August 22 Content Chat Recap: How to create account based marketing content that drives revenue growth
How to Create Account Based Marketing Content That Drives Revenue Growth
Q1: What is account based marketing (ABM)? How does it differ from inbound marketing?
A1. My understanding of it: knowing your customers at a *personal* level, not a persona level. #contentchat— Andy McIlwain (@andymci) August 22, 2016
A1. Account-based marketing allows you to differentiate content/messaging for relevance to specific orgs & people w/in them. #ContentChat— Carmen Hill (@carmenhill) August 22, 2016