Removing the Fear From Community Crowdsourced Content
ContentChat celebrated Halloween this year by helping our community face on of its biggest fears: user-generated content. We were joined by experienced community manager Brandie McCallum (@lttlewys) for a lively discussion on removing the fear from community-crowdsourced content.
Q1: Why are so many brands afraid to solicit community-created content?
A1. People are afraid of what their community will send. That it won’t be on message or negative. And they will lose the convo #ContentChat— Brandie McCallum (@lttlewys) October 31, 2016
A1: One reason is probably logistics. They don't have the resources to manage community-created content #contentchat— Spin Sucks (@SpinSucks) October 31, 2016
A1 I think brands fear lack of control as has been cited and have seen too many community content creation experiments backfire #contentchat— Derek Pillie (@dpillie) October 31, 2016
A1 Organizations often cringe at the idea of loosening the social media reigns & losing control of brand image! #contentchat— Kathy Kopacz MS (@kkopacz1) October 31, 2016
A1 Difficult to maintain the right brand messaging if you've got strangers creating content for you. #contentchat— Josephine Hardy (@JosieMHardy) October 31, 2016
A1 Lots of effort for content to be "on-brand" are required (sometimes), lack of true subject matter experts in the community #contentchat— Phil Siarri (@philsiarri) October 31, 2016
A1 Brands are risk averse. If you're not an authentic, honest brand, you're right it is a risk. #contentchat— Maureen Jann (@MaureenOnPoint) October 31, 2016
A1. Loss of control definitely huge, even if you’re for taking smart risks for your brand. Can’t help but worry! #ContentChat— Sarah A. Parker (@SparkerWorks) October 31, 2016
A1 They fear the chaos of the crowd, and so grip the steering wheel tighter and tighter until it starts to shake a little. #ContentChat— Ken Gordon (@quickmuse) October 31, 2016
A1: Brands like to have control of how they are viewed. When they hand the control over to comm., they fear what will happen. #contentchat— Erica Hayton (@erica_hayton) October 31, 2016
If brands are afraid to engage community in content creation, that means there's an opportunity for another brand to step in. #contentchat— Northcutt (@northcuttHQ) October 31, 2016