the start of the chat.

Q1: Why should you involve influencers in your marketing?

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