August 1 Content Chat Recap: Using the Content Inc. model for SMBs and Start-ups
August 15 Content Chat Recap: Content creation tips and resources

August 8 Content Chat Recap: Encouraging Employee Brand Advocates


Hannah Kovacs (@hkovs) from Post Beyond joined #ContentChat to share her tips for encouraging employee brand advocacy. Here are the highlights:


#ContentChat Recap: Encouraging Employee Brand Advocates

Q1: How do you define employee brand advocacy?


Q2: Why is employee brand advocacy important?

Q3: What are the key elements to an employee advocacy plan?

Q4: What have you found to be the best ways to encourage employees to become brand advocates?

Q5: What are some potential pitfalls of encouraging employees to be brand advocates?

Q6: What should employee social media guidelines include to encourage brand advocacy while protecting the brand?

Q7: What are some examples of brands with active employee brand advocacy programs? 

For more of the conversation, check out the full recap on Storify. And if you have an employee advocacy program overview or social media guidelines you'd be willing to share, let me know in a comment!


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