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October 31 Content Chat Recap: Removing the Fear From Community-Crowdsourced Content

Brandie #ContentChat twitter

Removing the Fear From Community Crowdsourced Content

ContentChat celebrated Halloween this year by helping our community face on of its biggest fears: user-generated content. We were joined by experienced community manager Brandie McCallum (@lttlewys) for a lively discussion on removing the fear from community-crowdsourced content.

Q1: Why are so many brands afraid to solicit community-created content?

Q2: How can you help your management team get over their fears of crowdsourcing content?

Q3: What are your tips for soliciting on-brand and on-topic content from brand fans?

Q4: What do you do if your call for content results in negative content and commentary?

Q5: What are the best ways to recognize and credit community members who create brand-supporting content?

Q6: What are some examples of brands that have missed an opportunity in embracing fan-created content?

Q7: What brands are doing a good job in involving their community in content creation?

Q8: What are some tools to help with the crowdsourcing and rights-management aspects of crowdsourced content? 


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