August 15 Content Chat Recap: Content creation tips and resources
August 29 Content Chat Recap: The PESO Model and the Importance of Content in PR

August 22 Content Chat Recap: How to create account based marketing content that drives revenue growth


How to Create Account Based Marketing Content That Drives Revenue Growth

Last week, Matt Benati, CEO of Lead Gnome, joined #ContentChat to talk about how to create account based marketing (ABM) content that drives revenue growth.

Q1: What is account based marketing (ABM)? How does it differ from inbound marketing?

Q2: Why are so many #B2B startups switching to an ABM approach? What are its key benefits? 

Q3: What types of content are needed for successful account based marketing? 

Q4: What are the key elements of an account-based marketing content nurture campaign?

Q5: Who are key members of a successful ABM content team and why? 

Q6: What companies are doing a great job of account based marketing? 

Q7: What tools or resources do you recommend for marketers just getting started with account based marketing? 

For more insights into making account based marketing content work harder, check out the full Storify recap of the chat.


Feed You can follow this conversation by subscribing to the comment feed for this post.

Carmen Hill

Great chat, Erika. This one's a keeper.

erika heald

Thanks Carmen! I think everyone who attended (myself included) learned a ton.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)