October 10 Content Chat Recap: Buyer Personas + Journey Maps: B2B Marketing Gets Personal
October 24 Content Chat Recap: "I'm a marketer, not a lawyer!" Avoiding common content pitfalls

October 17 Content Chat Recap: Building Your Audience with Influencer Content

Copy of 2 guest Twitter template for #ContentChat

Building Your Audience with Influencer Content

This week, we approached influencer content creation from two POVs from the same team—the social media side as represented by Jordan Feise (@jfeiseee) and the content marketer side as represented by Tatiana Beale (@TatianaBeale). Before we dive into the questions, let's start with a definition of an influencer, since this came up at the start of the chat.

Q1: Why should you involve influencers in your marketing?

Q2: How do you identify potential influencers to work with on content?

Q3: When should we expect to be paying influencers for working with us on content?

Q4: How can we involve influencers in our content creation and distribution?

Q5: What are some ways in addition to $ to recognize influencers for their content participation?

Q6: What are some examples of some effective brand influencer content collaborations?

Q7: What are some influencer content creation and promotion resources you recommend?


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