27 posts categorized "Content Chat" Feed

November 14 Content Chat Recap: How to Build Measurement Into Your Content Planning Process

Shonali Twitter #ContentChat
How to Build Measurement Into Your Content Planning Process

This week #ContentChat was joined by Shonali Burke (@shonali), who shared her tips for building measurement into your content planning process. We kicked the chat off with a quick poll to see how many of our participants had started on their 2017 content planning:

Q1: Why should we be thinking about measurement when planning our content?

Continue reading "November 14 Content Chat Recap: How to Build Measurement Into Your Content Planning Process" »


November 7 Content Chat Recap: Writing Audience-Friendly Content to Boost Your Online Engagement

Rachel Moffett #ContentChat twitter

Writing Audience-Friendly Content to Boost Your Online Engagement

This week #ContentChat was joined byRachel Moffett  (@redheadrachel) from Express Writers who shared her tips for creating audience-friendly content.

Q1: How do you define audience-friendly content, and why is it important?

Continue reading "November 7 Content Chat Recap: Writing Audience-Friendly Content to Boost Your Online Engagement" »


October 31 Content Chat Recap: Removing the Fear From Community-Crowdsourced Content

Brandie #ContentChat twitter

Removing the Fear From Community Crowdsourced Content

ContentChat celebrated Halloween this year by helping our community face on of its biggest fears: user-generated content. We were joined by experienced community manager Brandie McCallum (@lttlewys) for a lively discussion on removing the fear from community-crowdsourced content.

Q1: Why are so many brands afraid to solicit community-created content?

Continue reading "October 31 Content Chat Recap: Removing the Fear From Community-Crowdsourced Content" »


October 24 Content Chat Recap: "I'm a marketer, not a lawyer!" Avoiding common content pitfalls

  Kerry O'Shea Gorgone Twitter #ContentChat

"I'm a marketer, not a lawyer!" Avoiding common content pitfalls

Many content marketers are struggling with creating content that involves the inclusion of community members and influencers, without getting them into legal hot water. This week #ContentChat was joined by Kerry O'Shea Gorgone (@kerrygorgone) to discuss how to avoid common legal and ethical content missteps. 

Q1: How can I make sure my brand is ethically creating and curating content?

 

Continue reading "October 24 Content Chat Recap: "I'm a marketer, not a lawyer!" Avoiding common content pitfalls" »


October 17 Content Chat Recap: Building Your Audience with Influencer Content

Copy of 2 guest Twitter template for #ContentChat

Building Your Audience with Influencer Content

This week, we approached influencer content creation from two POVs from the same team—the social media side as represented by Jordan Feise (@jfeiseee) and the content marketer side as represented by Tatiana Beale (@TatianaBeale). Before we dive into the questions, let's start with a definition of an influencer, since this came up at the start of the chat.

Q1: Why should you involve influencers in your marketing?

Continue reading "October 17 Content Chat Recap: Building Your Audience with Influencer Content" »


October 10 Content Chat Recap: Buyer Personas + Journey Maps: B2B Marketing Gets Personal

Ardath #ContentChat Twitter1

Buyer Personas + Journey Maps: B2B Marketing Gets Personal

This week #ContentChat was joined by Ardath Albee (@ardath421) for a lively discussion on how buyer personas and customer journey maps can help marketers create more compelling and personal marketing experiences.

Q1: What are buyer personas?

 

Continue reading "October 10 Content Chat Recap: Buyer Personas + Journey Maps: B2B Marketing Gets Personal" »


October 3 Content Chat Recap: Slow Marketing: How to Deliver Faster Results by Slowing Down

Ann1

 Slow Marketing: How to Deliver Faster Results by Slowing Down

After hearing Ann Handley introduce the idea of slow marketing at Content Marketing World in September, I asked her to stop by #ContentChat and share the idea with our community. If you're intrigued by what you see here, Ann's shared more on the topic in posts for MarketingProfs and IBM. I'm expecting we'll hear even more about it at the MarketingProfs B2B Forum conference in a few weeks. If you're going to be there, drop me a line so we can meet up!

Q1: Is quality over quantity something you strive for when it comes to content?

Continue reading "October 3 Content Chat Recap: Slow Marketing: How to Deliver Faster Results by Slowing Down" »


September 12 Content Chat Recap: Using Content to Improve SEO

Andy1

Using Content to Improve SEO

This week we were joined by Andy Crestodina (@crestodina), Co-Founder and Strategic Director of Orbit Media Studios. An SEO pro hot off a highly rated Content Marketing World keynote, Andy shared his expertise on how to improve your SEO through content. Read on for an hour-long master class in creating SEO-optimized content the right way.

Q1: What is SEO and why should #content marketers and bloggers care about it?

 

Continue reading "September 12 Content Chat Recap: Using Content to Improve SEO" »


August 29 Content Chat Recap: The PESO Model and the Importance of Content in PR

Gini 1

The PESO Model and the Importance of Content in PR

This week, #ContentChat was joined by Gini Dietrich, CEO of Arment Dietrich and founder of spinsucks.com, who discussed the PESO model and the importance of content in public relations.

Q1: First things first @ginidietrich: What is the PESO model and why did you create it?

Continue reading "August 29 Content Chat Recap: The PESO Model and the Importance of Content in PR" »


August 15 Content Chat Recap: Content creation tips and resources

1

August 15 #ContentChat Recap: Content creation tips and resources

This week, #ContentChat was joined by chat regular Maureen Jann (@Maureenonpoint) who shared her tips for creative content creation.

Q1: What is your biggest roadblock when it comes to creative content creation? 

Continue reading "August 15 Content Chat Recap: Content creation tips and resources" »