August 15 Content Chat Recap: Content creation tips and resources
August 29 Content Chat Recap: The PESO Model and the Importance of Content in PR

August 22 Content Chat Recap: How to create account based marketing content that drives revenue growth

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How to Create Account Based Marketing Content That Drives Revenue Growth

Last week, Matt Benati, CEO of Lead Gnome, joined #ContentChat to talk about how to create account based marketing (ABM) content that drives revenue growth.

Q1: What is account based marketing (ABM)? How does it differ from inbound marketing?

Q2: Why are so many #B2B startups switching to an ABM approach? What are its key benefits? 

Q3: What types of content are needed for successful account based marketing? 

Q4: What are the key elements of an account-based marketing content nurture campaign?

Q5: Who are key members of a successful ABM content team and why? 

Q6: What companies are doing a great job of account based marketing? 

Q7: What tools or resources do you recommend for marketers just getting started with account based marketing? 

For more insights into making account based marketing content work harder, check out the full Storify recap of the chat.

Comments

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Carmen Hill

Great chat, Erika. This one's a keeper.

erika heald

Thanks Carmen! I think everyone who attended (myself included) learned a ton.

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