From the opening keynote where Michael Stelzner previewed stats from forthcoming research to the closing session with Steve Farber on leadership, the first day of Social Media Marketing World rocked.
Starting with that keynote, networking was center stage. Recognizing that many folks struggle with effective networking, the opening session got everyone up and talking to new people, and gave great examples of questions to help attendees quickly connect in a more meaningful way than asking "What do you do?"
New Social Media Marketing Research
Although we didn't get a copy of the latest Social Media Examiner survey results to take home, Stelzner did give us a peek at some of the key themes, which influenced how the conference clustered session tracks. Key findings that were shared include:
- Top benefits of social media are increased exposure and increased web traffic
- 70% of marketers plan to increase their use of visual content this year
- However, 58% say written content is their most important type of content.
- Podcasts ID'd as an untapped tool for building brand fanatics. Expecting to see surge in podcast listening as Apple Play and other car + smartphone interfaces become more ubiquitous over the next year.
How to Get Involved with Social Media Examiner and Next Year's Conference
Before Stelzner let us loose to dive into more networking and education sessions, he also went over the below slide, which details who to talk to on site at the conference if you're interested in getting involved with their blog or next year's conference. Why don't more conferences do this??
I hope the Social Media Marketing World crew writes a blog post that walks through their housekeeping slides. Unlike the often bland slides that rotate onscreen before general sessions at other conferences, these were actually full of interesting and useful information. Definitely gave me ideas to share and put to use on my future special events projects.