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October 10 Content Chat Recap: Buyer Personas + Journey Maps: B2B Marketing Gets Personal

Ardath #ContentChat Twitter1

Buyer Personas + Journey Maps: B2B Marketing Gets Personal

This week #ContentChat was joined by Ardath Albee (@ardath421) for a lively discussion on how buyer personas and customer journey maps can help marketers create more compelling and personal marketing experiences.

Q1: What are buyer personas?


Q2: Why do I need buyer personas?

Q3: How do I create buyer personas?

Q4: How do buyer personas interact with buyer's journey maps?

Q5: B2B marketing is about marketing to other companies, not consumers—so why is it important to get personal?

Q6: What are some examples of #B2B companies embracing and excelling at personalized marketing?

Q7: What tools and resources do you recommend for getting started with creating buyer personas and journey maps? 


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