3 posts categorized "Content Curation" Feed

October 31 Content Chat Recap: Removing the Fear From Community-Crowdsourced Content

Brandie #ContentChat twitter

Removing the Fear From Community Crowdsourced Content

ContentChat celebrated Halloween this year by helping our community face on of its biggest fears: user-generated content. We were joined by experienced community manager Brandie McCallum (@lttlewys) for a lively discussion on removing the fear from community-crowdsourced content.

Q1: Why are so many brands afraid to solicit community-created content?

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October 24 Content Chat Recap: "I'm a marketer, not a lawyer!" Avoiding common content pitfalls

  Kerry O'Shea Gorgone Twitter #ContentChat

"I'm a marketer, not a lawyer!" Avoiding common content pitfalls

Many content marketers are struggling with creating content that involves the inclusion of community members and influencers, without getting them into legal hot water. This week #ContentChat was joined by Kerry O'Shea Gorgone (@kerrygorgone) to discuss how to avoid common legal and ethical content missteps. 

Q1: How can I make sure my brand is ethically creating and curating content?

 

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Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process

Content Curation Process

Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. Which is why you need a content creation road map. This starts by defining your content curation objectives, mapping them against the appropriate curation tools, planning what to do with that content after it’s curated, and measuring your curated content’s effectiveness and using that data to refine your process.

Defining Your Content Curation Road Map

For a lot of people, their content curation process is something along the lines of logging into their computer first thing, scanning their social media channels, sharing a few items, and wondering where the past 2 hours went.

That’s not a process.  This is a process:

  • Find relevant content
  • Organize your curated content
  • Share the content in the right channels and content vehicles

To break it down even further, my content curation process looks like this:

  1. Define objectives
  2. ID appropriate curation tools
  3. Decide what to do with that content after it’s curated
  4. Measure the content’s effectiveness
  5. Refine the process

 

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