Using Content to Improve SEO
This week we were joined by Andy Crestodina (@crestodina), Co-Founder and Strategic Director of Orbit Media Studios. An SEO pro hot off a highly rated Content Marketing World keynote, Andy shared his expertise on how to improve your SEO through content. Read on for an hour-long master class in creating SEO-optimized content the right way.
Q1: What is SEO and why should #content marketers and bloggers care about it?
A1: SEO refers to Search Engine Optimization & bloggers should care because it's what helps direct people to your site! #contentchat— MioDatos (@MioDatos) September 12, 2016
A1: SEO is about the content you create reflecting the language and search habits of your audience/customers online #contentchat— joel m harrison (@joelmharrison) September 12, 2016
A1: If you aren't keeping an eye on search rankings you're writing for nothing. Make your words work. It's content currency. #ContentChat— Jeff Reno(e) (@Renoe) September 12, 2016
A1: Every page has the chance to catch traffic, like a sail catches wind. Google ranks webpages, not websites. #contentchat— Andy Crestodina (@crestodina) September 12, 2016