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October 24 Content Chat Recap: "I'm a marketer, not a lawyer!" Avoiding common content pitfalls

  Kerry O'Shea Gorgone Twitter #ContentChat

"I'm a marketer, not a lawyer!" Avoiding common content pitfalls

Many content marketers are struggling with creating content that involves the inclusion of community members and influencers, without getting them into legal hot water. This week #ContentChat was joined by Kerry O'Shea Gorgone (@kerrygorgone) to discuss how to avoid common legal and ethical content missteps. 

Q1: How can I make sure my brand is ethically creating and curating content?


Q2: What are some of the most common content creation and curation missteps you see brands making?

Q3: Many brands are struggling with understanding and enforcing FTC guidance. Do you have a cheatsheet or tips to share?

Q4: Content creators are also struggling to comply w/FTC guidance, especially with affiliate links. What are the must-dos?

Q5: Should brands have a standard disclosure that they ask bloggers to use when posting sponsored content?

Q6: What are some examples of brands doing a good job with FTC disclosure and ethical content creation?

Q7: What are some tools and resources to help ensure lawful and ethical content creation and curation?

Q8: Are there and legal changes coming in 2017 that will impact content creation and curation? 

Join us for #ContentChat Mondays at 12 noon Pacific / 3:00 p.m. Eastern. 


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