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November 21 Content Chat Recap: Getting Started with Intelligent Content

November 14 Content Chat Recap: How to Build Measurement Into Your Content Planning Process

Shonali Twitter #ContentChat
How to Build Measurement Into Your Content Planning Process

This week #ContentChat was joined by Shonali Burke (@shonali), who shared her tips for building measurement into your content planning process. We kicked the chat off with a quick poll to see how many of our participants had started on their 2017 content planning:

Q1: Why should we be thinking about measurement when planning our content?

Q2: What steps should we take to build measurement into our content planning?


 Q3: How can we map the right metrics to our content objectives?

Q4: What are some examples of content objectives paired with relevant metrics?

Q5: What if our content doesn't measure up? How do we apply our data to improve our content?

Q6: What are some tools and resources that help with content planning and measurement?

Q7: What are your favorite dashboard tools or templates for presenting content results? 


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