August 15 Content Chat Recap: Content creation tips and resources

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August 15 #ContentChat Recap: Content creation tips and resources

This week, #ContentChat was joined by chat regular Maureen Jann (@Maureenonpoint) who shared her tips for creative content creation.

Q1: What is your biggest roadblock when it comes to creative content creation? 

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August 8 Content Chat Recap: Encouraging Employee Brand Advocates

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Hannah Kovacs (@hkovs) from Post Beyond joined #ContentChat to share her tips for encouraging employee brand advocacy. Here are the highlights:

 

#ContentChat Recap: Encouraging Employee Brand Advocates

Q1: How do you define employee brand advocacy?

 

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Building Your Content Curation Road Map: 5 Steps to a More Efficient Content Curation Process

Content Curation Process

Content curation can become a time suck, resulting in content that’s shared on social but not otherwise leveraged by your content marketing plan. Which is why you need a content creation road map. This starts by defining your content curation objectives, mapping them against the appropriate curation tools, planning what to do with that content after it’s curated, and measuring your curated content’s effectiveness and using that data to refine your process.

Defining Your Content Curation Road Map

For a lot of people, their content curation process is something along the lines of logging into their computer first thing, scanning their social media channels, sharing a few items, and wondering where the past 2 hours went.

That’s not a process.  This is a process:

  • Find relevant content
  • Organize your curated content
  • Share the content in the right channels and content vehicles

To break it down even further, my content curation process looks like this:

  1. Define objectives
  2. ID appropriate curation tools
  3. Decide what to do with that content after it’s curated
  4. Measure the content’s effectiveness
  5. Refine the process

 

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