September 12 Content Chat Recap: Using Content to Improve SEO

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Using Content to Improve SEO

This week we were joined by Andy Crestodina (@crestodina), Co-Founder and Strategic Director of Orbit Media Studios. An SEO pro hot off a highly rated Content Marketing World keynote, Andy shared his expertise on how to improve your SEO through content. Read on for an hour-long master class in creating SEO-optimized content the right way.

Q1: What is SEO and why should #content marketers and bloggers care about it?

 

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August 29 Content Chat Recap: The PESO Model and the Importance of Content in PR

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The PESO Model and the Importance of Content in PR

This week, #ContentChat was joined by Gini Dietrich, CEO of Arment Dietrich and founder of spinsucks.com, who discussed the PESO model and the importance of content in public relations.

Q1: First things first @ginidietrich: What is the PESO model and why did you create it?

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August 22 Content Chat Recap: How to create account based marketing content that drives revenue growth

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How to Create Account Based Marketing Content That Drives Revenue Growth

Last week, Matt Benati, CEO of Lead Gnome, joined #ContentChat to talk about how to create account based marketing (ABM) content that drives revenue growth.

Q1: What is account based marketing (ABM)? How does it differ from inbound marketing?

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August 15 Content Chat Recap: Content creation tips and resources

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August 15 #ContentChat Recap: Content creation tips and resources

This week, #ContentChat was joined by chat regular Maureen Jann (@Maureenonpoint) who shared her tips for creative content creation.

Q1: What is your biggest roadblock when it comes to creative content creation? 

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August 8 Content Chat Recap: Encouraging Employee Brand Advocates

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Hannah Kovacs (@hkovs) from Post Beyond joined #ContentChat to share her tips for encouraging employee brand advocacy. Here are the highlights:

 

#ContentChat Recap: Encouraging Employee Brand Advocates

Q1: How do you define employee brand advocacy?

 

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