31 posts categorized "Content Chat" Feed

December 12 Content Chat Recap—Decoding the Top Secret Communications Formula: Content + Conversation = Community

Ken Twitter #ContentChat
Decoding the Top Secret Communications Formula: Content + Conversation = Community

This week #ContentChat was joined by chat regular Ken Gorden (@quickmuse) who shared why content and conversation are the keys to building a vibrant online—and offline—community. Not surprisingly, this chat featured a lot of conversation and resulted in a really long—and meaty—recap.

Q1: How do you define community?

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December 5 Content Chat Recap: 2017 Content Planning for Solopreneurs and SMBs

Berrak Twitter #ContentChat

2017 Content Planning for Solopreneurs and SMBs

This week, #ContentChat welcomed content marketing consultant Berrak Sarikaya sharing her tips for creating effective content plans for solopreneurs and owners of small and medium-size businesses (SMBs). 

Q1. Why do SMB owners and solopreneurs need a content plan? Doesn't it take more time than it's worth?

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November 28 Content Chat Recap: Taking a Data-driven Approach to Your Content Planning Process

Allen Twitter #ContentChat

Taking a Data-driven Approach to Your Content Planning Process

This week we were joined by Allen Gannett, CEO of TrackMaven, who shared his perspectives on how to use data insights in your content marketing planning process. 

Q1: Why is it important to take a data-driven approach to your content planning?

 

 

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November 21 Content Chat Recap: Getting Started with Intelligent Content

Carrie Hane #ContentChat twitter

Getting Started with Intelligent Content

This week #ContentChat was joined by Carrie Hane (@carriehd) for a conversation around getting started with intelligent content.

Q1: What is intelligent content? 

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November 14 Content Chat Recap: How to Build Measurement Into Your Content Planning Process

Shonali Twitter #ContentChat
How to Build Measurement Into Your Content Planning Process

This week #ContentChat was joined by Shonali Burke (@shonali), who shared her tips for building measurement into your content planning process. We kicked the chat off with a quick poll to see how many of our participants had started on their 2017 content planning:

Q1: Why should we be thinking about measurement when planning our content?

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November 7 Content Chat Recap: Writing Audience-Friendly Content to Boost Your Online Engagement

Rachel Moffett #ContentChat twitter

Writing Audience-Friendly Content to Boost Your Online Engagement

This week #ContentChat was joined byRachel Moffett  (@redheadrachel) from Express Writers who shared her tips for creating audience-friendly content.

Q1: How do you define audience-friendly content, and why is it important?

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October 31 Content Chat Recap: Removing the Fear From Community-Crowdsourced Content

Brandie #ContentChat twitter

Removing the Fear From Community Crowdsourced Content

ContentChat celebrated Halloween this year by helping our community face on of its biggest fears: user-generated content. We were joined by experienced community manager Brandie McCallum (@lttlewys) for a lively discussion on removing the fear from community-crowdsourced content.

Q1: Why are so many brands afraid to solicit community-created content?

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October 24 Content Chat Recap: "I'm a marketer, not a lawyer!" Avoiding common content pitfalls

  Kerry O'Shea Gorgone Twitter #ContentChat

"I'm a marketer, not a lawyer!" Avoiding common content pitfalls

Many content marketers are struggling with creating content that involves the inclusion of community members and influencers, without getting them into legal hot water. This week #ContentChat was joined by Kerry O'Shea Gorgone (@kerrygorgone) to discuss how to avoid common legal and ethical content missteps. 

Q1: How can I make sure my brand is ethically creating and curating content?

 

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October 17 Content Chat Recap: Building Your Audience with Influencer Content

Copy of 2 guest Twitter template for #ContentChat

Building Your Audience with Influencer Content

This week, we approached influencer content creation from two POVs from the same team—the social media side as represented by Jordan Feise (@jfeiseee) and the content marketer side as represented by Tatiana Beale (@TatianaBeale). Before we dive into the questions, let's start with a definition of an influencer, since this came up at the start of the chat.

Q1: Why should you involve influencers in your marketing?

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October 10 Content Chat Recap: Buyer Personas + Journey Maps: B2B Marketing Gets Personal

Ardath #ContentChat Twitter1

Buyer Personas + Journey Maps: B2B Marketing Gets Personal

This week #ContentChat was joined by Ardath Albee (@ardath421) for a lively discussion on how buyer personas and customer journey maps can help marketers create more compelling and personal marketing experiences.

Q1: What are buyer personas?

 

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