November 21 Content Chat Recap: Getting Started with Intelligent Content
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November 28 Content Chat Recap: Taking a Data-driven Approach to Your Content Planning Process

Allen Twitter #ContentChat

Taking a Data-driven Approach to Your Content Planning Process

This week we were joined by Allen Gannett, CEO of TrackMaven, who shared his perspectives on how to use data insights in your content marketing planning process. 

Q1: Why is it important to take a data-driven approach to your content planning?

 

 

Q2: What data should marketers be collecting and be looking at to inform their 2017 content planning?

Q3: How do you move from reviewing data into applying insights from that data to your planning?

Q4: What are some examples of content objectives derived from relevant data insights?

Q5: What are the primary roadblocks content marketers face when attempting to move to a data-driven content planning process?

Q6: What are some tools and resources for content marketers looking to take a data-driven approach to their content planning? 

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