August 22 Content Chat Recap: How to create account based marketing content that drives revenue growth
September 12 Content Chat Recap: Using Content to Improve SEO

August 29 Content Chat Recap: The PESO Model and the Importance of Content in PR

Gini 1

The PESO Model and the Importance of Content in PR

This week, #ContentChat was joined by Gini Dietrich, CEO of Arment Dietrich and founder of, who discussed the PESO model and the importance of content in public relations.

Q1: First things first @ginidietrich: What is the PESO model and why did you create it?

Q2: Why is #content important for #PR? 

Q3: What role does #mediarelations play in PR's content program?

Q4: Why should PR care about generating leads and measuring ROI?

Q5: Where does executive thought leadership fit into all this?

Q6: How do I know what topics I should focus on with my PR content?

Q7: What are your must-have tools for smart PR content creation? 

For those of you who want to learn more about using the PESO model to improve and integrate your PR and content marketing efforts, check out these PESO resources Gini shared with  #ContentChat attendees, and her recap of the chat. To see more of the conversation between the chat attendees, check out the full chat recap Storify.


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